Case Study 5 We Googled You
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Transcript Case Study 5 We Googled You
Temi Bambose
Shari Shaw Leibert
Judith Lewis
November 8, 2010
Fred Westen, Hathaway Jones’ CEO
Owner, Hathaway Jones
Virginia Flanders, VP of Human Resources
Hathaway Jones’ senior executive team
Hathaway Jones’ employees and customers
Mimi Brewster, promising candidate
John Brewster, Mimi’s father
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Vision to expand business in China
Mimi is Fred’s preferred candidate
“HR” uncovered protest information on internet about
Mimi regarding China and WTO
Fred needs strategy for pushing into China; should he
roll the dice by hiring Mimi or seek other options
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Fred Westen
Brought in from outside company; clashes with lifers
Procured candidate from personal network, not HR
Successful in rising lower-tier brand margins
Targeting China for high-line sales growth
(1)Thomas
White; Bruning, Hattich, Jackson, Ryan, & Sovey
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Retail in China (1)
Prior to 1992, foreign retailers prohibited from joint or
wholly-owned Chinese subsidiaries
2001 – China joined WTO, retail phased in over 5 years
Fastest growing luxury market
High brand awareness, price sensitive, little brand loyalty
Potential 5M customers w/incomes over $140,000
22% of global market for luxury goods by 2009
(1)Thomas
White; Bruning, Hattich, Jackson, Ryan, & Sovey
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Mimi Brewster
Wealth of knowledge and broad business experience
Raised in China, spoke Mandarin and local dialect
UCBerkley, Chinese History major, graduated cum laude
Stanford MBA
Eleanor Gaston, two brand re-launch successes
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Seeking general management experience in fast growing
market
Internet postings
Six articles and/or photos, most recent eight years ago
Leader of WTO protest group – 1999
Protested outside Chinese consulate re: Chinese journalist
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Using Internet Information in Recruiting Process (2)
Criminal Record – only if felony or misdemeanor
May only apply if conviction relates to job duty suitability
Political activities not grounds for candidate elimination
Position held in many states
(2) Maynard,
Cooper, & Gale
Information Reliability Risks (3)
“Computer Twin” Risk – Mistaken identity attributable to
search inquiry response similarities
(3) The Regents
of the University of California
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• Plans to revamp image and product line in United States
• Risk of not meeting consumer demands in the United
States
• Executive decision may tarnish or destroy China’s
venture and vision for United States
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Virginia - Allowable internet searches
Mimi –
Weigh negatives against positives
Second interview
Interview more candidate(s)
Chinese options
Partnership/Joint Venture
Foreign subsidiary
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Begin search for another candidate
Explore local partnership
If no criminal record charge on Mimi, set up second
interview
Consider an alternative inside position for Mimi within
the company
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BRIC Spotlight (2010, July). Retail sector in china: The next big thing? Retrieved from
http://www.thomaswhite.com/explore-the-world/BRIC-spotlight/2010/china-retail.aspx.
Bruning, M., Hattich, K., Jackson, G., Ryan, S., & Sovey, M. (2007). Crouching Cartier, hidden Ferragamo: China as the
east’s lap of luxury brands. Kellogg School of Management. Evanston, IL: Northwestern University Press.
Coutu, D. (2007, June 1). We googled you. HBR Case Study. Cambridge: Harvard Business Publishing.
Employment Law Tip Sheet (2007, June 20). Googling job applicants – a hiring manager’s dilemma. Retrieved from
http://maynardcooper.com/news/L%20E%June%Newsletter%20_01499956_633167206897496207.pdf.
Privacy Rights Clearinghouse (1994, December). Fact sheet 16: Employment background checks: A jobseeker’s guide.
Retrieved from http://www.privacyrights.org/fs/fs16-bck.htm.
Regents of the University of California (2010, October). UCSB HR: Using internet information in the recruiting process:
Understanding the risks. Retrieved from http://hr.uscb.edu/employment/internet_info.php.
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