Lecturer Dr.Yu Hongyan
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Transcript Lecturer Dr.Yu Hongyan
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Syllabus of Marketing
Research Methods
Professor Yu Hongyan
Sun Yat-Sen Business School, SYSU
8 April 2015
Lecturer
Dr.Yu Hongyan
Office: M504
Email
[email protected]
Dr. Wu Chengguang
Office: N643
Email:
[email protected]
Phone :84112922
Teaching Assistant
Zhen Daowu
Class Room: A105 East campus
Time: 7:00pm-9:35pm on Monday
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Textbook and Reference
Textbook
Burns, Alvin C. and Ronald F. Bush, Marketing
Research, 6th Edition. Prentice-Hall, Inc., 2010.
SPSS
(Statistical Package for the Social Sciences).
Webstie:
http://www.yuhongyan.cn
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Objectives
Fundamentals of marketing research
Prerequisites
Principles of Marketing and Business Statistics
Basic concepts and tools of marketing research
Understandand apply the research process
How to formulate research problems
How to design a research project
How to analyze research results
How to write these results in a research report
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Objectives
Skill
Ability to analyze a case situation and determine
the problem/s and research objective/s
Determine the appropriate sample plan and sample
size for a given case situation
Demonstrate appropriate data analysis skills
necessary to achieve stated research objectives
Teaching Methods
Lectures according the textbook
Interaction and discussion
Project team in research
Working with SPSS on your PC
Induvidial Assignment
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Requirement
Participation actively
Hand assignment and finish project on time
Keep your electronoic file
You are welcome to be late but you have to sing a
song
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Grading
Mini Test
Individual Assignment(1-4)
Team Project
Participating
20%
30%
40%
10%
Team Project by research fields
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Grouping
Group leader
1
郭潇
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Member
吕艳宽
杨艳萍
朱振银
吕东丽
兰艳平 黄平
周姚琳
黄结文
江耀辉
3
林凡超 周龙强
廖伟欣
林卓芬
李珺
4
吴佳龙 朱逸凡
郭泳诗
麦玉结
侯张兰
5
林安友 楼千里
叶卓如
杜柯静
任偲祯
6
范骏
彭思愉
高悦
刘琳
蔡筱霞
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