THE UK FAST FOOD INDUSTRY
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Transcript THE UK FAST FOOD INDUSTRY
THE UK FAST
FOOD INDUSTRY
GROUP B
Why the UK?
Easily identifiable
Different cultural tastes have a large
impact on the global success of
multinational chains at national level
MAIN TRENDS
Growth in 2000 represents an increase
of 4% compared to 1999
Growth is forecasted at the same rate in
2001
Predicted steady overall growth rate
until 2005
Segments and Main Players
Sandwiches: Greggs,Thurstens, Subway
Burgers: McDonalds, Burger King
Pizza: Pizza Hut
Chicken: KFC
Fish and Chips
Indian or Chinese Takeaway
Industry Analysis
P.E.S.T Analysis
Five Forces Frame Work
P.E.S.T. Analysis
POLITICAL
Health and Safety Guidelines
Labelling of GM Foods
Animal rights campaigns
1998: BSE
P.E.S.T. Analysis
ECONOMIC
Low set up costs
Franchising facilitates set ups
Support from major suppliers
Growing market
Perceived value for money
Increasing disposable income
P.E.S.T. Analysis
SOCIAL
Busy lifestyles
Healthy Eating and Obesity
Increased Vegetarianism
Homogeneity
Social Activities
P.E.S.T. Analysis
TECHNOLOGICAL
Investment in technological innovations
Computer ordering (till system)
FIVE FORCES ANALYSIS
THREAT OF ENTRANTS
Setting Up
Product Differentiation
FIVE FORCES ANALYSIS
THREAT OF SUBSTITUTES
Convenience Shops
Mid-range restaurants
Pre-cooked food
Other social activities
Health food shops
FIVE FORCES ANALYSIS
POWER OF SUPPLIERS
Farming Industry
Worldwide market of suppliers
Alliances
FIVE FORCES ANALYSIS
POWER OF BUYERS
Consumers
Little brand loyalty
FIVE FORCES ANALYSIS
COMPETETIVE RIVALRY
New entrants likely
Price Wars
Overall demand is increasing
The Future?
Strong development in market growth
Nutritional products come in strongly
Other niche foods – “smaller world”