Transcript Oregon - Gaming Standards Association

Annual Meeting 2011
AGENDA
 FINANCIAL REPORT
 2011 ACHIEVEMENTS
 Standards Update
 OAC
 CIC
 KEYNOTE
PLATINUM MEMBERS
MISSION STATEMENT
The Gaming Standards Association (GSA) is an international trade
association that creates benefits for gaming manufacturers,
suppliers,
operators and regulators.
We facilitate the identification, definition,
development, promotion and implementation of open standards to
enable
innovation, education, and communication for the benefit of the
entire
industry.
BOARD OF DIRECTORS
2011
Lyle Bell
Adrian Marcu
Rick Gilhuly
Tom Beauchamp
Seminole Tribe of Florida
IGT
Manitoba Lotteries
Chairman
Vice – Chair
Secretary
Penn National Gaming
Treasurer
Jim Morrow
Aristocrat Technologies
Walt Eisele
Bally Technology
Melissa Price
Caesars Entertainment
Jeanne-Marie Wilkins Isle of Capri
Steve Sutherland
Bob McKenzie
MEI
Don Doucet
SPIELO
Marc Pace
WMS Gaming
Konami Gaming
Tom Beauchamp - Treasurer
FINANCIAL REPORT
FINANCIALS
2011 Projected vs. Budget
2011 (projected)
2011 (budget)
Variance
Revenues
$ 1,421,623
$ 2,084,850
(32%)
Expenses
($ 1,594,176)
($2,148,768)
(26%)
Net
($
172,553)
($
Equity/Cash
$
98,343
$
63,918)
206,978
(179%)
(53%)
FINANCIALS
2012 Budget vs. 2011 Projected
2012 (budget)
2011 (projected)
Variance
Revenues
$1,686,200
$1,421,623
19%
Expenses
($1,575,716)
($1,594,176)
(1%)
Net
$
($ 172,553)
164%
Equity/Cash
$ 208,828
110,484
$
98,343
112%
Peter DeRaedt - President
2011 ACHIEVEMENTS
ORGANIZATION
 Reorganized GSA
 Streamlined policies
 Enhanced membership value
 Providing members with R&D and operations advantage over
competitors
 Providing members more control as they are directly invested
 Exclusive for members
 Standards
 Certification
 Manufacturer ID code
 Reassessment of membership benefits
 Introduction of Bronze membership level
MEMBERSHIP & CERTIFICATION
 Certification requires membership
 To participate in fault reporting and resolution processes
 To get access to critical updates (technical bulletins)
 Lose product certification when membership lapses
 Manufacturer ID (MID) code given to members only
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Issued by GSA to one company only for its sole and exclusive use
May not be sold, transferred or used by others
Unauthorized use is strictly forbidden
Termination of membership will lead to revocation of MID
 Industry created and managed test scripts
EDUCATION
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Canada
South America
Europe
Asia
 Growing government interest
 Austria
 Greece
 South Australia
 GSA available to provide information and education
Ethan Tower – Director Standards Development
STANDARDS REALIGMENT
STANDARDS UPDATE
 December – Serial GAT 3.50 released.
 Clearly defined the implementation and certification requirements for
Serial GAT.
 February – S2S 1.5 released.
 Resolved long-standing ambiguities in S2S communications and took
the first steps in aligning S2S with G2S.
 March – G2S 1.1 released.
 Consolidated clarifications and corrections to G2S 1.0. Clearly
established the core requirements for G2S implementations.
 May – Serial GAT 4.0 completed and member ratification
process started.
 Includes authentication of peripheral devices such as note acceptors
and printers.
STANDARDS UPDATE
 July – GDS 1.2 completed and member ratification process
started.
 Includes clarifications and corrections to GDS 1.1. Adds full multi-lingual
support and 2-D barcode support.
 August – S2S 1.6 completed and member ratification process
started.
 Includes enhanced download and GAT support plus alignment of player
tracking with G2S.
 August – G2S 2.1 completed and member ratification process
started.
 Include various OAC extensions, manufacturer extensions, and other
significant functionality improvements.
 October – Planned release of Serial GAT 4.0.
 Year-End – Planned release of GDS 1.2, S2S 1.6, and G2S 2.1.
GSA STANDARDS HAVE BEEN STABILIZED AND READY FOR
Paul DiGrazia – Chair of the Certification and Interoperability
Committee
CIC
CERTIFICATION & INTEROPERABILITY
COMMITTEE
 Charter
 Drive guidelines to enable interoperable business solutions
 Define, manage & promote GSA certification program
 Accomplishments
 Developed initial proposal for common set of GSA test scripts
 Created interoperability testing framework & templates
 Next Steps
 Finalize approach & timeline for creating GSA test scripts
 Plot new GSA interoperability assets for upcoming projects
GSA CERTIFICATION VS.
GSA COMPLIANT VS.
INTEROPERABILITY
 GSA Certification
 Vendor compliance to GSA Certification Guide
 GSA approved lab certifies vendor implementation
 GSA Compliant
 Vendor protocol implemented per GSA standards
 Protocol implementation NOT certified by GSA approved lab
 Interoperability
 Ability to operate in a multi-vendor gaming environment
 Focused on vendor ability to deliver end-to-end, product level, business
solutions
VALUE OF GSA CERTIFICATION
 Operator
 Provides industry foundation for innovative gaming concepts to drive
coin in
 Strategic component in making purchase decisions
 Improve Operator’s product acceptance testing process
 Vendor
 Pre-requisite for providing reliable, interoperable gaming content
 Reduce costs & time to market associated with developing multi-vendor,
interoperable solutions
 Eventual industry interoperability requirement
ACCELERATING GSA CERTIFICATION
 Operator adoption of Interoperable network products
 GSA Certification needs to be an open book test:
 GSA Certification & Interoperability Committee (CIC) developing
common set of test scripts for the industry to ensure consistency of
certification
 Reduces vendor costs for achieving & maintaining GSA Certification
 Industry certification focus remains GSA standards G2S v2.1
for the near term
Muriel Grimble – Executive Director Gaming Products and Services
AGLC
Carol Hardy – Assistant Director Marketing Oregon Lottery
Jim Lightbody – VP Casino and Community Gaming BCLC
KEYNOTE
Evolution of the GSA
Keynote 2011
October 5, 2011
Muriel Grimble
Why are we Here?
Muriel Grimble
Executive Director, Gaming Products and Services
 Been with AGLC for 25 years growing the business from a
small instant lottery ticket market to a multiple channel
enterprise gaming jurisdiction
 Responsible for the strategic direction and development of
Alberta’s $1.5 billion Gaming Business:
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25 casinos and 3 Racing Entertainment centers
6000 Video Lottery Terminals
Electronic Bingo
Ticket Lottery
 Co- Chair of Canadian Cross Country Working Group (Oregon)
Jim Lightbody
Vice-President, Casino and Community Gaming
 BCLC since 2001 - VP of Lottery Gaming
 Helped transform and grow the lottery business through
increased focus on channel partner relationships, data
analytics, marketing, product development and overall
customer centricity
 Serves as VP of Casino, Casino and Community Gaming
responsible for the strategic direction and business
development for:
 17 casino’s
 12 community gaming centre’s and
 a $1.6 billion line of business
Carole Hardy
Assistant Director, Marketing
 Been in the gaming industry since the late 1980s
 Responsible for the product development and management of a
portfolio of seven traditional product lines and Video Lottery
Products
 A $1.04B business
 Responsible for market research and sales analysis, corporate
advertising and Internet Marketing programs
 Chair of the Oregon Council on Problem Gambling
 Avid supporter of Oregon’s role in the GSA
AGENDA
 Operator Vision for the GSA
 BCLC Jurisdictional Overview
 Oregon Jurisdictional Overview
 Alberta Jurisdictional Overview
 Next Steps
 Summary
 Q&A
Operator Vision for the GSA
Why are standards so important to us?
 Standardization is central to our strategy of providing
customers with the products they want, and when and where
they want them
 Standards are critical to interoperability and improved time to
market of gaming products
 Interoperability is also critical to our strategy of implementing
Best of Breed solutions
 Lower product cost, decreased customization
 Helps to facilitate the convergence of across gaming
businesses
How has the GSA/OAC Relationship
Supported our Business Strategy to date?
 Protocols
 Full featured, non-proprietary gaming protocols (G2S, S2S,
GDS)
 G2S as Wide Area Protocol
 Standards
 PUI – Player User Interface
 Responsible Gaming
 Interoperability and Certification (current focus)
 Workgroup efforts on Internet Gaming (current focus)
GSA Current State
 High percentage Vendor representation on board
 Effective Operators Advisory Committee
 Active Certification development committee
 Strong technical committees resourced by the Vendor
community
 Third party labs active within the membership
 Funding model based on tiered dues structure
Critical Success Moving Forward
 Increased Operator Membership
 Increased Operator Leadership
 Aligns the GSA to market needs
 Partnership with Regulators
 Regulators recognize they can also benefit from standards
 A group of forward thinking Regulators are working with the GSA
to identify regulatory areas that lend themselves to
standardization
Critical Success Moving Forward
 Stabilized Funding
 A new business model must be developed to sustain the GSA
 Allows GSA to expand the scope of its Standardization initiatives
 GSA must move to fulfill its broader standards
mandate and move beyond protocol standardization
to become a comprehensive standards organization
 Our industry must continue to focus on those things that add
business value and standardize the plumbing
The Urgency
 Although there are 3 jurisdictions here today, we are
a small representative group of a much larger
operator community aligned with this strategy.
 The planning and research is over…
 For the current suite of protocols
 We are implementing strategies focused on the
principles of converging gaming businesses
BCLC Jurisdictional Overview
Gaming Management System
 With a corporate objective of creating a player centric
company, BCLC must invest in infrastructure and technology
to support current operations and enable future growth.
 It will enhance revenue, integrity of our operations, improve our
social responsibility in gaming facilities and deliver an
enhanced gambling experience to our current and future
players.
 We will build public trust and support for BCLC gaming.
Trendlines
 Operators are faced with rising cost of technology:
 Operators cannot continue to spend more and more dollars on
integrating proprietary technology. We must maximize effective use of
limited budgets by leveraging standards with legacy systems and new
mobile platforms.
 Having no standards results in:
 Increased risk
 Increased cost
 Slower time to market
 BCLC’s Vision:
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Customer-centricity
Plug and Play capabilities
Best of breed
We want to be integrators of platform technologies: standards are a way
for BCLC to reach our vision while decreasing time to market.
Oregon Jurisdictional Overview
Oregon
Jurisdictional Overview
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Oregon operates over 12,000 VLTs in a Wide Area Network consisting
of 2300 retail locations
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In Fiscal Year 2011 Video Lottery generated over $720M in net sales
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Today’s VLT network is comprised of products from 4 suppliers and
based on the proprietary DXS-4 protocol
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Oregon’s #1 gaming initiative is to migrate from a proprietary Video
Lottery gaming product to one based on GSA standards by:
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Implementing a G2S Central System
Deploying new VLTs based on G2S
Upgrading the WAN to Ethernet from Frame Relay
Installing Ethernet LAN wiring in 2300 retail locations
Oregon
Importance of Certification
 Certification and Integration is crucial to Oregon’s plan to
migrate to a new generation VL product
 Oregon’s vision for the future is that products based on GSA
protocols, standards and guidelines are tested, certified and
integrated at a base level before they are marketed to operators
 We want more of a plug-n-play environment
 As a standards organization the GSA must lead VLT and
system vendors towards product certification and
interoperability
Oregon
Technology Convergence
 Oregon’s goal is to create a single view of the player
 To continuously enhance the player experience with products, and
 Improve our ability to interact with our players
 Create games experiences that tap into social media
 First leverage our current product portfolios
 Play for fun games
 Create loyalty
Oregon
Leveraging Our Current Products
Oregon
Technology Convergence
 Backbone of responsible gambling
 Future loyalty programs
 Future gaming libraries
 Vision is the PUI could provide Internet delivered game
content on VLTs or standalone devices
 Need to develop standards to set the stage for US operators
as we venture into Internet, mobile and social gaming
Alberta Jurisdictional Overview
The Gaming End-State – 2018
“A player-centric gaming
experience that
encourages a healthy
balance between
sustaining revenue
and Responsible
Gambling,
and positions the AGLC
for the future.”
Gaming Program Phases
VLT System and Hardware Replacement
Project Update
Project
Status
Gaming Management
System
• Awarded- Spielo
Enterprise Service Bus
• Awarded- Software AG
Games Download and
Configuration
• Acquired functionality as
part of GMS- Spielo
Player User Interface
Platform and Player
Experience Management
• RFP issued Sept 16th.
Closes Oct 13th
VLT Replacement
• RFP closed Sept 16th
Telecommunication
Network
• Awarded- Telus
Gaming Program
Projected Timelines
2011
2012
2013
2014
2015
2016
2017
VLT Modernization
Casino Modernization
Ticket Modernization
Bingo Modernization
Other Networks
2018
Operator - Next Steps
 OAC members are purchasing and implementing systems
based on GSA standards
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ALC
Alberta
BCLC
OLG
Oregon
Quebec
Coming soon: Manitoba and Saskatchewan
 With Standardization, more is better. More operators
implementing standards means more vendors/products, more
cost effective delivery = more business value
 The continued evolution of our business strategies depends on
standardization and partnership with the GSA is our obvious
choice
Keynote Summary
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Standardization is central to our strategy of providing customers with
the products they want, and when and where they want them
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Standards are a critical to interoperability and improved time to market
of gaming products

Interoperability also critical to our strategy of implementing Best of
Breed solutions
 Lower product cost, decreased customization
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Internet and mobile are becoming realities in our businesses. Need a
way to integrate these channels into on our legacy businesses
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Helps to facilitate the convergence of across gaming businesses
Keynote Summary cont.
 Investment in the GSA
 We view the cost associated with developing standards as an
investment in achieving our business strategies not a cost
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The governance of the GSA must evolve into a 3 way partnership of
Operators, Regulators and Manufacturers
Operators
Operator Initiatives
GSA
Manufacturers
Regulators
RECOGNITION
THANK YOU