Corporate Biography

August 2013

WASHINGTON DC AUSTIN SAN FRANCISCO 1

About Us

2

History ADVI

, a merger of HillCo HEALTH and AccelusHealth Partners was founded by Marc Samuels and Lawrence Leisure in 2013.

Our team members translate the value of client products and services into the language and currency of payers, both public and private. In doing so we create value for new or existing clients by accelerating time to revenue and profitability with a higher degree of market certainty.

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Where we are

Menlo Park Austin Washington DC London EU Brazil Primary Offices Global Associate Network Australia 4

Our Mission

Be

unique

among advisory firms Provide a

balanced viewpoint

on reimbursement, accelerating time to revenue, and idea generation Be

relentless

to ensure we do the right thing for the right reasons for our clients with a view on the world as it will be, not just as it is today 5

Therapeutic Area Knowledge

Tech

 Healthcare Delivery Systems  EMR  Digital and Interactive Health Media  Diagnostics  Image Processing  Specialty Pharmacy Distribution  DME Distribution

Diagnostics

 Biomarkers  Pan cancer Multianalyte and NEXTGEN sequencing tests  Companion diagnostics  In Vivo diagnostics  Molecular diagnostics  Point of Care tests  Image Mapping technology

Biotech & Drugs

 Oncology  Oncology Supportive  Cardiovascular  Diabetes  Respiratory  Osteoporosis  Alzheimer’s  CNS  Radiopharmaceuticals  ESRD/CKD  Multiple Sclerosis  Dermatology  General Surgery  Transplant medicine  Sensory organs  Sports Medicine  Urology  Women’s Health

Devices

 Brain cancer mapping and treatment  Breast cancer monitoring  Bio stimulation  Cardiovascular technologies  Bone Growth repair  Urinary Incontinence  Anal Bulking  Ophthalmologic  Spinal devices  Transplant devices  Sleep Apnea devices  Deep Brain Stimulation  Orthopedic Implant  Wound Care  Radiopharmaceuticals 6

Our Strengths

Industry leading

practice venture capital, private equity and investment banking cross firm

Global Focus:

International team with payer, industry and government experience

VIP

PASS

Unique access

to national, regional and local payers across the USA, in both public and private settings of care

Rare knowledge

community of the people, politics and processes inherent in CMS, FDA and HHS as well as the cancer

Proven Results

Global markets in pricing, reimbursement and market access strategies across US and

Pharmacist and physician panels

in oncology, radiation oncology and diagnostics

Modelling capabilities

to support health technology assessment (HTA)/gap analysis and business case development

Access to cutting edge data analytics

and research 7

ADVI IS UNIQUE:

Government, scientific, industry, payer, and professional consultancy experience and expertise

in one company

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About Our Process

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ADVI Strategic and Tactical Expertise

Obstacles in Obtaining Reimbursement

 Inconsistent decision-making criteria  Systems not designed to recognize medical value  Different systems in each country  Lengthy process  Multiple agencies and parties Data Outcome Scientific Economic

1

Coding & Payment Strategy

2 2

Payor Strategy

3 1 Value Foundation:

Clinical value and health econ value established

2 Reimbursement/Payer Strategy:

Targeted payers identified, and approach developed

3 Keeping Pressure:

Influencers identified and managed, momentum sustained ADVI CAPABILITIES

REACH ACROSS THE SPECTRUM

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Key Strategic Questions

Early Engagement Reimbursement and Payer Action Plan Focus Resources, Align Interests 1.

2.

1.

2.

1.

2.

3.

Can you maximize the use of your resources by trying to capture payer related evidence during clinical trials plan?

activities?

?

What is your reimbursement strategy? And do we need payer specific strategies?

success?

success?

?

Who are the stakeholders in pushing / guiding Payers on decisions?

?

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Possible Strategy

Investigate Understand

current opportunities and challenges coding, coverage and reimbursement

Identify

challenges, barriers and opportunities

Develop

strategies of how the organization can create and maintain favorable access, reimbursement and across payer types

Implement

tactics to create such an environment 12

Possible Strategic Implementation

Analyze

coding scenarios and develop strategic product positioning within the American Medical Association (AMA) CPT and RUC, CMS, and key medical specialty organizations; and create strategic solutions that complement marketing initiatives

Develop

landscape assessments mindful of evolving legislative and regulatory policies and national and local coverage trends; facilitate advisory boards, focus groups, and interviews with payer decision makers to assess issues and formulate strategies

Advance

strategic policy plans with appropriate agencies (CMS, AHRQ, state agencies, and targeted private payers); cultivate patient and professional advocacy support to address policy changes ADVI KEY CAPABILITIES

DRIVE SUCCESS

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ADVI.COM

202 509 0760

610 10 TH STREET N.W.

SUITE 400 WASHINGTON, DC 20001 WASHINGTON DC AUSTIN SAN FRANCISCO 14