Transcript Development of Corporate Culture and Technology

Chapter 7
DEVELOPMENT OF
CORPORATE CULTURE &
TECHNOLOGY
Kathryn Hashimoto
East Carolina University
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Introduction
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Gambling spirit is said to be inherent in the
culture:
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Technology, culture, and gambler developed
together to improve life
Four trends that influenced the development of
gaming and casinos:
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“Outlaw” to respectable
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Low-tech to high-tech
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Focus on individual to a focus on masses

Individual owners to team management
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
Trends
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From Outlaw to Being Respectable
Gambling was associated with shysters, conmen, and
criminals.
Mob money used to build first Las Vegas casino.
In 1960, Howard Hughes bought and began to run
casinos like traditional big business.
Computerized systems improved efficiency and
minimized discrepancies in transactions.
Satellites allow multiple collecting sites for data, allowing
an extra level of security.
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

From Low-Tech to High-Tech Culture
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Materials
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Easiest accessible materials: dice and cards
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Tables became fancier; specialized layouts
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Table games have become high-tech
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Chip has a radio frequency identification device
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Internet gaming is the newest high-tech option
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

Machines
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1875 – pull-handle machines set reels spinning
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1930s – first electric jackpot bell machine
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1970s – video poker
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1980s – stepper slot allows greater versatility
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Technology prints tickets with player’s credits
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Slot data system gathers machine information
every minute of the day for analysis
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.
•
Surveillance
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Man with a shotgun sits on the 2nd floor balcony.
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Walkway became intricate grid above entire floor.
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Hi-tech cameras focus so well that surveillance can see
serial numbers of quarters on table below.
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Facial recognition programs identify a person.
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Software integrates with security environment.
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Radio frequency identification tags (RFIDs) allow items
to be tracked.
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

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
Focus on Individual to Focus on
Masses
Men were gamblers; “nice girls” were not.
Slots thought as perfect entertainment for women; the
original “low rollers.”
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Casinos realize low rollers contribute to profits.
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Atlantic City bus programs attract low rollers.
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Electronic databases allow for effective marketing to
attract “bulk of Middle America.”
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

Individual Owners to Team
Management
Corporate culture – described as the personality of an
organization.
Corporate cultures are important – set boundaries for
behavior by managers and employees.
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Individual Owners
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Management rested on one man’s whim
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Fear of management kept employees honest
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Promotion came to employees who were loyal
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

Shift to Team Management & Corporate
Culture
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In the 60s & 70s, a shift in management styles
Some say Howard Hughes began the shift
Superstitions replaced by facts
Teams of employees replaced individual owner
Corporations started new trend in management
Divided casino into two parts:
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Casino side: the daily grind of securing &
tracking money
Administration side: marketing, accounting, human
resources
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

The Two Cultures Collide
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Changing times reinforced new corporate culture.
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Not just the ownership change that altered
traditional corporate culture.
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With new gaming venues, competition for employees became
intense.
Anyone with any qualifications or experience quickly climbed
the corporate ladder.
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.

Computer Management
Tools Became Important
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Gaming management systems united the
departments.
One system used for slot management, patron
management, table game systems, cage, and
credit systems; integrates all information into one
database.
Hashimoto: Casino Management: A
Strategic Approach
© 2008 Pearson Education, Upper Saddle River, NJ 07458.
All Rights Reserved.