Transcript Inspire Campaign Manager

Inspire Campaign Manager
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April 13, 2015
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Agenda
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Marketing Creative Flow
Main Objective of 7.0
Relevancy Challenge
Template and Digital Assets
Multi-channel Campaign Management Solution
Data Repository
Version 8 Update
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Marketing Creative Flow
7.0
* from Gartner
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Main Objective of 7.0
• Business users can target and execute campaigns without
involvement of IT staff
• Instant availability of relevant campaigns
• Active customer info = refined corporate memory
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Relevancy challenge
Customer
Campaign
Manager
Database
Marketing
Analyst
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Template and Digital Assets
• Assets assigned to
universal communication
template
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MCCM
Solution
Designer
Channel
Campaign
Manager
Automation
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Survey
Repository
7.0© GMC Software AG
Click-Through
Server
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Data Repository
Enables single view
of customer
– Consolidated data from silos
(CRM, ERP, Facebook)
– New data from Analytics
(Preference,PURL,Survey,Clicks)
Structured database
of marketing events
1´000´000 records
in 47 sec
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Transactional
Preference
Promotion
Social
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Connection to Enterprise Data
ETL
CRM
ERP
Business
Inteligence
Campaign
Manager
PrintNet T
Data
Processing
Data
Repository
Multi-channel
Production
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Campaign Manager Summary
Integrated Data management
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Effective utilization of data staff
Single view of marketing activities
and data
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Campaign contains references
to marketing message, channel and split
Project management
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Optimized for Campaigns
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Inspire Campaign Manager
Version 8 Update
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Campaign Concept
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Production Progress & Response
Production progress and response tracking is integrated in
Campaign Manager
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Campaign – Response Tracking
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Campaign - Tracking Drill Down
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WYSIWYG Editor
Write text content in WYSIWYG Web editor
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Analyses
Analyses provide you with tools to visualize and understand your
customer data
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Profiler
Profiler helps you to visualize your customer preferences and
buying motivators
With only a few clicks, you can profile, segment and create
campaigns that provide each customer with relevant information
that reflects their interests
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Decision Tree
A decision tree is a decision support tool that uses a tree-like
graph or model of decisions and their possible consequences
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Campaign Manager 8 Summary
Enhanced Campaign concept environment to visualize marketing
communications and their status
Production progress tracking and response tracking integrated
in Campaign Manager
WYSIWYG editor for content writing on Web
Analyses to visualize and understand your customer data
• Profiler
• Decision Tree
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Thank you
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