Developing and Sharing EFNEP`s Public Value - 4
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Transcript Developing and Sharing EFNEP`s Public Value - 4
Determining and Sharing
the Public Value of 4-H:
Helping Decision-Makers
Get it!
Nancy Franz
Iowa State University Extension
The Hills in Their Glorious
Heights
The hills in their glorious heights
Surround us by day and by night
Sing praise to the hills
Sing praise to the hills
The Hills in Their Glorious
Heights…
The hills
Challenge
Guide
us
us
Watch us
Protect us
Comfort us
Embracing the Public Value of 4-H
The why and what of the public value of 4-H
Current public issues and 4-H responses
Determining the top ten 4-H public values
Examples of 4-H public value
Sharing 4-H public value
The Why and What of the Public
Value of 4-H
The Push for Public Value
AEA 6,000 members
Measuring Excellence databases
Program planning and reporting
Evidence-based movement
Return on investment movement
The political context
Getting to more than feeling good about 4-H
What is Public Value?
The value of a program to those
who do not directly benefit from
the program.
Laura Kalambokidis
University of Minnesota
Extension
What is Public Value
Service – No
Facilitation – No
Content transmission – No
Transformative education – Yes
4-H Public Value Stories
Teen Court
Private – youth stay out of court
Public – reduced court and human services
costs
Youth Leader Council
Private – gain public speaking skills
Public – sustain civil society through
leadership development
Examples of Public Value
Decrease in Medicare/Medicaid and
other health care costs
Increase number of public leaders
Reduced need for public assistance
Decreased use of human services
Increased effective use of public funds
Decreased public debt
Decreased crime rates
Current Public Value Issues
What are the emerging and current
issues?
Increased
health care costs
Economic recovery
Public infrastructure decline
In Twos
Discuss one current public
issue that 4-H addresses
List 2-3 strategies 4-H is using
to respond to that public issue
Select someone to report to the
whole group
Determining the Top Ten 4-H
Public Values
Group discussion on top ten
Group prioritization of the top
ten
MEASURE THE END CHANGE,
NOT THE JOURNEY TO GET
THERE
+ new programs (1-3 years) show knowledge change
+ established programs (3-5 years) show behavior change
+ mature programs (5-10 years) show condition change
Measuring Public Value
Potential Impact Questions:
What did participants learn that will change
conditions?
How have participant aspirations or motivations
changed that impacts conditions? (i.e. intent to
change behavior)
What are participants doing differently that impacts
conditions?
How much has a condition changed due to our
program?
Over time, how have communities changed due to
our programs (longitudinal)
Measuring Public Value
Collect and Analyze Data:
Case Study
Observation
Focus Group/Interview
Secondary Data
Survey/Questionnaire
Measuring Public Value
Collection and Analysis Best Practices:
Hold data parties
Volunteer and paid staff analyze data
together for multiple perspectives
Work for objectivity – fight bias
Discuss negative and unintended findings
Ensure confidentiality
The Basics of Public Value Story
Telling
Writing Effective Impact Statements: Who Cares?
So What?
Why Impact Statements?
What is Impact?
Writing an Impact Statement
An Impact Statement
Audience for Impact Statements
Impact Statements Follow a Simple Formula
http://www.cals.vt.edu/communications/impactst
atements.html
Creating Public Value Statements –
The Public Value Story Template
The magic formula:
Title – short public value
Relevance – why (match with results)
Response – what
Results – so what (economy, social,
environment-cost/benefit,
longitudinal)
Contact information - who
We Have Succeeded When:
People who are not directly
participating in our programs
understand and share our
public value and we prevent
further organizational
decline.
Q&A
Nancy Franz
[email protected]