Transcript Apresentação do PowerPoint - India Direct Selling Association

Panel Discussion on International Regulation
Lawrence Cheah, Executive Director, Direct Selling
Association of Malaysia
Mark-e-Dir: Bringing Market to Consumers
Wednesday, 17th April, 2013
New Delhi
Direct Selling in Malaysia
A Government / Private Sector Perspective
17th April 2013
INTRODUCTION
Direct Selling in Malaysia
MALAYSIA
Size
:
Administration :
Population
:
329 847 km²
13 States, 3 FT
28 million
50.4% Malay
23.7% Chinese
11.0% Indigenous
7.1% Indian
7.8% Others
Putrajaya
TIMELINE
Direct Selling in Malaysia
Street Vendors
going
Door-to-Door
Pre-1970s
1970s
Significant presence of foreign
Direct Selling Companies
DSAM
1978
Direct Selling Association of Malaysia
Formation of DSAM by 4 Companies
TIMELINE
Direct Selling in Malaysia
1993
1998
Direct Sales Act 1993
•
Definition - MLM, SLM, MO
•
Regulations
•
Offences
•
Schemes and Conduct
•
Requirement for a renewable Direct Sales License
DSAM launched Code of Conduct
•
•
•
•
•
2009
Conduct for the Protection of Consumers
Conduct towards Direct Sellers
Conduct between Companies
Code Enforcement
Recognised by WFDSA and endorsed by MDTCC
DSAM’s Code of Conduct enhanced
•
Extra Territorial Effect
TIMELINE
Direct Selling in Malaysia
2010
Drafting of Amendments on Direct Sales Act 1993
•
2011
Close collaboration between DSAM / MDTCC
(Private Sector / Government initiative)
Amended Act passed in Parliament and enforced
•
•
•
Direct Sales and Anti-Pyramid Schemes Act 1993
Clear definition of Pyramid Schemes
Enforcement by Task Force – MDTCC, Police, CCM,
Central Bank
2011
Drafting of National Code of Ethics
2012
Drafting of Direct Selling Blue Print
TIMELINE
Direct Selling in Malaysia
2012
June
2012
December
Launch of National Code of Ethics
•
For non-DSAM Members
Launch of Direct Selling Blue Print
•
•
3 phases
3 main principles
-
2013 to 2015
-
2015 to 2018
-
2019 & 2020
-
Improving the Quality of
Human Capital
(Education,
Full-time, etc)
-
Strengthening the Legal and
Delivery Systems (Self Regulation,
Advisory, etc)
2020
-
Enhance the reputation and
performance (USD 6.7 bil by 2020,
avg USD 1,300)
SALES TURNOVER
Direct Selling in Malaysia
PRODUCT RANGE
Direct Selling in Malaysia
DISTRIBUTION – GENDER, RACE
Direct Selling in Malaysia
Distributors by Gender
Distributors by Race
DISTRIBUTION - AGE
Direct Selling in Malaysia
REGULATORY
Direct Selling in Malaysia
 Ministry of Domestic Trade, Co-Operatives
(MDTCC)
o
and
Consumerism
Direct Sales and Anti-Pyramid Schemes Act 1993 (Act 500)
(573 AJLs)
MLM (73%), SLM (20%), PO (4%), SLM/PO (3%)
o
Others : Competition Act 2010, Price Control &
Profiteering Act 2011, Consumer Protection Act 1999
Anti-
 Ministry of Health
o
Product
Registration
for
Notification for Cosmetics
o
Asean Harmonization
Health
Supplements
 Ministry of Information, Communication and Culture
o
Personal Data Protection Act 2010
 Ministry of Finance
o
Finance Act 2012
o
GST
and
END
Direct Selling in Malaysia
Thank You For Your Time
Direct Selling in Malaysia
17th April 2013