Transcript The Business Times Property Supplement - eAdvine
The Business Times
Property Supplement
Publication Date: 27 September 2012
Synopsis
Topics will include: • • • • • • •
RESIDENTIAL
High end projects - the time is ripe to start looking. Popular mass-market residential areas - Punggol and the Bedok-Pasir Ris areas Mass market trends Niche products: Shoe box HDB overview Enbloc going strong Contractors turned developers and upcoming developers • • • • •
NON-RESIDENTIAL
Industrial market - what's hot Commercial overview Hotels overview Reits Retail • • • •
OVERSEAS
UK developers who are coming in to sell projects Malaysia: residential market in KL Resort opportunities in Bali/Phuket Australia
Advertising Format
BT Invest Online Component Ad in BT Supplement
Supplement Format
• The Business Times Property Supplement (Print) – Advertisers can choose to place ads / advertorials in various sizes (min size of quarter page; 27cm x 4cols) – Premium loadings applicable for prime and specific positions (e.g. front and back pages, Pg 3/5/7/9/11 and etc.)
Supplement Format
• BT Invest (Online) – Advertiser’s logo will be uploaded into the Property Supplement index page – Clicking on the advertiser logo will lead to the Print PDF Ad and eventually to client’s Website
Microsite Click on the advertiser logo will lead to the Print PDF Advertisement or click to Client’s Website BT Property Supplement Client Print Ad (PDF) Client’s Website HTML
Additional Option: BT Invest
News Rotator
Business Times.com
50,000 impression IMU
Online Exposure
• • • • • • • • •
AsiaOne Commitment – Traffic Divers 1) Conceptualise, create and host BT Property Supplement microsite for 4 weeks. 2) Create and run online banners to promote this microsite across relevant AsiaOne network more than
worth $50,000 to link readers to BT Property Supplement microsite directly worth
Traffic Driver
AsiaOne, Homepage, Second Leaderboard – 300,000 (2 weeks) AsiaOne ,Business, Leaderboard – 300,000 (2 weeks) AsiaOne, Homepage, Mini rotator – (2 weeks) AsiaOne , News, Banner Tile Fixed – (2 weeks) Business Times.com, Second Leaderboard – 100,000 (2 weeks) Business Times.com ,Homepage Fixed SkyBox (2 weeks) BT Invest, Homepage, Fixed Banner Tile (2 weeks) BT Invest, ROS, Leaderboard , 100,000 (2 weeks)
TOTAL VALUE worth more than $50,000
Advertisers entitlement 1) 2) 3) Advertisers will have their Company’s logo on the Main page of the microsite, Logo can be click on and hyperlink to their advertisement (PDF version of the print copy ad). Ad can be hyperlinkable to advertiser’s corporate site for readers to get more information.
BT com : Traffic Driver
Banner Tile (Fixed) 100%
SOV To drive traffic to BT Property Microsite
Traffic Driver to Microsite
BT Invest : Traffic Driver
Banner Tile (Fixed) 100%
SOV To drive traffic to BT Property Microsite
Traffic Driver to Microsite
Size Full Page Full Colour Junior Page Full Colour Half Page Full Colour Quarter Page Full Colour
Media Investment
BT Property Supplement BT Invest (Property) – Online Listing
$8,864.00 $6,167.00 $5,732.00 $2,500.00 $2,500.00 $2,500.00 $4,166.00 $2,500.00
Additional Option: BT Invest
News Rotator (worth $3,500)
Business Times.com
50,000 impression IMU (worth $1,600)
Special Cost: $1,500 Total $11,364.00 $8,667.00 $8,232.00 $6,666.00
Specifications
1. 20% position loading applicable on front pg, back pg & 10% loading for pgs 3, 5, 7 & 9. Ads must be in full page, full colour.
2. Min half pg ads to be paginated on pgs 2, 4, 6 & 8 (10% loading) 3. $3,000 layout & writing fee applicable on new advertorials 4. $500.00 applicable on per amendment to published advertorials 7. Costing all agency commissionable 8. Costing not inclusive of GST
Deadlines To Note!
Publication Date
27 September2012
Deadlines Booking deadline: Material deadline: 3 September 2012 20 September 2012
Appendix
Information on: 1. The Business Times 2. BT Online 3. BT Invest (Online)
The Business Times
• Firmly established as SEAsia’s leading business daily • Produces corporate & financial news, analyses & commentaries that impact on decision-making each business day • Key source of business intelligence for investors, managers and businessmen in Singapore and the Asian region
The Business Times
• Property section – Every Tuesday, Thursday and Saturday – Covers both local and foreign real estate news • Reaches out to the PMEBs and the financially savvy
BusinessTimes.com
Business news, analysis and insights from Singapore’s business daily, giving useful and critical information for key decision makers.
Monthly Page Views 3.2 million Unique Audience 300,000 Average Time Spent 5.5 mins
Widely read by PMEBs (66%), and close to 40% have annual incomes above $100,000.
*NetRatings, generated in Aug 2011
BT Invest
• A one-stop portal to help users make informed purchase decisions related to the 5 major investment verticals - markets, property, insurance, wealth and personal finance.
• Launch on 20 February 2012 • Content will come from ST and BT Print archives, and sponsored content and contribution from 3 rd parties