“European Asian integration in sustainable tourism management”

Project co-financed by the European Commission

Tourism in Nepal

" Nepal for Many Reasons In all the Seasons " www.welcomenepal.com

Youngest Federal Democratic Republic

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www.welcomenepal.com

Mt. Everest, 8848 m

• Elevation: From 60m to the highest point in the earth, The Mt. Everest ( 8848m) in a mere distance of 200km • 8 of 14 highest peaks on the earth • Ultimate destination for mountaineering expeditions

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Nepal Tourism Board/ NTO

Public Private Community www.welcomenepal.com

Our Goals and Mission

Vision:

NTB will be the leading NTO championing the most innovative practices of destination development and marketing.

Mission:

To make Nepal the number one mountain tourism destination in the world

Tourism as a tool for sustained economic growth for development and poverty alleviation www.welcomenepal.com

Goals of Nepalese Tourism

• • • • • Create Destination Demand Catalyst to bring Nepalese travel trade, Int’l travel trade and consumers together Establish backward and forward linkages Promote a Perfect Product-Market Matrix Work towards achieving higher spends, longer stays and year round arrivals.

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Tourism in Nepalese Economy

• • • • • • • Tourism contributes around 3% of GDP.

526,705 tourists in 2007 374,661 in 2008 (by air only) – increase of 4.1% Travel & tourism in Nepal in 2006 generated USD 162.8 million Create approx 500,000 jobs Contribution is expected to rise to 6% by 2010 22 international airlines

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Tourists Arrival from Europe

• 2005- 106,309 (total 375,398) • 2006- 107,891 (383,926) • 2007- 157,264 (526,705) • 2008- (374,661 by air only, 4.1% growth)

The demand has ever been growing www.welcomenepal.com

www.welcomenepal.com

Nature

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Culture

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Adventure

Nepal

A living museum with intact Culture and Tradition set in Natural landscape to offer the Experience of a lifetime.

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• • • • • • • • Birth place of Lord Buddha Land of Living Goddess Tilicho lake at the highest altitude of 4919 mts Hotel Everest View at the highest altitude (3870m) Kaligandaki the deepest gorge (6967 m) The Gurkhas, the brave warriors Dolpo: Settlement found at one of the highest altitude - (5000m) World class rivers for rafting and kayaking

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www.welcomenepal.com

Lord Buddha

Adventure

Mountaineering, Trekking, Rafting, Kayaking, Sports, Golf, Ultra light aircraft, Paragliding, Jungle Safari, Bungee Jumping, Canyoning, Mountain biking, Special interest tours

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OTHERS

Spiritual, Pilgrimage, Sports, Spa & wellness, Health & meditation, MICE, Agro tourism, Sustainable Tourism, Community Tourism, Village Tourism, Eco- Tourism, Entertainment & Leisure Tourism

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BRAND NEPAL SEGMENTS

Weekend Breaks, Amazing Adventures, Experience of a Lifetime

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Wild Life and Jungle Safari 18% of Total Area is Protected.

• • • • • Mammals:4% of world Birds: 8% 0f world Flowering plants:2.4% of world Butterflies:500+ species Orchids: 319 species

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Adventure

Climbing High Peak 8 peaks with 8,000+m high peak Total of 1300 peaks and 319 under 6,500 are permitted to climb

Climbing

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Trekking and Hiking

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Trekking and Hiking

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Trekking and Hiking

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Jungle Safari

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Jungle Safari

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Jungle Safari

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As many Festivals as days in a year!

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92 Ethnic groups 101 spoken languages

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Rafting & Kayaking

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Other Adventures

Main Products in 2009

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Where we want to be by 2012?

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www.welcomenepal.com

New Initiatives:

• Responsible Tourism • Eco Tourism • Community based Tourism

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Swyambhunath

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Pokhara

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www.welcomenepal.com

www.welcomenepal.com

www.welcomenepal.com

www.welcomenepal.com

www.welcomenepal.com

“European Asian integration in sustainable tourism management”

Project co-financed by the European Commission

Thank you !

www.

welcomenepal .com

www.welcomenepal.com