Transcript Friends of Hoops-for-Hope

King Bay Kids
Presents the inaugural
‘Hoops for Hope’
Celebrity Charity Basketball Game
In support of Sparroway Outreach Programs and Community Initiatives
Celebrity Host
Mark Strong
Date:
Sunday October 16th
Time:
3pm-8pm
Venue:
Jarvis Collegiate
Special Performance by:
Divine Brown
Please contact:
Enza Ruscillo
Event Director
[email protected]
416.629.8176
FAMILIES + BASKETBALL = OPPORTUNITIES
It’s no secret that more and more families are turning to basketball
as family entertainment . Let’s harness that trend and use it to create
opportunities for boys, girls and families in need in our own backyard.
• Families now represent more than 75% of the participants in
professional and non-professional basketball events.
• Basketball camps for kids and youth are popping up across the country.
• Families are looking for new ways to interact, while their kids ache for
some fun that will help them build character.
• The basketball industry has embraced this growing market and has
helped forward movements like this for some time.
• These celebrity basketball events have been tremendously successful
and sparked a desire for MORE.
• This has lead King Bay Kids to create the Inaugural Hoops for Hope
Celebrity Charity Basketball Game and Fun Fest.
• This event serves as a fabulous day where kids, families, and basketball
enthusiasts can celebrate their love for the sport and raise funds for
families in their “own backyard”.
FAMILIES + BASKETBALL = HOPE
• This year’s event will feature celebrity sports players, Olympians, ParaOlympians, media & industry leaders in business and entertainment.
• Celebrity basketball players include actors from Degrassi and many more.
• The half-time show will include performances by Divine Brown and
“Mayhem’s Finest” – a hip hop dance crew formed by dancers from the hit TV
show: ‘So You Think You Can Dance’ Canada.
• The day will consist of 3-on-3 tournaments, a three-point shooting contest,
incredible raffles, live performances, keynote speakers, face-painting, arts &
crafts, barbeque, and delicious treats, along with the main event – the
celebrity basketball game.
• Event goers can either participate in the tournaments & contests, enjoy live
performances, or come and cheer on their favourite ball player.
• Adults will be asked to donate a minimum of $10; children under 12 are FREE.
• All proceeds from the event will benefit the Sparroway Outreach Programs run
by King Bay Kids as well as Sisters of Soul – a new initiative which will fully
integrate women into the workforce with dignity.
Presenting - Event Presenter - $10,000 - One available
• Will be the only presenting sponsor of main event, top billing
• Joint press release announcing sponsorship
• Logo placement on basketball player jerseys, volunteer t-shirts,
all marketing material and social media promotions
• Top logo placement on game banner and digital board
• Presenter of Halftime show by Divine Brown
• Formal recognition, thanks at main game, event and donor wall.
• Banner on our website.
• Presenter of VIP Lounge
• Package will be custom made to specifications of sponsor
• 15 free entries to event
• Opportunity to donate to Hoops for Hope Swag bags
Presenting - $7,500 - One available
• Recognition as Celebrity Green Room Sponsor on all print
media, game day material and signage, on website and in social
media promotions
• Logo placement: 3-on-3 trophy and 3 point shoot out trophy
• Logo placement on all marketing material, website, on all social
media promotions
• Formal recognition, thanks at main game, events and donor wall
• Logo on step and repeat in VIP Lounge
• 10 free entries to event
• Opportunity to donate to Hoops for Hope Swag bags
Platinum - $5,000 - 5 available
• Recognition as Gold Sponsor on all print media, game-day
material and signage, on website and in social media
promotions
• Formal recognition, thanks at main game and event & donor
wall
• Free entry for 5 individuals
• Opportunity to donate to Hoops for Hope Swag bags
Gold - $2,500 - 10 available
• Recognition as Silver Sponsor on all print media, game-day
material and signage, on website and in social media
promotions
• Logo placement & mention on Facebook, twitter and Hoops
for Hope website
• Formal recognition, thanks at main game and event and on
donor wall
• Free entries for 2 people
• Opportunity to donate to Hoops for Hope Swag bags
Silver - $1000 - Unlimited
• Recognition as Silver Sponsor on all print media, game-day material
and signage, on website and in social media promotions
• Formal recognition, thanks at event
• Free entries for 2 individuals
• Opportunity to donate items to Hoops for Hope Swag bags
Bronze - $500 - Unlimited
• Recognition as Bronze Sponsor on game-day material and signage,
on website and in social media promotions
• Formal recognition, thanks at event
• Free game entries for 2 individuals
• Opportunity to donate items to Hoops for Hope Swag bags
Friends of Hoops-for-Hope – $250 Unlimited
• Mention on Facebook, twitter and Hoops for
Hope website
• Mention on donor wall
• Thanks at event
• 1 free entry to event
• Opportunity to donate items to Hoops for
Hope Swag bags
MORE THAN JUST A BASKETBALL GAME
• King Bay Kids is an outreach program to the Metro Housing Area called
“Sparroway”, located in the Leslie and Finch area in Toronto, Canada.
• 80% of the kids in this community are being raised in a single-family home
with that parent being the mother.
• There is a higher incidence, for kids in these areas, of being involved with the
criminal justice system, teen pregnancies, and an alarming rate of high school
drop-outs.
• Since 2003, King Bay Kids has been involved in empowering kids in this
community to overcome the challenges they face on a daily basis.
• Currently King Bay Kids offers a number of programs, including:
 Homework clubs – 3x per week, including a hot meal
 Character clubs – an opportunity for strong, confident youth to become
advocates for Sparroway
 Overnight camps – for up to 20 youth, one per year
 Christmas parties – hot meals and $50 gift certificates for 30 lucky moms
 University & college education subsidies
SISTERS OF SOUL
• A new endeavour that fully integrates moms into the workforce with dignity.
• Provides them with resume writing service, interview skills, hair and makeup
services, job-appropriate clothing, bus fare, baby sitting service, and
refurbished cell phones to give them a point of contact and ownership over
the entire process.
Our goal is to raise $50,000 to support these
incredible programs which will shape strong,
confident young boys and girls and empower single
moms. A strong family unit is the key to a
harmonious community.
PARTICIPANTS & COMMUNITY
• Jarvis Collegiate – a high school rich in athletic and entertainment history –
will play host to the inaugural event.
• With a solid population base, most of which is in the middle and upper
income bracket, very conscious, urban and active, this is an ideal location
for the event.
• With the help of celebrity basketball players, King Ba Kids is reaching out to
people across the GTA and surrounding areas through blogs, newsletters,
websites, social media, concerts, and PR professionals.
• The combination of the celebrity basketball game and a youth-focused
charity struck a positive chord with many people.
Through an extensive marketing and
advertising strategy, King Bay Kids plans
to welcome approximately 1,000
participants to our event on Saturday
Oct. 16th 2011.
Education is the right of every boy and girl and is
key to transforming their lives and the life of their
community.
PARTNER WITH US
As a sponsor of this event, you will be making a significant
contribution to society. Your brand will be part of an event which will
attract a desirable target market of 30-45 year old parents, their
young children, and 16-22 year old adults. How else can your
company and employees benefit?
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Unlimited brand exposure with complete media plan
Complimentary and/or discounted entries
Fostering teamwork through volunteering
Proving a true sense of corporate social responsibility
Creating networking opportunities with our other sponsors, their
leaders and employees
We look forward to working with you in order to raise
$50,000 for Sparroway Outreach Programs.
We look forward to partnering with you to give
underprivileged kids a fighting chance.
Sincerely,
Effie Karadjian and Enza Ruscillo
Events by Effie & Enza
Julian Arthur
ReSet Music