Challenges in e-Agriculture Way Forward

Kashfia Ahmed PhD CEO WIN Incorporate

WIN Incorporate: Who we are & What we do

WIN Incorporate is an initiative to develop, design and serve information and advisory services for rural community specially for the

farmers

through different ICT channels to improve their production and livelihood.

What Do We do ?

• • • • •

Serve all communities Disseminate information Offer timely advise and information on agriculture to farmers Complement Develop of rural area for farmers to the existing govt. services ( Mainly marketing channel and network extension & others ) for farmers and input suppliers

Why ICT based Agricultural Content?

Content Sources

Government ministries, Research Institutes, NGOs, Global companies

INTERVENTIONS

Help to establish ICT based mediums that serves as a rich

information channel

for the farmer and society as a whole so as to induce more information exchange.

• • • •

Advantage of ICT Based Agricultural Content:

Demand/need based information Prompt delivery Can reach more farmer Cost effective and time saving

Experience of ICT based content development Our Website

www.ruralinfod.com

Telecenter/ Information Center Journey begins since 2005:

Preparing online and offline content for RIC (Rural Information Center) and GP CIC (GrameenPhone Community Information Center) since 2005.

Beneficiary Group, Farmers, Rural businessmen, Entrepreneurs etc.

Journey with mobiles

In 2008 we moved to develop Agro contents for mobile-based call-center under short-code. Presently 4 mobile phone companies – Grameenphone,

Robi Axiata – Airtel

and

Banglalink

our partners for mobile based agro content dissemination. are

Farmers Call Center with a short code

“

27676

”

Achievements Under supervision and initiatives from WIN Incorporate this mobile based agro service won:

– “ Manthan South Asia Award 2009 Livelihood ” category.

” in “ e-Enterprise and – 2010 National e-Content and ICT for Development Award: Chairmans ’ Appreciation Award – mBillionth Award South Asia 2010: Nominated as the in Business & Commerce ” category.

“ m-

These recognitions shows the service is worth enough to spread among the mass people, more effectively, more widely. At the same time it also proves that our content is unique and satisfactory .

Way Forward for making it better

• • • • • • Introduce proper awareness building campaign PPP for common content repository Endorsement of Quality control body Effective promotional activities through TV, Newspaper (local and national) Yearly seminar/workshop on the service Periodic evaluation between the involved parties