Transcript Dual SIM - Direxions

METRO DUOS
Metro DUOS
Premium Metro Design
Product Proposition
Enhanced Style
Quotient
• Sleek design
• Metal Bar
• 2.2” QVGA Screen
Enhanced
Communication
• mFluent IM
• SNS support
• Active Sync
User-friendly
Features
• Dual SIM
• AccuWeather
Widget
Metro DUOS
Positioning
Volume Objective:
Positioning Objective:
•Intrinsic:
•Replace the dated METRO offerings of C3200
•Refresh & rejuvenate the METRO offerings
with a strong design & feature propositions.
•Introduce the broad appeal DUAL SIM
functionality in METRO series.
•Extrinsic:
•Take Nokia C2-01 head on by offering larger
display+DUAL SIM functionality.
COMPETITION
INTERNAL
C3322
Rs. 3850
S3310
Rs. 3630
C3200
Rs. 3490
•Consolidate the METRO segment.
•Increased focus/volume with introduction
of DUAL SIM functionality.
+DUAL SIM standby
+ 2.2” Screen
+ BT 2.1+EDR
+ Push Mail & IM
+ 16GB exp
+Native Facebook &
Twitter
+ 2.2” Screen
+ DUAL SIM standby
+ Push IM
+ Native Facebook & Twitter
+ 16GB exp
+ 2.2” Screen
+ DUAL SIM standby
+ BT 2.1+EDR
+ Push Mail & IM
+ Native Facebook & Twitter
+ 16GB exp
+ 3.2 MP camera
+ Nokia Messaging
+WCDMA
Nokia C2-01
Rs 3855
Nokia 2700
Rs 3450
Metro DUOS
Product Usage
Metro DUOS
Demographics
• Age: 16-25 Yrs. Sec: A, B
• Gender: Male/Female.
• Occupation: Student, Young professional.
Lifestyle
• Highly style & design conscious- Looks out for
new designs.
•Music & Multimedia are next key needs.
•Utilizes functionalities such as Chat, Mail &
Surfing on the phone.
•Visits Social networking sites.
Metro DUOS
Product Concept
Product Concept
Rejuvenated METRO Phone with
•Premium finish.
•DUAL SIM standby
Sales Points
Dual SIM Standby, Premium Metallic Design,
Large 2.2“ display, Native SNS, Push IM & Mail
LCD: Large 2.2” QVGA TFT Display
Get wider coverage with DUAL SIM standby support.
QUAD Band EDGE Rx, 850/900/1800/1900
Dimension : 114 x 47.9 x 13.6mm
First Metro Series device with Dual SIM Standby Technology.
Stylish looks & design with Premium metallic finish.
Be always available on multiple messenger portals(Yahoo,Messenger) thru mFluent PUSH messenger.
Get instant emails with PUSH Mail from Exchange Active Sync.
Get real time weather information with Accuweather widget.
Transfers file 3 times faster speeds than BT 2.0 with BT 2.1.
Metro DUOS
Model
Competition
Metro 3322
Nokia 2700
Nokia C2-01
Dimension
114 x 47.9 x 13.6mm
109.20 x 46 x 14 mm
Network
EDGE Rx,
850/900/1800/1900
Dual SIM Standby
GSM Quad band
Display
2.2” QVGA TFT
2" QVGA TFT
2.0" QVGA TFT
Camera
2MP FF
2MP FF
3.2MP
Battery
1000 mAh (Up to 10 hrs talk
time)
1020 mAh (Up to 6hrs
talktime)
Memory
30MB (Expandable up to
16GB)
64MB (Up to 2GB hot swap)
75MB (Expandable up to
16GB)
Dynamic
Dynamic
Customer Benefit
Image
Phonebook/SMS
Connectivity
Additional Features
BT 2.1+EDR, USB 2.0
BT 2.0, USB 2.0
Ease of use & portability with slim
design.
1.Wider coverage 2 networks.
Quad band GSM and
2.Save money with 2 different
WCDMA 3G 850/1900/2100 tarrif plans.
109.6 x 46.9 x 14.6 mm
Large 2.2" display allows ease of
browsing thru SNS , photos etc
1020 mAh (2G:8hrs 45mins; Have uninterrupted conversations
WCDMA:4hrs30mins)
with 10 hrs talk time.
BT 2.1, USB 2.0
Never run out of space to store
rich content with 16GB microSD
card support.
1.Experience improved pairing &
quick connection.
2.Transfer files @ 3x faster speeds
than BT 2.0 with BT 2.1.
1.Get emails instantly thru PUSH
Push Mail Through
email with Exchange Active Sync
Activesync, Push IM
3.5mm earjack, Nokia Life
2.Get real time weather
3.5mm ear jack, Nokia
(mFluent), Accuweather Tools, Customisable themes,
information with Accuweather
Messaging 2.0, Customisable
Widget, Native Facebook & animated screensavers &
widget.
Homescreen, Ovi Store
Twitter Clients,3.5mm ear
wallpapers,
3.Access SNS sites with ease by
jack
simply clicking on the SNS native
Metro DUOS
Design
•Unique and stylish metal design provides a
striking appearance.
•Refined metal chassis offers premium look
•Ergonomic sleek bar design is comfortable
& convenient to use.
•Large 2.2” QVGA display enriches the
experience of various functionalities.
CUSTOMER BENEFIT
•Enhanced style quotient with
premium metallic design.
•Easily browse through photos, SNS
messages etc on the large 2.2”
QVGA display.
•Compact for portability and
ergonomic for comfortable use.
Metro DUOS
Dual SIM
• Have two phone numbers in one mobile so
that you don’t need to carry to mobile
phones
• Take advantage by subscribing to the
most economical tariff plan for various
time periods of the day
• Always stay within network coverage even
in different service areas
• 2 SIM cards in Metro DUOS enable
access to 2 operator networks without
needing to reboot the mobile
CUSTOMER BENEFIT
METRO DUOS
DUAL SIM Standby
•Use 2 mobile nos without carrying
2 phones.
•Save money by enjoying 2 separate
tariff plans for different needs.
•Get more operator coverage,
especially when traveling to different
areas.
Metro DUOS
Messaging & SNS
• Quick access to MSN Messenger,
Yahoo Messenger,Facebook Chat, and
Gtalk is available through mFluent IM.
• ActiveSync offers syncing of your email
accounts.
• Access SNS such as Twitter, Facebook,
MySpace easily from the mobile
CUSTOMER BENEFIT
•Be always available on MSN
Messenger and Yahoo Messenger,
via the mFluent.
•Get PUSH mail automatically
through ActiveSync.
•Access SNS-Twitter, Facebook and
MySpace easily through native
clients.
Metro DUOS
AccuWeather Widget
• Get real-time weather information
on your mobile
• Information includes high and low
temperatures for the day(in case of
some cities.
• Offers a more smartphone-like user
experience
CUSTOMER BENEFIT
•The AccuWeather widget offers realtime weather information right on
the mobile.
•Make your weekend plans or simply
plan your travel more efficiently.
Metro DUOS
Multimedia
• Play your favorite tunes from your Music
Library with the built-in music player
• 3.5mm
audio jack accommodates
common earphones, portable speakers,
etc.
• Stereo FM radio with recording lets
you listen to the latest songs, news and
information and record what you want
to playback later.
CUSTOMER BENEFIT
•Enjoy music on the move via
the music player or FM radio.
•Plug
in
your
favorite
earphones to the
universal
3.5mm audio jack.
Metro DUOS
Bluetooth v.2.1 + EDR
• Improved pairing and quick connection
between devices
• Transfer speeds 3X faster than v. 2.0
• Searches and finds devices more quickly
• Enhanced power consumption - in Sniff
mode up to 5x more efficient
CUSTOMER BENEFIT
•Experience improved pairing,
3 times transfer speeds with BT
2.1.
•Efficient power consumption
mechanism – with up to 5x
more savings when used in Sniff
mode.
Metro DUOS
Other Useful Features
• 2MP video camera captures your
memories.
• Store your multimedia files on microSD
(up to 16GB)
• Voice Recorder enables you to record
verbal reminders and memos for
yourself
CUSTOMER BENEFIT
•Capture your memories with
Built-in 2MP camera
•Take verbal memos with voice
recorder.
•Never run out of space to store
rich multimedia content with up to
16GB microSD card support.
Metro DUOS
Design
• Point out the metal design and the mobile’s overall
attractive look.
• Let the user handle the mobile to get a feel of its
comfortable form and compact size.
Dual SIM
• Explain how the mobile connects to both SIM cards
without needing to reboot.
• Talk about the benefits of Dual SIM including dual
phone numbers, dual tariff plans & dual network
coverage.
Messaging & SNS
• Mention how MSN, Yahoo Messenger, Facebook
Chat, and Gtalk work on the mFluent IM platform.
• Point out the benefits of ActiveSync on the mobile,
including email synchronization with your PC.
AccuWeather
• Demonstrate the AccuWeather widget and how it
alerts you of the current temperature and weather
(including high and low forecasts in select cities).
Metro DUOS
In-Box Item
Main Set(GTC3322)
Battery
(1000mAh)
Travel
Adapter
Micro USB
Black
User
Manual
PC data Kit
Data cable
CD
After-Market
Items
Micr
o SD
BT Mono
Headset
(WEP 410)
BT Stereo
Headset
(SBH 500)
Earphone
Metro DUOS