Transcript First Bus Advertisement Options*

First Bus Advertisement Options
Company Profile
• This company is a Private Limited Company.
• Registration of First Bus is under Companies’
Ordinance 1984.
• The Managing Director of the company is Mr.
Nooruddin Ahmad.
• Office Address:
– Terminal 1 Lahore Railway Station
– Terminal 2 Green Town Maderay Millat Road
Lahore
– Old Auriga Complex Flat#4 2nd Floor Gulberg, Lahore.
First Bus is one of the largest operating metro
services in Lahore. With 77 buses running on the
following 4 routes:
ROUTES
B-12
Youhanabad to Railway Station
B-26
Chungi Amar Sidhu to Salamat
Pura
B-14
Green Town to R.A Bazar
B-12 A
R.A Bazar toYaadgaar
The details of the 126 buses are given as follows:
Qty.
Details
Ankai
25
Air Conditioned
Zhong Tong
1
Air Conditioned
Zhong Tong
20
Non Air Conditioned
Hino (new)
10
Non Air Conditioned
Hino (refurbished)
21
Non Air Conditioned
Each bus makes approximately 6 trips per route per
day which is around 200 kilometers per day. The daily
schedule commences from 6 am and terminates at
12pm. During this time slot we presently have around
30,000 passengers daily.
ANKAI
ZHONGTONG
BRANDING OPTIONS
• EXTERIOR  street liner, mega rear, full wrap
• INTERIOR headline, passenger panels, roof
panels
• GRIPS
• AUDIO
SAMPLES
GRIPS
WHY GO FOR BUS BRANDING?
• A mobile medium that offers wider coverage
than any other outdoor media.
• Moving Billboard captures attention and
creates greater impact.
• Bus branding is big, omnipresent and
communicate tirelessly, carrying brand
messages direct to the street and constantly
seeking out new audiences.
• The price is relatively cheaper.
EXTERNAL
Dimensions
Height
Length
Sides (right)
8’7’’ft
35’7’’ft
Sides(left)
8’7’’ft
35’7’’ft
Rear
8’7’’ft
8’’ft
Total Brandable Area = 691 Sq. ft
ADVERTISEMENT CHARGES
Complete bus
wrap*
2 months
3 months
6 months
yearly
Air Conditioned 50,000
Bus
(ANKAI/ZHONG
TONG)
100,000
130,000
250,000
400,000
Non Air
Conditioned
Bus (Hino)
20,000
40,000
60,000
100,000
200,000
Non Air
Conditioned
Bus
(ZHONGTONG)
30,000
60,000
80,000
150,000
250,000
1 month
2 months
3 months
6 months
yearly
150/grip
250/grip
350/grip
550/grip
1000/grip
Grips
1 month
*also depends on routes
** Minimum of 30 Grips have to be purchased.
Route Details
Routes
Route Alignment
Km
B-12
Railway Station to Youhanna Abad Via Railway Hospital, Garhi Shahoo,
Dharampura, Saddar Chowk, CMH Mor, Rahat Bakers, R.A. Bazar, Walton
Road, Qainchi, General Hospital, Chungi Amar siddhu, Youhanna Abad.
R.A Bazar to Yaad Gaar Via PAF, Old Air Port, Medical, CMH, Sadar,
Dharampura, Garhi Shahu, Railway Station, Lorri Adda, Yaad Gaar.
R.A. Bazar to Baggrian/Green Town via Defence Mor, Walton Road, Qainchi,
Model Town Courts, Kot Lakhpat Station, Peco Mor, Pindi Stop, Hamdard
Chowk, Green Town/Baggrian.
Chungi Wahga to Chungi Amar Sidhu via General Hospital, Ghazi Road,
Quanchi, Walton Road, Defence Mor, R.A Bazar, Sarfraz Rafiqui Raod,
Saddar Chowk, Mughalpura, Shalimar Hospital, Shalimar Chowk, Sukh
Nehar, Daroghewala, Salamatpura, Chungi G.T. Road.
24.3
B-12A
B-14
B-26
15.4
17.9
24.2