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Theory of Change
Designing Effective Action for
Change
How a Theory of Change helps you
clarify the cause-and-effect
relationship at the heart of your
program
Copyright © 2012 by JBS International, Inc.
Developed by JBS International for the Corporation for National & Community Service
Theory of Change
Learning Objectives
By the end of the module, you will be able to:
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•
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Describe the benefits of a Theory of Change
Define the three elements needed to construct
a Theory of Change
Identify how the Theory of Change informs the
program design
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Theory of Change
Theory of Change Elements
Community
Problem/Need
Specific
Intervention
Intended
Outcome
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Theory of Change
Theory of Change Perspective
Community
Problem/Need
Specific
Intervention
Intended
Outcome
the most effective
set of activities
for volunteers
and participants
•
Looks at cause and effect relationships
Adapted from www.theoryofchange.org/about/
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Theory of Change
Theory of Change Perspective
Community
Problem/Need
Specific
Intervention
Intended
Outcome
the most effective
set of activities
for volunteers
and participants
•
Identifies specific interventions to achieve the
desired result
Adapted from www.theoryofchange.org/about/
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Theory of Change
Theory of Change Perspective
Community
Problem/Need
Specific
Intervention
Intended
Outcome
the most effective
set of activities
for volunteers
and participants
•
Shifts thinking from “what we are doing” to
focus on “what we want to achieve”
Adapted from www.theoryofchange.org/about/
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Theory of Change
Theory of Change Elements
Community
Problem/Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
need
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Everyday Life Example
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•
•
Strep throat
I have strep throat (problem)
I will take antibiotics (intervention)
I will get better (outcome)
Be Healthy
Antibiotics
Evidence
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Everyday Life Example
Evidence:
 Guides choice of intervention
 Supports cause-effect relationship
But which antibiotic(s) fight strep the best?
(Look at evidence to make the choice)
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Theory of Change
Example:
Riverton Literacy Corps
Community
Problem/need
Children reading
below grade level
in 3rd grade
Statistics on the number
of students at below
grade level in program’s
service area; Research
on why reading
proficiency by 3rd grade
is important.
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Theory of Change
Example:
Riverton Literacy Corps
Community
Problem/need
Intended
Outcome
Children reading
below grade level
in 3rd grade
Students are able
to read at 3rd
grade level (as
measured by 3rd
grade reading
exam)
Statistics on the number
of students at below
grade level in program’s
service area; Research
on why reading
proficiency by 3rd grade
is important.
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Theory of Change
Example:
Riverton Literacy Corps
Community
Problem/need
Specific
Intervention
Intended
Outcome
Children reading
below grade level
in 3rd grade
Individualized
tutoring 3
times/week for 20
min on five
“building block”
literacy skills
through reading,
writing and verbal
communication
activities
Students are able
to read at 3rd
grade level (as
measured by 3rd
grade reading
exam)
Statistics on the number
of students at below
grade level in program’s
service area; Research
on why reading
proficiency by 3rd grade
is important.
Evidence: Research on building block skills leading to
reading proficiency. Research on design, frequency,
duration of tutoring sessions.
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Theory of Change
Theory of Change Elements
Community Problem/Need is the specific issue your
project, with its specific intervention (service activity), is
designed to address. What is the extent and severity of
this need in the community?
Community
Problem/Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
problem/need
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Theory of Change Elements
Statistics
documenting the
problem/need
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Theory of Change
Community Problem/Need
Data documenting problem/need should
answer these questions:
• SCOPE: Who and how many are directly
affected? How severe is this?
• SIGNIFICANCE: What makes this a compelling
need? Is it likely to become worse? What will
happen if we do nothing?
• CAUSE(S): Why does the need exist? How is it
perpetuated?
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Theory of Change
Documenting Community Need
Healthy Futures Program Example
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Scope: National Survey of Children and Health
found childhood obesity in State X increased 23%
between 2003 and 2007 – the 2nd fastest rate of
increase in US (2010). CDC data show nearly
one-third of children and teens are obese or
overweight in Webb County (2009).
Significance:
• Obese children found to become obese adults
• Links between childhood obesity and early
onset of cardiovascular disease, and Type II
diabetes
• Webb County rising in state and national
averages for cardiovascular disease
• Long term health care costs rising
Causes: Diet, sedentary lifestyle
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Theory of Change
Intended Outcome
What change are you hoping to make related
to the identified need?
Community
Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
need
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Identifying the Intended
Outcome
Healthy Futures Program Example
Possible outcomes to measure:
• Increased knowledge of what is “healthy food”
• More frequent choice of healthy foods to eat
• More frequent involvement in physical activity or
•
exercise
Improved physical condition
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Theory of Change
Intervention
An intervention is the specific set of activities in
which participants and volunteers will be
engaged. What is the best way to achieve the
intended outcome?
Community
Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
need
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Intervention
An intervention is the specific set of activities in
which participants and volunteers will be
engaged. What is the best way to achieve the
intended outcome?
Community
Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
need
•Guides choice of intervention
•Supports cause-effect relationship
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Theory of Change
Intervention
Describe the design and dosage of your
intervention (service activity):
• Design (who does what with whom?)
• Dosage
• Frequency (how many sessions a week?)
• Intensity (length of each session)
• Duration (how many total weeks of sessions?)
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Theory of Change
Intervention Example
Healthy Futures Program Example
• Design: national service participants implement
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the Shape Up curriculum with economically
disadvantaged urban girls ages 14-16 to increase
physical activity (30 minutes/session) and educate
them on healthy eating
Frequency: twice a week afterschool
Intensity: 60 minutes per session
Duration: 12 weeks
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Theory of Change
Testing Your Theory of Change:
IS YOUR THEORY OF CHANGE:
PLAUSIBLE: Does the logic of the model seem correct:
“if we do these things, will we get the results we
expect?”
FEASIBLE: Are resources sufficient to implement the
chosen intervention?
MEANINGFUL: Are intended outcomes important? Is
the magnitude of expected change worth the effort?
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Theory of Change
Summary of Key Points
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•
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A theory of change identifies cause/effect
The three elements of a theory of change;
community problem/need, intervention, intended
outcome are supported by data and evidence
Data documenting community need should show
scope, significance, and causes
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Theory of Change
Additional Resources
CNCS Priorities and Performance Measures:
http://www.nationalserviceresources.gov/npm/home
Program-Specific Notices of Funding Opportunities
and Application Instructions:
http://www.nationalservice.gov
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