Transcript Our Babies
Keeping WV Babies Safe and Sound
Learning Objectives
Today we will…
Identify the issues surrounding infant sleep and abusive head trauma nationally and in WV Learn how to deliver and reinforce campaign messages Explore practices to prevent infant deaths in WV
Campaign Overview
Our Babies: Safe and Sound focuses on two issues: Infant Safe Sleep Shaken Baby/Abusive Head Trauma Prevention Overall Goal:
Help prevent injury and death of WV Infants
Campaign Overview
Campaign themes:
Say YES to Safe Sleep Keep Your Cool When Baby Cries
Campaign Overview
• • • • • Target Audiences: expectant parents parents of infants under age of one other caregivers of infants under age of one general public (through the media) special emphasis regarding keeping your cool when baby cries targeted to young fathers & other adult males
Campaign Supporters
Our Babies: Safe and Sound is a project of the TEAM for WV Children, with support from: Funders: WVDHHR/Children ’ s Trust Fund/Benedum Advisory Panel of Experts Parents Media consultation WV Broadcasters Association
Campaign Advisory Panel
An advisory panel of members with experience, knowledge and interest from the child health and welfare fields was formed to help guide the campaign. Members represent state government, the faith-based community, hospitals, pediatricians, community organizations and parents.
Campaign Tools
Brochures and Posters 60 second DVDs 5 minute video on Say Yes to Safe Sleep Say Yes to Safe Sleep Pledge Card Erasable white boards TV and radio spots Resource Guide for Community Partners Say Yes to Safe Sleep Training Module – New! Website: www.safesoundbabies.com
The Importance of Saying YES to Infant Safe Sleep
Suffocation & strangulation in an adult bed or other unsafe sleeping surface is the leading cause of injury-related death for WV infants under age 1 Risk of sleeping-related infant death is 40 times higher for babies who sleep in adult beds compared to babies who sleep in their own cribs
The Importance of Saying YES to Infant Safe Sleep
Data from WV Child Fatality Review Team shows: Of 33 deaths attributed to SUIDs in 2010 Bed sharing/co-sleeping was a factor in 16 deaths Hazardous bedding was a factor in 21 deaths Leading cause of death age 1-12 months in WV
Say YES to Safe Sleep Messages
♥ AAP: Put your baby ’ s bed near where you sleep – within arm ’ s reach – to make it easier to breastfeed and bond with baby ♥ Babies should sleep alone in a crib (bassinet or portable crib) on their back at every bedtime & naptime ♥ Don ’ t place babies to sleep on adult beds, chairs, sofas, waterbeds, or cushions ♥ Babies should not sleep with anyone else
AAP Expanded Recommendations
2011 AAP Expanded Policy Statement does not recommend any specific bed sharing situations as safe Room sharing without bed sharing is recommended There is evidence that this arrangement decreases the risk of SIDS by as much as 50%
Say YES to Safe Sleep Messages
♥ Babies should sleep in a smoke-free area ♥ Babies should have only 3 layers: diaper, sleeper, light blanket – there should be no loose blankets ♥ There should be no bumper pads, stuffed animals, or toys, or loose blankets in the crib ♥ The crib should be in good condition and safe (no drop-down side cribs): www.cpsc.gov
♥ Breastfeed your baby ♥ Tell others: Say Yes to Safe Sleep
AAP Expanded Recommendations
♥ Avoid alcohol and illicit drug use during pregnancy and after birth* ♥ Consider offering a pacifier at nap time and bed time* ♥ Do not use home monitors as a strategy for reducing the risk of SIDS*
* New Level A - 2011 AAP Recommendations
The Importance of Keeping Your Cool
Prevent Shaken Baby Syndrome (SBS) & Abusive Head Trauma (AHT) Crying recognized as key trigger for SBS/AHT Shaking often occurs when a frustrated caregiver loses control with an inconsolable crying baby Key is not the crying, but caregiver ’ s response to crying
Prolonged inconsolable crying bouts occur in completely normal developing infants
The Importance of Keeping Your Cool
As many as 4,000 incidents of Shaken Baby Syndrome (SBS) reported annually Most frequently, SBS is reported for babies approximately 2 months of age Fathers responsible for half of SBS incidents; adding boyfriends & other male caregivers, males account for over two-thirds of reported cases
Keep Your Cool Messages
It is normal for babies to cry, even for long periods of time; crying is how babies talk to you If you feel like you ’ re going to lose control, have a plan in advance Step away, right away Take a deep breath & count to 10 Put baby in crib, and let her cry alone for a few minutes
Keep Your Cool Messages
Call a friend/relative for support Give your pediatrician a call Never, ever shake a baby! It can cause brain damage/death; take action if you suspect a baby has been shaken – call a medical professional or 911 IMMEDIATELY Tell others to keep their cool!
The Period of PURPLE Crying
Evidence-based skill building program www.dontshake.org
Uses a Triple Dose Strategy Dose 1: Maternity Wards Dose 2: Post-Natal Reinforcement Dose 3: Public Education & Media Campaign Tools include DVD and booklet for each parent
The Period of PURPLE Crying
P
eak of Crying
U
nexpected
R
esists Soothing
P
ain-like Face
L
ong-Lasting
E
vening Crying
The Period of PURPLE Crying
4 Pilot Sites in WV hospitals through AAP-WV CAMC Women ’ s and Children ’ s Cabell-Huntington Ruby – WVU Davis Memorial Deliver 1/3 of WV Babies each year!
New interest areas: Wheeling, Lewisburg, Point Pleasant, and Parkersburg
CLICK FOR BABIES
• • • Collaborative national effort between National Center on Shaken Baby Syndrome and 7 states, including WV Grassroots campaign invites knitters to make purple colored baby caps which will be delivered to families in November and December with PURPLE materials.
www.CLICKfor
babies.org
How Can You Help? Join the Campaign Today!
It is free and easy!
Become a community partner & carry campaign messages to your families by visiting the campaign website: www.safesoundbabies.com
View videos, download & print individual copies of materials, order bulk materials, find additional resources
Q & A
What additional information do you need?
What experiences have you had?
What ideas do you have about how campaign materials can be used?
Thank You!
TM
For More Information:
Jim McKay
State Coordinator Prevent Child Abuse WV http://www.safesoundbabies.com
Email: [email protected]
Twitter: @TEAM4WVChildren Phone: 1-866-4KIDSWV