Transcript Presentation - Converge (11-07-05)
Converge 560/590
Marketing & Technical Product Overview
October 2005
Converge 560/590
Marketing & Technical Product Overview
October 2005
Converge 560/590
Marketing & Technical Product Overview
October 2005
Converge 560/590 product positioning
Professional Conferencing Tabletop Conferencing Premium Conferencing MAX wired/ wireless RAV 600/900
Price
Converge 560/590 XAP 2.0
XAP
ClearOne Audio Product Line XAP and PSR RAV
Converge
Max EX and MaxAttach Max and MaxAttach Wireless AccuMic
What comes with the Converge 560/590?
+ RF Tabletop Controller > 50 ft range + Emulates a telephone > Full Dialing / Volume / Mute Functions + LCD Display for Phonebook Name Display > Up to 20 named entries + Auto answer / auto disconnect + Selectable ring melodies + Battery Operated with four standard AAA Batteries + Optional Wired Controller available
What comes with the Converge 560/590?
+ Audio mixer + Microphone distribution boxes > > > 3 industry-standard XLR connectors for use with any style microphone Daisy-chain boxes from mixer Converge 560 comes with 2 boxes; Converge 590 comes with 3
What comes with the Converge 560/590?
+ + Controller (wired or wireless) – same as current popular RAV controller 3 ea. 18” link cables (to link mic distribution boxes) + Rack kit for distribution boxes + CD with configuration & device management software > Software configures both the RAV 600/900 and the Converge 560/590
What is the Converge 560/590?
+ Looks similar to RAV but is a new platform that stands on its own > > > Positioned between RAV & XAP: combined features & functionality from both platforms With mic distribution boxes, integrators now have the ability to select the type of microphone and speakers to use Six and nine microphone input models + Part of the Professional Conferencing product line
Mic Distribution Boxes
+ Link like RAV mics (In/Out follows audio flow) + Front panel link lights > > Solid Green – indicates proper link Flashing Red – indicates improper link; need to check cabling + Cable length > 60 feet total length from mixer to last mic distribution box + Can be rack mounted with mixer using the included rack mount kit + Can also be strategically positioned throughout the room to minimize mic cable runs
Converge 560/590 Auto Mixer
+ Distributed echo cancellation + Noise cancellation + Advanced microphone gating techniques + 16 kHz bandwidth + Line in / out port > Supports use of video codecs > Supports use of external amplifiers + Record in / Playback out port > Supports use of playback systems
Converge 560/590 Auto Mixer
+ Remote Network Management > > > Integrated Server Event logging Remote configuration, control and checks
Converge 560/590 New Functions (over RAV platform)
+ Filters (like XAP) > 3 PEQ from 20 to 15 KHZ and -15 to +15 dB + Camera Control > One preset per mic and a home (silence) preset + Device Tool box > Add mic objects
Converge 560/590 Application- Small Board Room with Video Conferencing ClearOne Equipment List
1-Converge 590 8- ClearOne Button Mics 1- ClearOne VC or Titan Cart
Other Equipment
Video Codec TV or Plasma Loudspeakers
Converge 560/590 Application- Web Classroom/Training Room ClearOne Equipment List
1-Converge 590 8- ClearOne Uni Tabletop Mics 1- ClearOne Presentation Cart 1- ClearOne Podium
Other Equipment
Projector & Screen Loudspeakers Podium Mic External Amp
Converge 560/590 Application- V/C Classroom/Training Room ClearOne Equipment List
1- Converge 590 8- ClearOne Uni Mics 1- ClearOne V/C Cart
Other Equipment
Video Codec TV or Plasma Loudspeakers Wireless Mic Wireless Mic
Converge 560/590 Application- V/C Hearing/Deposition Room
Defendant Witness Judge
ClearOne Equipment List
1- Converge 590 6- ClearOne Uni Mics 1- ClearOne V/C Cart
Other Equipment
Video Codec TV or Plasma Loudspeakers Gooseneck Mic Recorder Prosecution
Product part numbers – rest of world
910-153-560 910-153-561 910-153-561-01 910-153-562 910-153-590 910-153-591 910-153-591-01 910-153-592 910-153-565 910-153-565-05 910-153-565-01 910-153-565-03 910-153-565-02 910-153-565-04 910-153-595 910-153-595-05 910-153-595-01 910-153-595-03 910-153-595-02 910-153-595-04 Converge 560 Wireless (US, Mexico, Brazil, Canada Version) Converge 560 Wireless (UK, S. Africa, Singapore, HK) Converge 560 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc) Converge 560 Wireless (Australia Version) Converge 590 Wireless (US, Mexico, Brazil, Canada Version) Converge 590 Wireless (UK, S. Africa, Singapore, HK) Converge 590 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc) Converge 590 Wireless (Australia Version) Converge 560 Wired (US, Mexico, Brazil, Canada, S. Korea Version) Converge 560 Wired (Japan Version) Converge 560 Wired (UK, S. Africa, Singapore, HK Version) Converge 560 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.) Converge 560 Wired (Australia Version) Converge 560 Wired (China Version) Converge 590 Wired (US, Mexico, Brazil, Canada, S. Korea Version) Converge 590 Wired (Japan Version) Converge 590 Wired (UK, S. Africa, Singapore, HK Version) Converge 590 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.) Converge 590 Wired (Australia Version) Converge 590 Wired (China Version)
Product pricing & part numbers – North America
Product
Converge 560 wireless Converge 590 wireless Converge 560 wired Converge 590 wired
Part number
910-153-560 910-153-590 910-153-595 910-153-050
Retail Price
List price $3099.00
List price $3499.00
List price $3099.00
List price $3499.00
Gating
+ PA Adaptive is always on (set to the AEC reference) + Adaptive Ambient always on (no manual ambient) + Max # Mics set to 3 + First mic priority always on + Manual On > Contributes to the mic parameters + Override On > Does not contribute to mic parameters
When to recommend Converge vs. RAV & XAP
+ When to sell Converge 560/590 vs. when to sell XAP > > > Determine number of microphones If 1-9 with custom mics & speakers required, recommend Converge If 10 or more mics, recommend XAP Determine complexity of application Single speaker zone: recommend Converge Multiple speaker zones: recommend XAP Multiple configurations where presets & macros are required (room combining, etc.): recommend XAP More than 1 audio program source (DVD, VCR, CD, PC, etc.): recommend XAP Acoustical environment Both systems can be tuned for superior performance in both quiet and noisy environments If increased number of microphones are necessary to solve gain issues in noisy environments, and more than 9 required: recommend XAP
What is the Converge 560/590?
+ Converge 560/590 product design background > ClearOne identified a price/feature gap & opportunity between RAV and XAP
Product design strategy:
> > Combine the ease of setup and use of the RAV with some of the flexibility and features of XAP Create the product at a price point that becomes compelling for budget conscious applications needing
1 to 9
microphones > > > Create a product with customizable microphone options and more customized audio settings that would appeal to integrators – allows them to add value Create a product offering that competes directly with Polycom Vortex in medium-sized room applications with inexpensive controller Expand applications fit beyond what RAV currently covers
Market opportunity
+ Converge 560/590 puts ClearOne in an extremely competitive situation for: >
Medium-sized
applications > > >
1-9 microphones
required
Semi-installed
requirement
Budget-conscious
requirements + ClearOne channel partners are now fully equipped with the most extensive, most complete audio conferencing product suite in the industry > Full range of room requirements can be met with ClearOne solutions, from small rooms requiring single conference phone to complex installed audio applications
Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280 ClearOne Converge 560 Polycom Vortex EF2241
Number of mic inputs
6
4 Number of line level inputs Number of line level outputs Telephone interface Auto mic mixer Number of independent mic echo cancellation channels 10W speaker amplifier Dial pad controller included LAN connection for remote management
Converge MSRP including controller
2 2 X X
6
X X X
To be announced Nov 05
4 8 X X 4 X
No No Polycom MSRP without controller Converge price advantage $3995 Significantly less
*Note: comparisons are all at U.S. list price
ClearOne Converge 590 9
2 2 X X
9 Polycom Vortex EF2280
8 4 12
No
X 8 X X X
To be announced Nov 05 No No No $4615 Significantly less
Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280
Polycom MSRP without controller
ClearOne Converge 560 Polycom Vortex EF2241
$3995
ClearOne Converge 590 Polycom Vortex EF2280
$4615
Add-ons necessary to build Vortex up to equivalent Converge functionality
Vortex Ethernet interface $375 Vortex telephone interface (needed for 2280) 10W amplifier to power speakers (needed for 2280) Controller (basic Polycom VTX-1000)
Total comparative system prices Converge price advantage TBA Nov 05
$1299
$5669 Even larger price gap TBA Nov 05
$375 $995 $50 $1299
$7334 Even larger price gap
TECHNICAL OVERVIEW
Converge 560/590 vs. Vortex dealer cost comparison by # of mics Converge Dealer Cost less Vortex Dealer Cost
Dollar Delta: Converge 0 -500 -1000 -1500 -2000 -2500 -3000 -3500 0 1 2 3 4 5 6 7
Number of Conferencing Microphones
8 9
Converge 560/590 vs. Biamp dealer cost comparison by # of mics Converge Dealer Cost less Biamp Dealer Cost
Dollar Delta: Converge 0 -200 -400 -600 -800 -1000 -1200 -1400 -1600 -1800 -2000 0 1 2 3 4 5 6 7
Number of Conferencing Microphones
8 9
Presentation topics
+ Marketing overview > > > > > > > What is the product?
How is it positioned?
What is the opportunity?
What is the price? How does it compare?
When do I recommend Converge vs. RAV & XAP?
What applications does it fit into?
When and where will it ship?
+ Technical overview > > > Product definition New functions Technical positioning vs. RAV & XAP
Product applications – Converge 560/590
+ Teleconferencing > Converge 560/590 provides immediate teleconferencing capabilities for a medium-sized group conference room.
+ Video conferencing > Interfaces with set-top and installed video conferencing systems in medium sized conference environments. Significantly enhances audio performance for both near and far-end participants. + Web conferencing > Seamlessly integrates the room audio controls with the web conferencing equipment for significantly enhanced audio performance.
Usage scenarios – Converge 560/590
+ General teleconferencing > Excellent alternative to XAP installed systems in price-sensitive applications for custom integrated board rooms and higher-end conference rooms + Corporate training & education > > > Common scenario: corporate trainers use teleconferencing paired with video or web conferencing from centralized corporate location Converge 560/590’s customizable microphone options with local speech lift/sound reinforcement make it a perfect fit for this environment Chairman override: Converge offers option to gate on the presenter’s mic, and turn all other mics off in order to prevent unnecessary background noise being transmitted to far end
Usage scenarios – Converge 560/590
+ Multi-media conferencing applications > > Interfaces with video and web conferencing systems Provides significantly enhanced audio performance and configuration control for rich-media environments. + Hearing & deposition rooms > > Provide appropriate microphones for each position in the room Capture crystal-clear recordings of both ends of conference with record/playback jacks on back of mixer (Larger court rooms requiring multiple speaker zones and multiple outputs for individual track recording need the capabilities of XAP)
Product launch milestones
Timeframe
October 25, 2005 October 25, 2005 October 25 – November 30, 2005 November 30, 2005
Activity
Press release goes out announcing product New product announcement goes out to channel, excluding pricing info ClearOne RSMs and FSEs oversee product training roadshow, ensuring major dealers are covered. Online technical training becomes available.
Product begins shipping (major markets)
Product shipment schedule
Country
US, Canada, EMEA, Japan, Hong Kong, Puerto Rico, Costa Rico South Africa, Australia, New Zealand, Mexico, Brazil, Singapore, Korea, Taiwan, China
FCS date
November 30, 2005 TBD according to compliance lab testing dates
When to recommend Converge vs. RAV & XAP
+ When to sell Converge 560/590 vs. when to sell RAV > Channel partners’ level of audio conferencing technical expertise RAV offers simpler setup out of the box Converge gives integrators an opportunity to add value with customization of mic and speaker placement, and audio setup & fine-tuning > Application fit Size of room: Converge will cover large rooms with expanded mic distribution capabilities Speech lift: if required, recommend Converge > Budget considerations RAV is less expensive, and includes speakers Converge offers more flexibility & configuration options for a slightly higher price