Transcript Fund Raising 101 - National Campus Ministry Association

Fund Raising
101
For your Campus
Ministry
Fund Raising 101
• Money follows mission!
• Remember:
- First, people give to
people
- next people give to
causes
- then people give to
programs
- Finally, people give to
brochures
Understanding Fund Raising
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Begging for Money is Not Fund Raising!
If you want money, you have to ask!!
People give because of what they cannot do alone.
When individuals give to campus ministry, they do not
take away from giving to their local church. It is in
addition! We enable people to be faithful & generous!
Understanding Fund Raising
• Message of helping students - not our budget is
short will you give to our budget?
• People’s anxieties about fundraising arises from
their own anxious feelings about money.
• Anxiety about money is learned.
Thoughts about Giving
• And where your treasure
is, there will your heart be
also. – Matt. 6:21
• Giving to God is always
about ministry, not
money. - Herb Miller
• We give in order to grow
in our relationship to God.
- Brian Bauknight
Thoughts about Giving
• Jesus wants us to recognize that our money is
an extension of who we are and what we value
in life. - Brian Bauknight
• Giving is more important than fund-raising.
- Kennon Callahan
Fund Raising Who’s Job?
• It’s the job of the Board of
Directors.
• Campus minister must
take lead.
• Students have a very
important role.
• Who asks for the money
is as important as the
purpose for the money.
Developing Funding Resources
• Compile a list of
potential donors
• Identify development
persons on campus
• Develop promotional
materials
• Record keeping and
thank-you activity
• Cultivate church
(groups) relations
Developing Funding Resources
• Send regular newsletter to all donors.
• Lift up donors names in worship for student prayers.
• Hold special events & benefits:
- Good to build relationships
- Not always to raise large sums of money
- Good to build student/board friendships
- Important to get people in your building, or on your
campus
Annual Campaign
1.
Develop a Plan & Work the Plan
2.
Define “sponsors” or “partners”
3.
Plan for requesting & getting
financial support - Donor Pyramid
(20% of the donors will provide 80%
of the funds)
4.
Decide on the campaign approach:
-person to person approach (best)
-person(s) to group (next best)
- fundraising letter (good)
Annual Campaign
5.
6.
7.
8.
Train board for fund raising
State the needs clearly & ask for the donor’s help
without apology
Keep accurate records
Thank the donor for the gift every time!!
Annual Campaign
• Develop different campaign strategy for alumni
& parents:
- already have a relationship with ministry
- respond best to a familiar ministry
program, building or equipment need
• Continue to expand donor list
• Evaluate campaign approach & make
revisions
Student Annual Giving
• Important to develop annual student
pledge program:
- teach students about giving
- claim ownership in ministry
- develop practice of lifelong giving
- those who give are at liberty to ask
others to give
- more likely to give when alumni
Fund Raising Events
• Develop a tradition of
an annual event for
fellowship & fund
raising
• Fund raising meals
• Auctions
www.grassrootsfundraising.org
• Tour of Homes
• Clean-a-Thon
www.grassrootsfundraising.org
Developing Church Funding
• Board/student visits to
church board/council
• Ask for line item to be
placed in budget for
campus ministry – it is
easier to increase an
line item than to set it.
• Provides dependable
cash flow
Developing Church Funding
• Visit & invite monthly giving from:
Men’s Groups
Women’s Groups
Classes
• Hold an Appreciation Dinner for the group at campus
ministry center – with slide show, student music, etc.
• Ask group to sponsor a retreat, assist student on mission
trip, etc.
Alumni Giving
• Update mailing list
• Work with, & share
addresses with university
Alumni Office
• Create a alumni gathering
tradition – Homecoming
• Establish an Alumni
Association
• Alumni page on website
• Online giving at website
Expanding Funding
 Locate individuals on campus who have experience
writing grant proposals.
 Learn grant proposal writing skills.
 Discover local family foundations.
 Cultivate large gifts for capital or endowment purposes.
 Invite individuals to include your ministry in their will.
 Prepare to receive stocks, insurance & in-kind gifts.
Student Led Fund Raising
• Students can be easily
frustrated with fund
raising events:
- usually youth &
high school events had
a supportive community
participating.
- little experience with
organizing larger scale
fundraising events.
Assisting Student Fund Raising
 Include student leaders in overall fund
raising efforts of the ministry.
 Partner with Board on large events.
 Campus minister & board members aid in
decision of scope & monetary goal of
fundraising events.
 Provide a list of fundraising ideas:
www.freethechildren.org/youthinaction/101_fundraising_ideas.htm