hotel boom - Immo Flash

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Transcript hotel boom - Immo Flash

HOTEL BOOM
8/04/2015
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Location
Main connection road(A12):
• between Brussels – Antwerp
• between Ghent – Mechelen
No other international branded hotel
project within 15km
Main suppliers:
• European Market City
• De Schorre
• Studio 100
• KMO areas within 50 km radius
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Hotels in the area
Hotels close by:
• Hotel Domus, Antwerpsestraat in Boom (12 rooms)
Nearest Hotels
• Kasteel Solhof 6.3km
• Novotel Mechelen 10km
• Holiday Inn Express Mechelen 10.1km
• NH Mechelen 11km
• Crowne Plaza 12.2km
• Ramada Plaza Hotel 12.7km
• Tulip Inn Antwerpen 14.4km
• Bank Hotel Antwerpen 15.1km
• Theater Hotel Antwerpen 15.1km
• Hylitt hotel Antwerpen 15.3km
• Radisson Blu Astrid 15.4km
• Park Inn Radisson 15.4km
• Holiday Inn Express Antwerp City-North 16.5km
• Campanille Brusssel-vilvoorde 17.7km
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Competition
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Holiday Inn Express Mechelen 10.1km
Novotel Mechelen 10km
NH Mechelen 11km
Campanille Brusssel-Vilvoorde 17.7km
Theater Hotel Antwerpen 15.1km
Holiday Inn Express Antwerp City-North 16.5km
Tulip Inn Antwerpen 14.4km
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Business Drivers vs Location
European
Market City
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De Schorre
Bedrijven zone N16
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Main Business Providers
European Market City : The Project
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Wholesalecenter , a place where producers, distributors promote their products to professional
cutomers.
A state-of-the-art place to work and do business, it offers more than 20 types of services
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EMC covers more than 20 categories including:
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Fashion, decoration, construction, new technologies en techniques
The place to be for professionals with more than 600 professionals on 1 place
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Restaurants, business centre, supermarkets, banks, fitness, créche, service providers offices in tax,legal,
marketing,…
Belgian and international
Temporary exhibition space for fairs, product launches and congresses
Out-of-the-box progam to attract 200,000 relevant professional visitors/ annum
Unique concept of combination showroom, offices, warehouse space in 1 location
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Main Business Providers
European Market City : The Construction
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Modern architecture,
Very sustainable building applying the new techniques and challenge conventions
Largest brownfield of Flanders’ development
Total gross surface of the building 200,000 sqm
4 independant buildings with in-between areas: each an individual, themed atrium tailored tot
he needs to the adjoining categories
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Main Business Providers
European Market City : Phased Construction & Timing
Phase 4:
57 000 sqm
Phase 3:
63 000 sqm
Phase 1:
32 000 sqm
BP submitted
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Phase 2:
27 000 sqm
QTR 1 2012
• Ground and foundation works, building application
QTR 2 2012
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construction phase 1, shell and finishing
QTR 3 2012
• Installation showrooms and opening phase 1
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Main Business Providers:
Recrational activities
• Beautiful and authentic setting for families,
schoolgroups, companies to enjoy the outdoor and indoor facilities.
Events
• A mix of music, hobby, cultural and sports events is tailored to everyone liking. This Provincial
Recreational Domain is high on the list of lots of event organisors for business as well as leisure
events.
Sport
• Indoor, you can dansce and practice combat and other indoor sports.
• The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it also facilitates lots
of football teams in the area.
• It also offers a wide variety of adventure sports: hang gliding, paragliding, kajakpolo and
mountainboarding,....
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Sports & Recreational activities
Recreatie
• Playground; the longest slide in Europe and a playground which
has been recently redeveloped with state of the art toys also for
children with disabilities.
• Biking and walking routes (starting point of a biking route of 228
km, throughout the Rupelstreek )
• Lots of beautiful walking and pick-nick areas in the green.
Sport
• Indoor dance and sports such as combat sports and other indoor
sports
• Outdoor
• Hockey field for Braxgata Hockey (Belgian national team)
• A number of football fields
• Adventure sports such as paragliding, hanggliding, nordic
walking, mountainboarding, wall climbing, kajakpolo,...
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Outdoor Events
Events
Mano Mundo (12 - 13 May 2012 )
• Intercultural music festival.
• 80 000 visitors
Feria Andaluza (25, 26 en 27 mei 2012)
Plants & Craftsday (28 May 2012)
• Plants- and craftsday.
Summerbike festival (1, 2 en 3 July 2012)
Tomorrowland (27, 28 en 29 July 2012)
• Biggest outdoor dance-event,
• 120 000 visitors
Belgacom Mountainbike Cup (4 August 2012)
Schorremorrie (19 August 2012 )
• Schorremorrie a 100% child-friendly activity day.
Xtreme Xperience (23 September 2012 )
• Unusual, adventurous and extreme sports!
Putteke Winter (7 & 8 December 2012 )
• Life performance in a candle-lighted park)
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Indoor Events
Conference facilities
• 5 full option conference rooms with a total capacity of 170
people
– Vergaderzaal Hoek (16 personen)
– Vergaderzaal Noeveren (12 - 14 - 12 personen)
– Auditorium Boom (115 personen)
• Catering (up to 500 people)
Extension for the future
• 1 large conference room/auditorium for 300 people
• Refurbishment of the St Anna Chapel to a multifunctional
music and theater venue
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Reference list
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Tomorrowland (ID&T)
VW Mania
TV1-dag
Tuning Fandango
Citroën Jumble
AS Adventure
Wrakduik
Hyundai
BGJG
Spirit
Gamma
AXA
Imsir
Format Plus
Vadeb
Strabag
Draeger
DHL
Produmex
Decathlon
Price Waterhouse Coopers
Allround Mania
Smart Meeting....
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Main Business Providers:
N16
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Main Business Providers: N16
Bornem
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Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients, Clayton Belgium NV, VF
Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar,
Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics
Willebroek
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Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal Belgium, Femont/Femstaal,
Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter
Belgium, Schenker
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Main Business Providers: N16
Boom:
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Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc Robotics Benelux, Starco,
Puurs
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Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International, Prayton Benelux,
Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium,
Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K
Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita
Fresh
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Hotel Features & Timing
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Spacious lobby looking out on gardens
1 meeting room
Great Room and in-room facilities
Leisure Facilities
Underground Parking facility
Back of House Facilities
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Start construction 9/2012
Soft opening 9/2013
Grand opening QTR 4 2013
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Mobiliteitsplan
Check-in/ Check-out Hotel
Overwegingen
Check-in
• Piekmomenten tussen 19.00-21.00
• Shuttle tussen hotel en ECM
• Tussen 25 en 30 voertuigen per uur
op de piekuren
Check-out
• Piekmomenten tussen 07.00 – 09.00
• Tussen 24 en 26 voertuigen per uur
op deze piekuren
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Piekmomenten liggen grotendeels
buiten deze van de locale omgeving
(Lidl 09.00-18.30; Delhaize 08.3020.00)
Georganiseerd vervoer tussen ECM
en het hotel/ Tower
Openbaar vervoer ( zie volgende
slide)
Mogelijkheid om Airport Express via
Boom te laten rijden als de
verbinding E19 / A12 af is??
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Mobiliteitsplan
De Lijn
NMBS
– Station ligt 2.88 km van het hotel
– Lijn 287 en lijn 500 (20’)
• Antwerpen – Boom
– Lijn 500 (43’), 300 meter wandelen
• Mechelen – Boom
– Lijn 500 (50’), 300 meter wandelen
• Zaventem – Boom
– Lijn 683 / 500 (1.50u)
• Brussel – Boom
– Lijn 410/461/500 (1.55u)
– Trein Brussel/ Antwerpen dan lijn 500
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• Antwerpen – Boom
– P8274 / L 2568 (43’)
• Mechelen – Boom
– P8274 en IC2016 (32’-52’)
• Zaventem – Boom
– CR3766/ IR2718/ L2589 ( +- 1.30u)
• Brussel – Boom
– IC4516 / L2568 (1u)
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Mobiliteitsplan
Vanuit beleidsplan IHG
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?? % boekingen via de website
Aanwijzingen op de website
Gedetailleerde bewegwijzering met plan – printbaar op de site
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Mobiliteitsplan
Gedetailleerde bewegwijzering met plan – printbaar op de site
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Mobiliteitsplan
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