Transcript brand protection - Intercom

WELCOME TO THE KURZ GROUP
KURZ FOIL TECHNOLOGY
IMD - Inmold Decoration
INSERT MOLDING
Hot Stamping Process
Stamping Tools
© KURZ, 2007
© KURZ 2005
1
1
WELCOME TO THE KURZ GROUP
Structure of
Hot Stamping Foil
polyester carrier (is peeled off)
top layer
release layer
functional layer
adhesive layer
© KURZ, 2007
© KURZ 2005
2
2
WELCOME TO THE KURZ GROUP
• Metallic
• Luxor – Alufin (gold – silver)
• Brushed
• Colorit
• Unicolor
• Cold Stamping
• Light Line
• Foils for Brand Protection
• High Brilliant Metallic
applications
Each foil design is available for any application
© KURZ, 2007
© KURZ 2005
3
3
WELCOME TO THE KURZ GROUP
All our foils can be ordered as second
surface foils as well
© KURZ, 2007
© KURZ 2005
4
4
WELCOME TO THE KURZ GROUP
© KURZ, 2007
© KURZ 2005
5
5
WELCOME TO THE KURZ GROUP
Roll-on stamping process
© KURZ, 2007
Vertical stamping process
© KURZ 2005
6
6
WELCOME TO THE KURZ GROUP
KURZ PRODUCTS
PHARMACEUTICAL INDUSTRY
PLASTIC DECORATION
TELECOM. INDUSTRY
IMD (Inmold Decoration)
GENERAL PLASTIC DECORATION
HOUSEHOLD APPLIANCES
TV / AUDIO / HIFI
AUTOMOTIVE INDUSTRY
AUTOMOTIVE INDUSTRY
HEAT TRANSFER
Single Image Decoration
COSMETIC INDUSTRY
GRAPHIC INDUSTRY
FURNITURE INDUSTRY
BRAND PROTECTION
SPORTING AND TOYS
INDUSTRY
THERMOTRANSFER INDUSTRY
© KURZ, 2007
© KURZ 2005
7
7
WELCOME TO THE KURZ GROUP
IMD
Inmold Decoration
TELECOM.
HOUSEHOLD
APPLIANCES
COSMETICS
© KURZ, 2007
AUTOMOTIVE
ELECTRONICS
PHARMA
INDUSTRY
© KURZ 2005
8
8
WELCOME TO THE KURZ GROUP
IMD
© KURZ, 2007
© KURZ 2005
9
9
WELCOME TO THE KURZ GROUP
IMD
Inmold Decoration
Foil-Feeding
Device
Kurz own designed foil feeder
Top & bottom motor for parallel positioning
Simple adjustment during operation without
production stop!
Pos. Tolerance-Feeder: ±0,07mm
Pos. Tolerance on part ±0,2mm
Cycle link to vision control possible
© KURZ, 2007
© KURZ 2005
10
10
WELCOME TO THE KURZ GROUP
IMD New Design Developments
Multiple Metallics
Soft Touch
Structured foils
Gradient Printing/Gradient Metallization
Metallic - Metallic = Premium optic
novel 3D-Effects (Automotive)
Transparent lacquer system
© KURZ, 2007
© KURZ 2005
11
11
WELCOME TO THE KURZ GROUP
IMD
© KURZ, 2007
© KURZ 2005
12
12
WELCOME TO THE KURZ GROUP
Case Study
Automotive Industry
BMW
1/3/5/7 series
Hot Stamping
Applications
Radiator grill
Badges
© KURZ, 2007
© KURZ 2005
13
13
WELCOME TO THE KURZ GROUP
IML
In-Mould-Labelling (IML) – Most important characteristics
•
•
•
•
•
•
© KURZ, 2007
Mechanical stability of foil for easy handling
Thermal stability of foil, no break-out and no perforation of melt
Thermal resiliance of printing colors
Foils must be processable as an IML Label (Design,
Surfacespecifiation)
Perfect separation, no „sticking“ of labels
Flawless die- cutting of labels
© KURZ 2005
14
14
WELCOME TO THE KURZ GROUP
IML
LKG
Laminating process
Customer
Laminated foil
Die cutting
Insert in mold
Molding process
Finished product
© KURZ, 2007
© KURZ 2005
15
15
WELCOME TO THE KURZ GROUP
IML
Normal hot stamping foil
(Carrier to be peeled off after
stamping)
© KURZ, 2007
LAM foil
(Carrier is laminated on substrate after
stamping)
© KURZ 2005
16
16
WELCOME TO THE KURZ GROUP
IML
IML Cover
Advantages
- Fast market reactions possible
- Label can be glued or die- casted
- Flexibility for decors
The stamped part can be taken out of
the body and be replaced by an IML
Logo
© KURZ, 2007
© KURZ 2005
17
17
WELCOME TO THE KURZ GROUP
IML
IML– Reasons for using IML
•
•
•
•
•
•
© KURZ, 2007
High Product quality
Overlay of core material with a label
Article price justifies higher production costs
Additional automatic stacking and follow up processes are easy to
realise (nointerim storage)
The geometry of articles makes printing extremely difficult or
expensive
Design possibilities
© KURZ 2005
18
18
WELCOME TO THE KURZ GROUP
IML
Formed Foil
Pre centering
precision
Unformed foil
Foil supply
Carrier
© KURZ, 2007
© KURZ 2005
19
19
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Household Plastics
Metallized foils in various
designs and for several
applications
Suitable for up and down
hot stamping method as
well as for peripherical hot
stamping
© KURZ, 2007
© KURZ 2005
20
20
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Household Plastics
Inline decorated profiles
For kitchen accessories
like shutters and
refrigerator parts
2nd surface edge banding
3D effect for furniture edge
application
© KURZ, 2007
© KURZ 2005
21
21
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Household Plastics
Front panels in
various designs
First and second surface
decoration in combination
with screen and pad
printing
© KURZ, 2007
© KURZ 2005
22
22
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Household Plastics
UNICOLOR clear top
lacquer with special
antibacterial properties.
Inhibits the growth and
spread of bacteria for
kitchen, bathroom and
living areas in general.
Vacuum formed canteen.
© KURZ, 2007
© KURZ 2005
23
23
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Consumer Electronic
Industry
TV cabinet's in different
designs utilizing
UNICOLOR,
BRUSHED and
WOODGRAIN foils.
New: Black high gloss
(wet look) in
combination with UV
top coat coming soon
© KURZ, 2007
© KURZ 2005
24
24
WELCOME TO THE KURZ GROUP
GENERAL PLASTICS
Furniture Industry
Metallized foils in various
designs and for several
applications
© KURZ, 2007
© KURZ 2005
25
25
WELCOME TO THE KURZ GROUP
Case Study
Thermal Transfer
© KURZ, 2007
© KURZ 2005
26
26
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
OVD = Optically Variable Device
trade marks
consumables
pharmacy
films
precision components
software
audio / video
© KURZ, 2007
TRUSTSEAL®
HOLOGRAM (2D, 2D/3D, DotMatrix)
© KURZ 2005
27
27
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
Imitations are a risk to a
company‘s image and
to its profit
Intellectual property theft is a threat to us
all, and the problem is growing.
With established links to organized crime
a industry has now become a global
epidemic.
The worldwide damage from illegal
imitation of brand names amounts to
over 250 billion US-dollars per year (57% of world trade).
© KURZ, 2007
© KURZ 2005
28
28
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
Imitations are a risk to a
company‘s image and
to its profit
Nowadays hardly any product is safe
from imitation.
Internationally famous trademark, luxury
fashion garments, watches, perfumes
and upscale consumer goods are
suffering from fakes and imitations.
Illegal imitation affects sales, jobs and
the manufactures reputation.
The existence of substandard, forged
products can quite simply destroy the
image and the standing of the authorized
manufacturer, and his all important
reputation .
© KURZ, 2007
© KURZ 2005
29
29
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
security level
Imitations are a risk to a
company‘s image and
to its profit
high
medium
low
risk of
counterfeits
© KURZ, 2007
© KURZ 2005
30
30
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
Easy to communicate
Requirements of
Security Features
Easy to verify
Hard to copy / imitate
© KURZ, 2007
© KURZ 2005
31
31
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
The KURZ Commercial
Security Concept
The Optical Variable Device
simultaneously helps to protect the
integrity of the trademark whilst at the
same time adds a new dimension to
the product appearance.
Analysis of Necessary Security
Proposal for Security Features
Design and Origination
Production of the Security Device
Integration into Production Process
© KURZ, 2007
© KURZ 2005
32
32
WELCOME TO THE KURZ GROUP
BRAND PROTECTION
© KURZ, 2007
© KURZ 2005
33
33
WELCOME TO THE KURZ GROUP
HEAT TRANSFER
Definition
Modified hot stamping foils with
registered multi-color printing
( customized)
Heat Transfers are ‘special foils‘
- always project related
© KURZ, 2007
© KURZ 2005
34
34
WELCOME TO THE KURZ GROUP
HEAT TRANSFER
Multi-colored decoration
through hot stamping
suitable for:
© KURZ, 2007
4-color process
partial metallization
unlimited design variations
© KURZ 2005
35
35
WELCOME TO THE KURZ GROUP
HEAT TRANSFER
Application Fields
Household Appliances
Writing Instruments
Automotive
Flexible Materials
Consumer Electronics
Lawn and Garden
Personal Care
Cosmetics
Sporting Goods
Toys
Tools
© KURZ, 2007
© KURZ 2005
36
36
WELCOME TO THE KURZ GROUP
HEAT TRANSFER
two different
production processes
ROTOGRAVURE PRINTING
© KURZ, 2007
SILKSCREEN PRINTING
© KURZ 2005
37
37
WELCOME TO THE KURZ GROUP
HEAT TRANSFER
FLEXIBLE LINE
Heat Transfers
NEW from KURZ in
Silkscreen Printing
Special foil formulation for
flexible materials, mainly
for textiles
© KURZ, 2007
© KURZ 2005
38
38
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
Big range of standard
machines
Custom made machines
Silicone dies
Fixtures
© KURZ, 2007
© KURZ 2005
39
39
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
Tell us your requirements and we will
offer you the right hot stamping
system, including foil, machine and
tooling.
We can offer you a wide range of
machines for your special needs out of
our standard machine program or we
customize it for you.
© KURZ, 2007
© KURZ 2005
40
40
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
LS-400 for flat parts
Roll-on machines
LS-103/N for plastic profiles
© KURZ, 2007
© KURZ 2005
41
41
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
Up-down machines
Serie PE-500 and PE-1200
Available with sliding table
and rotary table
Also possible with
registering device for heat
transfer foil
© KURZ, 2007
© KURZ 2005
42
42
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
© KURZ, 2007
© KURZ 2005
43
43
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
© KURZ, 2007
© KURZ 2005
44
44
WELCOME TO THE KURZ GROUP
HOTSTAMPING
MACHINES
DIES & TOOLS
For all your applications
you can get the toolings
from our sister company
H+M
Address:
Hinderer + Mühlich KG
Heilbronner Strasse 29
73037 Göppingen
www.hinderer-mühlich.de
© KURZ, 2007
© KURZ 2005
45
45