Transcript Social Media and the Elections

Social Media and the Elections
Tracking Social Media’s contribution
to the
April 2011 Elections
A M A R A N W A N K PA
Social Media Tracking Credits
Center Managed
by EIE Nigeria
Volunteers
Partners:
Supported by Yar’Adua
Center
Aggie Developed by
Technologies & International Development Lab
Georgia Institute of Technology
Social Media Tracking Center
Volunteers
Amara Nwankpa
Emmanuel Otokpa
Rosemary Ajayi
Manre Chirtau
Alkassim Abdulkadir
Diane Nduonofit
Eunice Atajiri
Fatu Ogwuche
Debbie Mangut
Byenya Chirtau
Yemi Adamolekun
Chioma Chuka
Aninoritse Odeli-Serrano
EiE Nigeria is Supported by
&
Presidential Election in Numbers
463
Number of pictures
33,460
citizens posted
Number of SMS
messages sent by
citizens relating to the
Presidential elections
relating to the
Presidential
elections
65,000
130,426
Number of comments
made by citizens
relating to the
Presidential elections
using twitter, and
other web-based
services
Estimated
number of voters
who contributed
to the content
164,349
Total social
media content
tracked
Total Social Media Numbers ALL
1,685
Elections
157,975
Number of SMS
messages sent by
citizens relating to the
April 2011 elections
Number of pictures
citizens posted
relating to the April
2011 elections
70,000
296,254
Number of comments
made by citizens
relating to the April
2011 elections using
twitter, and other
web-based services
Estimated
number of voters
who contributed
to the content
455,914
Total social
media content
tracked
Use
of
various
reporting
formats
Compared to Last Week…
180000
160000
140000
120000
100000
Last Week
80000
This Week
60000
40000
20000
0
Posts
Pictures
SMS
Total
Popularity of Mediums
Summary
Volume of Content
1%
14%
85%
Twitter
SMS
Others
Drama in Oyo and Imo States…
Tweets from the INEC Collation
Center in Oyo…
All Attention on one Citizen Reporter
Meanwhile in Imo State…
A Close Race Ends in Deadlock and Tension
Timeline of a Typical Election Day
April 2 – No Show!
Big Stories
Some
Interesting
Insights…
@MsChika411 – an Observer (Imo East) raises alarm!
Some
Interesting
Insights…
Imo East, the aftermath…
Big Stories
National Youth Service Corps Tragedies in Bauchi
Tweeters broke the news that Ukeoma
‘Aikfavour’ Ikechukwu was missing,
and confirmed his death
Murdered Corpers
1. Seun Adewunmi
2. Teidi Olawale Tosin
3. Adowei Elliot
4. Gbenjo Ebenezer
Ayotunde
5. Ukeoma ‘Aikfavour’
Ikechukwu Chibuzor
6. Adeniji Kehinde Jehleel
7. Akonyi Ibrahim Sule
8. Nkwazema Anslem
Chukwuonyerem
9. Obinna Okpokiro
Big
Stories
Response to Northern Crisis – Some Lives Saved
Political Parties & Candidates Use of Twitter
Top 3 users (as at commencement of elections):
Party
Twitter ID
No. of Tweets
Following
Followers
Lists
ACN Lagos
ACNLagos
581
23
490
6
ACN
ACNigeria
492
13
696
10
Fresh Democratic Party
FreshDemocrats
2
18
14
0
Candidate
Twitter ID
No. of tweets
Following
Followers
Lists
Party
Office Sought
Dele Momodu
DeleMomodu2011
1,792
4,145
129
51
NCP
President
Tunde Fashola
TundeFashola
1,504
41
20,497
167
ACN
Governor
Muhammadu Buhari
Buhariforchange
644
1,137
10
9
CPC
President
Primary Use:
for broadcast of messages.
However, No 1 user, Mr Dele
Momodu, actively uses twitter
to engage young voters.
Political Parties & Candidates Use of Facebook
Top 3 users (as at commencement of elections):
Party
URL
No of fans
Ave. comments per post
Ave. likes per post
ACN Nigeria
http://www.facebook.com/AC
Nigeria
8,832
10
6
Candidate
URL
No of fans
Ave. comments per post Ave. likes per post
Party
Office Sought
Goodluck
Jonathan
http://www.facebook.com/j
onathangoodluck
521,129
2,295
2,076
PDP
President
Nuhu Ribadu
http://www.facebook.com/ri 173,103
badu
170
216
ACN
President
Tunde Fashola
http://www.facebook.com/
BabatundeFashola
40
102
ACN
Governor
119,631
Primary use:
for broadcast of
messages.
Political Parties & Candidates Use of YouTube
Top 3 users (as at commencement of elections):
Party
URL
No. of videos
Subscribers
ACN Nigeria
http://www.youtube.com/A
CNigeria
11
25
Candidate
URL
No. of videos
Subscribers
Party
Office Sought
Tunde Fashola
http://www.youtube.com/tu
ndefashola
156
171
ACN
Governor
Nuhu Ribadu
http://www.youtube.com/us
er/teamribadu1#p/
33
30
ACN
President
Muhammadu Buhari
http://www.youtube.com/us
er/buhari4change
15
79
CPC
President
Primary use:
for broadcast of
messages.
Big
Stories
INEC Uses Social Media to Make Process More Transparent
“So far, Twitter has proven to be an efficient way to
interact with the electoral commission, as Nigerians
connected to the Internet not only get to post complaints
and comments, but also receive prompt replies and
regular updates about what is happening in the electoral
process.”
INEC inspires voters through social media
“The Independent National Electoral Commission has
redefined elections in Nigeria, by using social media to
inspire Nigerians to actively participate in the process.”
“Apparently, this is a welcome departure from the
closed knit, sometimes cult-like hold on information
that Nigerians experienced during the previous
elections that were adjudged far from being free
and fair.”