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2020 Vision for Raetihi
Draft – Strategy November 2009
Presented by Raetihi Promotions Group
Table of Contents
• Background
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• The 2020 Vision
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• Strategic Approach
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• Strategic Partners
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• Task Activity Timeline
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Background
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At the July 2009 Raetihi Promotions Group AGM, 40 Raetihi community members gathered to
discuss their concerns at the demise of the towns economic sustainability and absentee land
owners buying up commercial property without following through with plans to renovate and rent
The general consensus of the meeting was that Raetihi has lost its identity and if something isn’t
done the town will miss out on upcoming Tourism opportunities within our area
It was agreed that for Raetihi to become a nicer place to visit we must first make it a nicer place to
live and work
Whats changed?
A new Committee was elected to lead Raetihi Promotions Group
We now have the ear of commercial property owners
The community is engaging with the new RPG and they are prepared to work together
The timing is right. The Raetihi Community is ready for change and willing to embrace Tourism
A draft strategy has been prepared as follows by RPG which has the support of the Raetihi
Community
This strategy has been compiled based on extensive research and community consultation carried
out by the creators of ‘A Future for Raetihi’ strategy document prepared in 2000 by Central
Consultants and the ‘Sustainable Raetihi Development’ strategy prepared by Lynne Pope, Clem
Maloney, Owen Thomas and Pahia Turia.
This strategy aims to bring together Iwi, European descendants, old and young alike and
collectively involves all for the greater good of the Waimarino region
This involves profiling the unique selling points of the Waimarino/Raetihi area
The 2020 Vision
Raetihi is known as a town that embraces its history and shares it through audio and visual
displays and static implements culminating in a nightly Sound and Light show depicting
significant events that have shaped our town.
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Evidence of its history as a Timber town with restored static implements
Audio and visual stories and displays celebrating Iwi, Chinese and Pakeha history
Digital Media school that provides employment as well as assisting with history
preservation
Flax weaving and bone carving school that provides employment as well as a sustainable
tourism attraction
Murals on walls throughout the town
Locals celebrating their history and sharing this with visitors through audio visual
presentations along Seddon Street
Raetihi has its own brand that reflects the timber town history as well as its connection with
the Whanganui National Park, the Whanganui River and local Iwi
Most authentic and convenient place to stay when cycling/walking the Mangapurua Track
or jet boating to the Bridge to Nowhere
Raetihi features in tourism guide books as a place to visit which fulfills the international
travellers desires to experience New Zealand culture, authenticity and landscape
Capitalizes on its position as gateway to the Ruapehu District for Northbound Traffic and is
already attracting visitors off the Parapara Highway and the Whanganui River Road
Ruapehu’s Touring Route follows State Highway 4 and brings year round, sustainable
tourism to the Waimarino
RPG works closely with Visit Ruapehu, Ohakune 2000, National Park Business
Association, Tourism New Zealand and Te Kahui Tupua?
Strategic Approach
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Approach strategic partners with 2020 Vision for Raetihi
RPG to establish sub-committees to drive projects
Appoint a coordinator to work with community implementing action plan and to ensure maximum
participation in collective action.
Process approximately sixty 80 year old trees cut down by Ruapehu District Council on Parapara
Rd for use by community. Involves milling, transporting, chainsawing, storage and distribution of
timber
Outcomes will be timber for use in community projects such as Theatre Royal, Marae, School
projects, Waimarino museum, Raetihi Information Centre. Timber will also be used by students of
courses to make picnic tables and seats for Parks and Reserves and carvings for town entrances.
Firewood for local service clubs to distribute to elderly and for fundraising to heat local swimming
pool
Recruit Ruapehu College Art Students to design and paint murals
Approach Whitireia and/or other training establishments regarding a satellite Digital Media school
where students learn to create sound and light displays
Identify opportunities for training to take place in taking Oral histories from Kaumatua and Elders
to create a history theme
Raetihi residents (adult and youth) are responsible for the content and design of stories, and, as
much is practicable, the displays
RPG and coordinator to work closely with the Waimarino Museum regarding restoration of static
implements
Liaise with local Iwi regarding Maori art and crafts school
Create brand and website
Strategic Approach
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Promote Raetihi’s connection with and proximity to the Mangapurua Track and leverage all
Cycleway media and travel trade opportunities
Signage at significant junctions eg; Waiouru, Ohakune, SH4
Trees planted along main street
Lights on bridge and walkway to Makotuku River
Main Street footpaths completed
Plaques on buildings
Event Promotion; A&P Show, Waimarino Rodeo, Raetihi Ripper, Raetihi Christmas Parade,
Waimarino Art Awards
Add more events to Raetihi calendar of activity
Develop a database to communicate directly with stakeholders (community, travel trade,
businesses, sponsors/partners)
Target visitors, youth and extended family/friends of Raetihi residents through social media ie;
Facebook and Twitter
Celebrate every local success through media channels; YouTube, FB, Twitter, newspapers,
magazines etc
Utilise the Raetihi Times to communicate with stakeholders who do not have access to email
Strategic Partners
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Ruapehu District Council
Local Iwi
PowerCo - funding applications close 28 Feb 10
Lotteries Commission and Department of Internal Affairs $56,000 grant applied for
Pub Charities
Genesise Eneergy Whanganui River Enhancement Trust
Education facility such as Whitireia Community Polytechnic
Creative NZ
Corporate Electronics Companies
Ministry of Social and Economic Development
Private investors such as Brooke Mitchell
Activity Timeline 2010
2009/2010
SUB-COMMITTEE
Lights on Bridge
Geoff
Makatuku River Walkway
Arthur, Grant, Tania
Main Street Upgrade
Mike Nash, Geoff, Sandy
Xmas Parade
Ali, Grant, Joy, Glynis
Shop Imagery
Michael & Lucy
Removal of neglected buildings
Arthur, Sandy
Mangapurua Cycleway
Sandy, Ali, Lucy, Tania
Website
Chris
Waimarino Art Awards
Trish
Milling of Douglas Fir Trees
Grant
Chills Off
Paul, Shirley, Lucy
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Activity Timeline
2009/2010
SUBCOMMITTEE
Museum
Bernice,
Michael
A&P Show
Sandy,
Bernice
Rodeo
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Rotary
Don
Youth Group
Dionne
Theatre
Don, Lucy
ICONZ
Paul
Raetihi Information Centre
Geoff,
Bernice
Country Market Day
Tania, Joy
Ohakune 2000
National Park Business Association
Other: REAP, Tamahaki, Uenuku,
WMRTO, Journeys on the
Whanganui
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
- continued
OCT
NOV
DEC