Building Blocks: Collaborating for a Successful
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Transcript Building Blocks: Collaborating for a Successful
Building Blocks:
Collaborating for a
Successful Coalition
Stacy Reliford
Field Government Relations Director
American Cancer Society Cancer Action
Network
Overview
Forming your
coalition
Strategizing for
success
Recruitment &
Retention
Media: Read all
about it!
Forming Your Coalition
Identify potential partners supportive of your
cause
Healthcare providers – nurses, doctors
Public health – local health dept., nonprofits
Teachers
Faith Community
Youth
General Public – grassroots & grass tops
Voluntary agencies – American Cancer Society,
American Lung Association, American Heart
Association
Forming Your Coalition
Clearly identify the goal – POLICY CHANGE
Establish leadership – Chair/Director, Media
Contact, Secretary
Identify the host for the coalition
Mobilize: Core Group v. List of Supporters
Who will come to the table?
Strategizing for Success
Conduct a needs assessment
Develop a strategic plan
Establish your timeline
Determine Community
Readiness
Decide on Dealbreakers
Strategizing for Success
Conduct a needs assessment
Review local, state & national data
Resources: County-level data, BRFSS
Understand the environment on your issue
Local and state laws
What are the community’s needs?
Strategizing for Success
Develop a strategic plan
Create a mission statement
Review your needs assessment
Define goals to meet your needs
Identify objectives – steps to reach
your broader goals
Action steps & activities
Determine how to allocate
resources
Strategizing for Success
Establish Your Timeline
Be reasonable, policy making takes time!
Set immediate, intermediate, and long term
benchmarks:
Immediate – host a community event or public
forum
Intermediate – identify supportive decision- makers
and meet with them
Long-term – implement a policy change
Model Smoke-Free Timeline
Opposition especially active! Be prepared
Plan for Implementation & Enforcement
Build Power/Database
Engage Grassroots advocacy
Education/Contact with Decision Makers
Community Education
Strategizing for Success
Community Readiness Assessment
Is your community ready for a policy change?
Understanding the dynamics – what is the process
for policy change in your community? Who are the
decision makers?
Community education and gauging support
Decide on Dealbreakers
When to compromise, walk away or oppose
Recruitment &
Retention
Build a dynamic presence in the community
Attend community events
Generate support online
Build a website
Social Media = Small Investment + Large Returns
Facebook Page
Twitter Account
Encourage coalition members to be ambassadors
Capacity Building
Recruitment & Retention
Invest in your coalition
Say Thank You
Celebrate reaching benchmarks
Meet for happy hour at a smokefree restaurant
Publically thank grassroots and grass tops for their
support
Continue to revisit your strategic plan!
Policy making is frustrating, show progress by
reaching incremental objectives and goals
“Real World” Coalition Issues
Policy Change is a Long Process
Right People vs Not-So-Right People
Personality Conflicts
Sticking to Roles
Media: Read All About It!
Media advocacy essential to building
credibility
Build relationships with media
contacts
Meet with the newspaper editorial board
Identify any personal connections to
reporters, radio DJs, newsletters, etc.
Broaden your definition of “media”
E-alerts, newsletters, social media,
blogs, radio, church bulletins, school or
business announcements, billboards
Messaging
Determine a clear, cohesive message
Know your audience
Use evidence based or tested messages
Everyone has the right to breathe clean air!
Stick to the message that is true to your mission
Don’t chase opposition talking points
Messaging
Health messages
Factual vs Emotional
Complicated vs Simple
Commonly Used Acronyms
ANR – Americans for Nonsmokers’ Rights
ASHRAE – American Society of Heating, Refrigerating, and Air Conditioning
Engineers
ACS – American Cancer Society
ALA – American Lung Association
AHA – American Heart Association
SHS - Secondhand Smoke
ETS - Environmental Tobacco Smoke*
RSP – Respirable Particulate Matter
IAQ – Indoor Air Quality
Cotinine – Metabolized nicotine
* not recommended
Words to Use, Words to Avoid
Words to Use
Secondhand Smoke
Smokefree Workplaces
Smokefree Environment
Smokefree Ordinance
Words to Avoid
Ban
ETS or Environmental Tobacco Smoke
Media: Read All About It!
Earned Media
Letters to the Editor
Op-Ed or Guest
Editorial
Press Release
Public Service
Announcement
Pitching stories to
local reporters
Paid Media
Brief TV commercials
Website banners/ads
Radio
Billboards
Direct Mail
Newspaper or
classified ads
Paid Media
Sample Educational Brochure
Takeaways from Today
Recruit a diverse coalition that is representative of your
community
Seek committed volunteers
Strategic planning will keep you
path for success
Pick a key message and stick to it
Be ingenuitive in getting the word out
Policy changes makes for healthy communities
on the
Why Smoke-Free Indoor Air
Policies Are So Important
Reduces exposure to secondhand smoke among
workers & the public
Reduces cigarette consumption rates
Increases successful quit attempts
Reinforces efforts to reduce tobacco use among children
(behavior modeling)
Improves the overall health of our community
Contact
Stacy Reliford
American Cancer Society Cancer Action Network
[email protected]
Traci Kennedy
Director, Tobacco Free Missouri
[email protected]
www.tobaccofreemo.org
Sources
CDC Best Practices for Comprehensive Tobacco Control Programs –
User Guides: Coalitions State and Community Interventions
http://www.cdc.gov/tobacco/stateandcommunity/bp_user_guide/pdfs/u
ser_guide.pdf
Clear Thinking Communications. Building Successful Coalitions to
Address Underage Drinking
http://www.clearthinkingcommunications.com/case_studies_for_clear
_thinking_communications/ReducingUnderageDrinking.pdf
Tobacco Technical Assistance Consortium. How-To Guides on
Community Health Promotion - Building and Maintaining Effective
Coalitions
http://www.ttac.org/tcn/peers/pdfs/07.24.12CA_BuildingAndMaintainin
gEffectiveCoalitions_Resource.pdf