Transcript Sex on tap engaging MSM in the sexual media landscape Ben

Sex on tap
Engaging MSM in the sexual media landscape
Ben Tunstall
Head of Health Promotion
(Terrence Higgins Trust)
Current challenges in HIV prevention (UK)
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Undiagnosed & late diagnosed HIV, esp among Africans
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MSM STI transmission trends; Gonorrhoea (61% 2010 to
2011), LGV, Syphilis, Shigella
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Increase in levels of HIV/HCV co-morbidity
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Risk behaviours amongst HIV +ve MSM sub groups
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Social trends, especially growth in sexual media
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Sustained levels of MSM serodiscordant unprotected anal
sex
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Threats to funding for local HIV prevention work
MSM and HIV in the UK
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In 2010, of the recent HIV infections acquired in the UK 1/3 were
among gay men under the age of 25, suggesting risk taking is
increasing among this group.
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Increase in HIV diagnoses among MSM from 2780 (2009), 2880
(2010), 3000 (2011).
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Gay men ever taking an HIV test increased from 59% in 2003 to
75% in 2008.
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It’s estimated that 1/4 of gay men with HIV in the UK remain
undiagnosed.
What we know
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Sexual media provides more opportunities for MSM to look
for sex but this doesn’t mean MSMs are having more sex
partners (analysis of Gay Men’s Sex Survey data suggests that between 2001 and 2008 there was
a significant drop in partner numbers among gay men)
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In 2012 MSM are spending more time looking for sex in
the sexual media landscape than they were in 2002
(memberships have increased across all sexual media sites)
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8000 new men join the Grindr network daily (Grindr 2011)
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Opportunities to engage MSM using sexual media has
increased
Netreach history
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In 2005 the Gay Men’s Sex Survey found that 48.7% of
gay male respondents in England had an active
(currently in use) internet profile on Gaydar. (All
England summary report, Vital Statistics, Gay Men’s
Sex Survey 2005, Sigma Research, 2006, p.33)
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In response THT developed a online outreach pilot with
QSoft Consulting Ltd (Gaydar) in 2005 - Netreach.
Social responsibility
‘We see it as our
responsibility to provide accurate sexual
health information to our customers’.
Gaydar
The original aims of Netreach
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To provide a re-active information based service on HIV,
STIs and general sexual health issues.
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To signpost to relevant agencies / websites.
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To provide an opportunity for a counsellor to conduct an
online assessment and refer as appropriate.
New platforms
In 2010 THT extended it’s Netreach programme to new
platforms;
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Squirt (2010)
BBRT (2011)
Grindr (2011)
Thingbox (2012)
Netreach coverage
Glasgow
Edinburgh
Fife
South Yorkshire
Wirral
Liverpool
London
Coventry
Warwickshire
Birmingham
Solihull
Chelmsford
Canterbury
Maidestone
Peterborough
Southend on Sea
Swansea
Cardiff
Bournemouth
Torquay
Brighton
Southhampton
Eastbourne
Hastings
Number of interactions across new platforms
(Jan – May 2012 Brighton)
Post
Code
Location
Activities
THT Brighton Office
Hours
Clients
9
4.50
9
Brighton Venue - Charles street
94
10.83
94
Brighton BBRT
29
15.83
29
Brighton Dukes Mound
169
112.92
169
Brighton Events
175
36.17
175
Brighton Gaydar
115
38.78
115
Brighton Grindr
73
43.92
73
Brighton Lunch Positive
10
1.83
10
Brighton Sauna / SoPV
154
25.58
154
Brighton Souprun
181
44.50
181
10
3.25
10
122
34.58
122
1,009
130.60
1,009
13
4.33
13
5
1.08
5
29
6.33
29
2,197
4,829
515.05
1764.73
Brighton Squirt
Brighton Thingbox
Brighton Venue
Unknown
West Sussex Condom mail
West Sussex Venue
Brighton total
National total
Hours spent addressing health issues
Age range of clients across all platforms
(January – May 2012)
HIV status of clients using Gaydar
(January – May 2012)
Measuring outcomes – safer sex
Measuring outcomes - testing
Score your sex life –
online risk assessment
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A first for the UK, this online survey
gave men instant feedback on their
HIV risk factors - and, if they left an
email address, a detailed personalised
breakdown of the risk profile over the
last year.
12 weeks into the campaign over 8000
had taken part.
Over 2000 men asked for a detailed
breakdown of their risk factors to be
emailed to them.
Over 17,000 men have visited the
website
40% recognition (Sigma panel) on a
£65k advertising spend
Online outreach guidelines / protocols
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US National Guidelines for Internet-based STD/HIV
Prevention – March 2008 (National Coalition of STD
Directors)
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Scottish Netreach Network
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Terrence Higgins Trust Netreach Protocols