RFID

Transcript RFID

IDTechEx RFID Chris Poulton [email protected]

IDTechEx www.idtechex.com

Consulting – Publications – Conferences

IDTechEx IDTechEx is an independent strategic analyst on RFID smart labels, printed electronics and smart packaging . Our core services provide: Consultancy

Clients include: Shell Oil Hewlett Packard Rexam Whirlpool Europe Guinness UDV Thin Film Electronics PolyTechnos Schiphol Airport…

Publications/ Research

• Independent market and technology research reports covering RFID, printed electronics & smart packaging topics

Conferences and Exhibitions

Global Conferences : USA, Europe and Asia RFID Smart Labels Active RFID Printed Electronics • Smart Labels Analyst journal, Printed Electronics Review and the world’s largest RFID case study knowledgebase

Consulting – Publications – Conferences

IDTechEx

Agenda

What is RFID?

Why do we need it?

Compelling Applications The Future NFC Consulting – Publications – Conferences

IDTechEx RFID System Basics

Tag

Chip connected to an antenna May be powered Air interface Communications protocol Which RFID frequency?

Reader sends signal and “reads” response

Back end infrastructure Real time connection to network?

Consulting – Publications – Conferences

We are already using RFID

• Transport – Oyster, ITSO etc • Door entry • Car blippers • Passports • Citizencards • High end mobile phones

Consulting – Publications – Conferences IDTechEx

IDTechEx Example tag: Diagnostics

KSW Microtec RFID tag with paper battery and temperature sensing. 13.56 MHz, range one meter $5+ Monitors blood samples, foods etc. Safety of drugs/consumables indicated

Consulting – Publications – Conferences

RFID Multiple choices of parameter Frequency 3 Hz to 30 GHz Order number 1 to 1 billion Range 40 microns to 4km Tag size 0.1 to 10M cubic mm Tag price 0.1

¢ to $1,000 Project cost $0.6k to $6bn Consulting – Publications – Conferences IDTechEx

RFID is used for very different purposes IDTechEx

• Healthcare – anti-counterfeiting, locating people and assets • Military – efficient logistics, battlefield intelligence • Retail – increased sales, reduced costs • Financial and transportation – faster, more secure transactions • Animals – accurate, fast, disease response, locating lost pets • Library – find lost books, automate procedures, anti-theft

Consulting – Publications – Conferences

Benefits of RFID vs alternatives (e.g. barcodes, magnetic stripe)

• • • • • • • • • •

No line of sight needed Greater reliability, speed and accuracy Tougher for criminals to crack More tolerant of obstructions and orientation Works under environmental extremes Some types gather data during use Covert, cosmetic Full track and traceability – from cradle to grave Reader has no moving parts Tags and reader have very long life Consulting – Publications – Conferences IDTechEx

IDTechEx Some compelling RFID applications

• • • • • • •

Logistics Security Safety Traceability / product recall Anti-counterfeiting Proof of ownership Product handshaking

• • • • • •

Carrying information around Transactions Positioning / locating Toys Brand enhancement Diagnostics Consulting – Publications – Conferences

Copiers, Clothing and Livestock IDTechEx RFID tagged Xerox copier cases auto-monitored Europe 250,000 per year Goldwin Sportswear Italy 500,000 per year Consulting – Publications – Conferences Livestock millions per year

Laboratory Test Tubes IDTechEx

13.56 MHz “coil on chip” RFID tag from Hitachi on test tube and a smart shelf for the simultaneous interrogation of large numbers of test tubes.

Consulting – Publications – Conferences

IDTechEx RFID and Merchandising

• Nokia mobile phones:

New mobile phone NFC technology is enabling users to pay at vending machines, sing karaoke, collect information from posters etc.

Consulting – Publications – Conferences

IDTechEx Smart Shelves

A smart shelf system for DVDs in a Tesco supermarket in the UK that has increased sales by 4% due to reducing stockouts

Consulting – Publications – Conferences

Tesco – Smart shelves for DVDs at goods inwards store in the supermarket IDTechEx Consulting – Publications – Conferences

Gas Cylinders and Beer Kegs – about 10 million tagged so far IDTechEx Consulting – Publications – Conferences

Tyre Tread Monitoring

• Reporting requirement following Ford – Firestone fiasco • Only feasible with RFID in tyres • Pressure sensing typically added • UHF

Consulting – Publications – Conferences IDTechEx

Road tolling Reader deployment – open flow traffic at LAX airport IDTechEx Consulting – Publications – Conferences

Item Level Tagging … happening faster than most think IDTechEx

Pfizer, Purdue Pharma, GlaxoSmithKline item level tagging NOW Marks & Spencer apparel NOW – 350M yearly from 2008 DVDs in Tesco, books at manufacture, car tyres trials, DHL and FedEx postal packages invitations to tender………..

RFID Market 2006 by Tag Volume Sold

Pallet/case Item 0.5 billion 0.2 billion Other

Total

0.7 billion

1.4 billion Total Value $1.22 billion Research from “RFID Forecasts, Opportunities & Players 2006 2016” IDTechEx www.idtechex.com

Consulting – Publications – Conferences

RFID Knowledgebase – Applications 450 400 350 300 250 200 150 100 50 0 IDTechEx Consulting – Publications – Conferences

Most RFID is now packaged in labels not cards but cards remain the big spend 350 300 250 200 150 100 50 0 IDTechEx Consulting – Publications – Conferences

IDTechEx RFID Potential market sizes Global Potential (Billion/Year) RFID Leadership Library Museums, art galleries Laundry Animals 0.1

0.1

1 Singapore Europe Europe Thailand, S America, US, Eur.

Tires 1 Europe Tickets 1 Japan, Europe Cards 2 Military items 2 Air baggage Air freight 2 2 China US Blood 2 Europe/US Test tubes 2 Europe/US Archiving paperwork 2 US US, China US Drugs 30 US Pallets, cases Books 40 50 US, Europe Japan Postal Retail items 650 10,000 Europe Europe/Japan/US ITEM LEVEL IN RED Consulting – Publications – Conferences

IDTechEx RFID Applications and Tag Costs High Volume Low Price Low Volume High Price $100 Military, medical, emergency services, tracking stolen vehicles $1 Secure access, containers, pallets, car immobilisers, libraries, reusable transport cards 50 cents Laundry, air baggage, archiving of folders and oil cores, cattle, designer goods 10 cents Disposable smart tickets, smart cards, lumber, cartons, expensive retail products 1 cent or less Postage stamps, all barcodes, The Product Internet, archiving sheets of paper Consulting – Publications – Conferences

IDTechEx forecast for RFID tags 2006-2016 IDTechEx 700 600 500 400 300 200 100

Item Pallet/case Other

0 2006 2007 2008 2009 Consulting – Publications – Conferences 2010 2011 2012 2013 2014 2015 2016

IDTechEx Novelties For the Curious

• Typical drivers for RFID are cost savings through replacing an old technology • However 20% of applications replace nothing – car blippers – talking drugs – toys etc • NFC consortium (Philips, Sony, Nokia, Samsung and HP) set up to market new consumer applications we didn’t know we needed

Consulting – Publications – Conferences

IDTechEx NFC

• NFC Consortium set up by Philips and Sony • 13.56 MHz • Philips MiFare and Sony FeliCa compatible • ISO compliance?

• Can be powered • Applications – Allows mobile phone to securely download value and emulate MiFare card – Allows mobile phone to read MiFare tags – Intended to provide wireless data port to many consumer electronic devices – Bluetooth competitor • Interest from mobile operators and banks

Consulting – Publications – Conferences

IDTechEx

For further information read:

RFID Forecasts, Players, Opportunities 2006-2016 RFID in Action Item Level RFID 2006-2016 Real Time Location Systems 2006-2016 The RFID Knowledgebase Over 2000 case studies listed and growing every month. Covering more than 2200 companies, 81 countries Learn from the successes and failures of others

www.idtechex.com Tel: + 44 (0) 1223 813703 Consulting – Publications – Conferences