Creating an Entrepreneurial Culture/Community
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Transcript Creating an Entrepreneurial Culture/Community
Creating an Entrepreneurial
Culture/Community
Dr. Deborah M. Markley
Co-Director
RUPRI Center for Rural
Entrepreneurship
7th Annual National
Value-Added Ag Conference
Indianapolis, Indiana
June 16-17, 2005
Unique Challenges to Rural
Entrepreneurship
Culture often does not support entrepreneurship
Entrepreneurs are isolated from peers and mentors
– networking difficult
Entrepreneurs fly below the radar screen of local
economic development officials
Rural communities “waiting to be saved” –
dependency alive and well
Need to take a portfolio approach to investing in
entrepreneurship - challenging
Why create an entrepreneurial
culture/community?
Entrepreneurs thrive in a supportive
environment
In a supportive culture, leaders accept losses
that WILL occur but continue support for
entrepreneurship anyway
Outcomes from entrepreneurship occur over
the long term – need a culture of
entrepreneurship to stay in the game for the
long haul
How to create an entrepreneurial
culture/community
Leadership
Youth engagement
Celebrate Success
Learning from others
Leadership
Broad based: immigrants, women, new
arrivals, young people
Involve entrepreneurs: “by and for
entrepreneurs”, engage them where they are
Engage community in strategy development:
seek input; share results
Policy change: entrepreneur-friendly policies
send a message (e.g., zoning for homebased businesses)
Example: Georgia’s Entrepreneur
Friendly Communities
Statewide, community-based Entrepreneur
Network (ENet): GA Tech in partnership with
state ED
Community process to establish
entrepreneur support program: review visit to
determine E Readiness; strongly focused on
assets
Learning network of E Friendly communities
Example: Home Town
Competitiveness
Leaders are made, not born
Ord Nebraska: Leadership Quest program
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Formal, skill building program: 20-25 people
annually (including youth)
Meet monthly for 9 months
More people running for office, working on
community projects, serving on boards
Recognized by Nebraska as top rural
development strategy in 2003
Youth Engagement
View youth as change agents
Leadership (as in HTC)
Entrepreneurship education in schools, after
school programs
Need to move from “teacher driven” to
institutionalized approach
–
Consortium for Entrepreneurship Education
national standards
Examples: Curriculum and WV
Dreamquest
Rural Entrepreneurship through Action
Learning (REAL): curriculum for K-16;
experiential learning
(www.realenterprises.org)
Mini-Society: 8-12 year olds; experiential
(www.minisociety.org)
WV Dreamquest: high school business plan
competition (www.wvdreamquest.com)
–
1st year, over 150 students participated
Celebrate Success
Celebrate to reinforce cultural change (news
stories about entrepreneurship)
Celebrate to maintain and build momentum
(highlight successful entrepreneurs, E of the
year)
Celebrate to influence policy makers (joint
ribbon cuttings)
Encourage innovation (business plan
competitions, youth entrepreneurship
awards)
Example: Fairfield Iowa’s
Entrepreneurs’ Association
FEA created in 1989 – by and for
entrepreneurs (mentoring, networking,
seminars, “boot camp for entrepreneurs”)
Celebrate E of the year, E Hall of Fame, new
start ups
Over 20 years: created 2,000 jobs; tripled per
capita income; rank in top 5 in per capita
charitable giving; “Silicorn Valley;”
headquarters location for 50 companies
Where do you begin?
Important to get started – don’t need
elaborate strategy to write a story or feature
entrepreneurs at a chamber dinner
There are tools and resources available –
coming soon! E2 Energizing Entrepreneurs:
Charting a Course for Rural Communities
Visit our website – www.ruraleship.org
Right now…
Start by networking
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Find one person in this room who you DO NOT
KNOW
Introduce yourself and ask what is happening in
his/her hometown to encourage entrepreneurship
or to build an entrepreneurial community
Share what you are doing in your community
Exchange business cards, follow up!
For More Information
Deb Markley
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Don Macke
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[email protected]
Brian Dabson
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[email protected]
[email protected]
www.ruraleship.org