Transcript Autosar, Other API? - JRC

Auto Embedded Software: EU Competitiveness
Applied Market Intelligence
• EU is currently in strong position
• Future holds increased risks
European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS
EU Software Competitiveness Overview
EU Strength
EU Good/OK
Unknown
QNX & MS
Genivi,
Autosar,
Other API
MS Auto
QNX
Genivi
Infotainment
Systems
Safety &
Driver Assist
Autosar
API
Autosar,
Other API?
Infotainment
Systems
ADAS &
Driver Assist
Powertrain:
Electric
Powertrain:
Combustion
Autosar
API
Powertrain:
Combustion
Chassis &
Body
Autosar
API
Chassis &
Body
2010
iSuppli Corporation – 2
V2V & V2I
Software
MS & QNX
Genivi?
Genivi,
Autosar,
Other API
Autosar
Integrated
ADAS SW
Autosar,
Other API
Powertrain:
Electric
Autosar
Powertrain:
Combustion
Autosar
Chassis &
Body
2015
Autonomous
Driving SW
2020
Copyright  2000-2009 iSuppli Corporation. All Worldwide Rights Reserved. Confidential – Patents Pending
EU Embedded Software Competitiveness
Category
Key Information
Other Information
Software
Standards
Activities
EU AUTOSAR
leadership
GENIVI: USA & EU leadership
EU can make GENIVI a standard
GENIVI outside infotainment?
AUTOSAR
Operating
System
Software
EU
has led OSEK software
EU has led AUTOSAR specs
AUTOSAR OS product: leader
Infotainment OS: EU not leader
OSEK
Driver SW
EU
leads AUTOSAR driver SW
Leadership not needed
Driver
Software
Tools
AUTOSAR
USA tool
iSuppli Corporation – 3
tools: EU leadership
Other tools: Strong EU firms
Tools being integrated
updates are planned
Led by Intel and BMW
EU luxury OEMs play key role
ADAS, V2X and other apps
importance to fade: 2015
AUTOSAR OS updates planned
AUTOSAR OS  commodity
QNX and Microsoft are leaders
SW commodity by 2015
Product from many suppliers
firms are entering
Strong USA PC-related tool firms
EU & USA are main competitors
Copyright  2000-2009 iSuppli Corporation. All Worldwide Rights Reserved. Confidential – Patents Pending
EU Application Software Competitiveness
Category
Key Information
Comments
Core Auto
Applications
Powertrain:
EU leadership
Chassis: EU leadership
Others: Mostly EU leadership
EU
Infotainment
Auto Apps
Stores
EU
App
Wide
open competition
Potential software upheaval
Much
ADAS
Software
EU: ADAS
& sensor expertise
Software & sensor systems
Leverage
V2X
Software
V2X
is software intensive
Layered software architecture
Some from PC & CE software
EU/USA/Jp lead standards
V2X deployment lead needed
EU
Autonomous
Driving SW
Mature
Emerging
iSuppli Corporation – 4
need to improve
V2X application
Who will lead these apps?
need to lead EV SW
Standards may erode lead
Commoditization is a threat
stores create more risk
uncertainty
EU need to invest & innovate
into SW leadership
AUTOSAR or GENIVI platforms?
need to lead in V2X software
CVIS is defining architecture
EU need to invest more
Coordination with USA & Japan
Regulation would be leadership
post-2020
EU need to invest in this field
Copyright  2000-2009 iSuppli Corporation. All Worldwide Rights Reserved. Confidential – Patents Pending
Software Commoditization Counter: SW Renewal
Software Value
Application
New Apps
More Apps
New Apps
New Apps
More Apps
Application
Better Apps
Application
Better Apps
Application
OS
Better OS
OS Version 2
SW Driver
Enhanced OS
Better OS
OS Version 3
New Driver
SW Driver
More Drivers
New Driver
SW Driver
2010
iSuppli Corporation – 5
2015
2020
Copyright  2000-2009 iSuppli Corporation. All Worldwide Rights Reserved. Confidential – Patents Pending
EU Software Competitiveness Summary



EU is in a strong competitive position
 AUTOSAR standard is providing core auto software lead
 AUTOSAR can be a guideline for future great achievements
EU software position has increased future risk
 Standards create software commoditization eventually
 EU needs to secure EV software leadership
 Second to USA in infotainment software
 Faster auto and software development cycle
 Apps store software trend creates more risk for EU
Software innovation is required, which depends on
investment: education, R&D & business climate
Can EU retain auto software leadership with paradigm shifts in
technology, business models, applications and innovation?
What are the keys to retain EU software leadership?
iSuppli Corporation – 6
Copyright  2000-2009 iSuppli Corporation. All Worldwide Rights Reserved. Confidential – Patents Pending