Transcript Introduction to SWOT Analysis - Siddaganga Institute of Technology

Introduction to SWOT
Analysis
Presentation by
Prof. M Ajoy Kumar &
Mr. Manu T U
What is SWOT?
• It is a planning tool used to identify
Strengths, Weaknesses, Opportunities
and Threats involved in a business. It is
used as part of Strategic Planning
Process
Strategic Planning
Strategic Planning helps an organisation
to answer some basic and critical
questions like:
a) Where we stand?
b) What is our goal?
c) How to reach the desired goal?
d) How to evaluate performance?
The Environment
The actions of an organisation /institution
are influenced simultaneously by two
factors:
a) Internal Environment: People, systems,
infrastructure, capabilities, culture
etc.
b) External Environment: Political, legal,
social, economical, technological etc.
Internal Environment
Analysis of Internal Environment leads to
identification of:
a) Strengths: Positive aspects which are
within the control of the institution.
b) Weaknesses: Constraining factors that
hinder the institution’s ability to
achieve its desired goals.
Strengths & Weaknesses
Contributing Factors:
• People (Teachers/Staff/Students)
• Programmes (UG/PG/Doctoral)
• Properties (Assets/Infrastructure/Lab)
• Processes (Teaching/Research)
Strengths
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Highly competent faculty with Ph.D.
Modern laboratories & equipments
Unique programmes offered
Value adding additional programmes
Reputation & brand image
Examination & Evaluation Process
Research projects/Consultancy
Industry interactions
Weaknesses
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Lack of competent/qualified staff
Inadequate facilities/labs
Outdated syllabus/courses
Lack of industry orientation
Weak employability of students
Lack of research activities
Internal Funding difficulties for
projects
External Environment
Analysis of External Environment leads to
identification of:
a) Opportunities: Attractive factors that
help an institution to develop & improve
b) Threats: Factors beyond the control of
an institution that potentially damage
the present existence and future
development
Opportunities & Threats
Contributing Factors:
• Technological
• Economic
• Legal/Regulatory
• Social
• Demographic
• Political
Opportunities
• Growing demand for various courses
• Growing demand for Technically
qualified people
• New Technology Developments
• Research opportunities in specialised
and niche areas
• Collaborations with industry
• Collaborations with institutes of higher
learning (national & international)
Threats
• Competition from new entrants at local,
national & international level
• Decreasing scope for some programmes
• Change in Technology
• Declining availability of qualified faculty
• Decline in the overall quality of student
intake
• Tight regulatory measures
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Why SWOT?
Strengths – How to leverage?
Weaknesses – How to overcome?
Opportunities – How to exploit?
Threats – How to defend?
SWOT provides clarity on where we
stand & in which direction we should
move
SWOT leads to development of shortterm & long-term objectives.
In the Absence
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Hidden strengths not utilised
Weaknesses not identified & taken care
Opportunities missed
Unprepared to face threats
While doing SWOT
• Strengths – Modest & Clearly
identifiable
• Weaknesses – Exhaustive
• Opportunities – Realistic & Identifiable
• Threats – Clearly identifiable
KRAs
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Enhancing quality of PG Programmes
Starting new PG Programmes
Strengthening Doctoral Programme
Strengthening R & D activities
Enhancing consultancy projects
Industry Institute Interactions
Collaboration with other institutes of
higher learning (national & foreign)
• Centre of Excellence in a chosen area
After SWOT
• Link strengths to action plan to create
sustainable competitive advantage
• Propose specific action plan to overcome
weaknesses
• Develop action plan to take advantage of
opportunities
• Develop action plan to defend the
threats
How to proceed?
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Select a coordinator
Create a SWOT Team
Brainstorm (all stakeholders)
Record all suggestions
Consolidate ideas
Clarify ideas & prioritise
Summarise into a SWOT Document
• Questionnaire circulated
Practical Aspects
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Confusing factors
Overlapping areas
Identity Crisis
Central Vs. Departmental Aspects
Thank You