Examining Ads and Reviewing Appeals: Apple Advertisements

Block 6: White Board

Jon Ozzy Alan Mario Miya Mandi Demetrius

Block 7 seating Chart

White Board Joseph Cameron Alvaro Aziel Kylee Richard Dante Troy Shenida Ramon James

SMART (Participation) Grade (5 min) Each day YOU will decide the grade you deserve.* Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely

What do you deserve today?

*One point for each core-value (5 points possible each day). I reserve the right to change these grades.

Do Now (5 min)

What is an

advertising

appeal?

It is an

advertising request.

Examining Ads and Reviewing Appeals: Apple Ads Activity 1.17



Agenda 1. Do Now (5 min) 2. Objectives (1 min) 3. How do advertisers try to influence you? (5 min) 4. Preview Advertisements (5 min) 5. Analyze advertisements in groups (20) 6. Types of Advertising Appeals (15 min) 7. Closing (1 min) 8. Exit Slip (5 min) 9. Participation Grades (3 min)

Objectives (2 min) Content (The knowledge you’ll master today) SWBAT: 1. Analyze the appeals in advertisements 2. Define common advertising appeals Language (How you will master the knowledge) By: 1.

2.

Discussing the advertisements in class and filling out a worksheet Taking notes on SpringBoard

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1977

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1983

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the

1984

advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1997

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1998

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1998

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

1999

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

2001

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Preview Advertisements (5 min) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Analyze advertisements in groups (20) Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

Choose one of the ads and please fill out the worksheet!

Types of Advertising Appeals (Requests) (15 min) Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard

p. 71

Types of Advertising Appeals (Requests) (15 min) Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard

p. 71

Closing (1 min)  Did you master the following objectives?

Content (The knowledge you’ll master today) SWBAT: 1. Analyze the appeals in advertisements 2. Define common advertising appeals Language (How you will master the knowledge) By: 1.

2.

Discussing the advertisements in class and filling out a worksheet Taking notes on SpringBoard

Exit Slip (5 min)

What is a bandwagon appeal?

SMART (Participation) Grade (5 min) Each day YOU will decide the grade you deserve.* Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely

What do you deserve today?

*One point for each core-value (5 points possible each day). I reserve the right to change these grades.