Fighting for the Brand of

Zero Waste

GRRN National Zero Waste Action Conference July 30, 2011, San Diego, CA By Gary Liss & Associates 916-652-7850 [email protected]

; www.garyliss.com

What is Zero Waste Brand?

What is Zero Waste Brand?

What is Zero Waste Brand?

What is Zero Waste Brand?

What is Zero Waste Brand?

Zero Waste: Ride the Wave to Sustainability

RECAPTURE R3 Zero Waste =

Reduce Reuse

Recycle

Definition of Zero Waste*

 Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where

all discarded materials are designed to become resources for others

to use.  Zero Waste means designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and

not burn or bury them

.  Implementing Zero Waste will

eliminate all discharges to land, water or air

that are a threat to planetary, human, animal or plant health.

* www.zwia.org/standards.html

GLOBAL PRINCIPLES FOR ZERO WASTE COMMUNITIES www.zwia.org

ZWIA Principles and Practical Steps Towards Zero Waste 1. Adopt ZWIA Zero Waste definition 2. Establish goals and timeline 3. Engage the whole community 4. Manage Resources not Waste 5. Program Funding 6. Education & Outreach 7. Zero Waste Assessments

ZWIA Principles (cont.) 8. Residual Separation & Research Facilities 9. End Subsidies for Wasting 10. Zero Waste Businesses GRRN KEYS TO ZERO WASTE 11. New Rules and Incentives 12. Extended Producer Responsibility 13. Zero Waste Procurement 14. Zero Waste Infrastructure

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Zero Waste Business Principles Commitment to the triple bottom line Use Precautionary Principle Zero Waste to landfill or incineration Responsibility: Takeback Products and Packaging Buy reused, recycled & composted Prevent pollution and reduce waste Highest and best use Use economic incentives for customers, workers and suppliers Products or services sold are not wasteful or toxic Use non-toxic production, reuse and recycling processes Source: ZW International Alliance, www.zwia.org

Highest and Best Uses

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End Subsidies for Wasting

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Clean Production and EPR

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Reduce, Refuse & Return

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Reuse

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Recycle

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Regulate

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Not OK: Incineration and Subtitle D Landfills

Why is this Important?

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Defines Acceptable Technologies and Measurable Outcomes

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Defines Who We Are and What We Want

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Some say Zero Waste has many Definitions – We need to say there’s only one peer reviewed, internationally accepted definition of Zero Waste: ZWIA Gandhi said... “First they laugh at you, then they ignore you, then they get mad at you, then they join you.”

Fighting for the Brand

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Adopt ZWIA Definition in Goals and Plans

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Adopt ZWIA Definition of Zero Waste as a goal in business and community Zero Waste Strategic Plans

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Include ZWIA Definition of Zero Waste as a goal in Sustainability or Climate Change Plans

Fighting for the Brand

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ZWIA International Dialogue, May 6-9 2012, Toronto on Fighting for the Brand

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Existing Programs & Models from other fields

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ZWIA Certification Process

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ZW Communities

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ZW Businesses ZW Facilities

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ZW Events

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ZW Certification Programs ZW Professionals

Fighting for the Brand

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ZWIA Website

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ZWIA Listserv – To join must agree to ZWIA Standards

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List of Zero Waste Communities

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In Future, need to add:

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List of Zero Waste Businesses

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Sign-on to Support ZWIA Zero Waste Definition and Principles

If you’re not for Zero Waste, how much waste are you for?