Transcript Part 1 - Sport and Recreation South Africa

SECTION 1
INTRODUCTION
SA SPORT AWARDS 2013 BRIEFING
17 APRIL 2013
OVERVIEW
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The South African Sports Awards 2012 was successfully held on 4
November 2012 at Sandton ICC and attended by about 1500
guests with also a public viewing area at Nelson Mandela Square.
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The SA Awards once more lived up to reputation as a prestigious
and most supreme reward & recognition sport for our sports teams,
players and administrators.
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The program succeeded to meet its objectives of celebrating
excellence in and off the field of play as well as contributing
towards social cohesion and nation building!
SA SPORT AWARDS 2012 AT A GLANCE
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At a glance the SA Sport Awards were characterized by a number of activities under
the theme, ‘Our Nation’s Pride’ and pay-off line, ‘Celebrating Sport Excellence’
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The Awards will remain enshrined in the hearts of many South Africans who
followed this program through the various media and social platforms!
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3 September 2012:
4 October 2012:
30 October 2012:
2 November 2012:
4 November 2012:
5 December 2012
Launch of the SA Sport Awards 2012
Announcement of Nominees 2012
Sport Awards Outreach- Dieslploot
Andrew Mlangeni Golf Challenge and Dinner
SA Sport Awards Dinner
Sport Awards Prize-giving
SA SPORT AWARDS 2012 AT A GLANCE- Highlights!
SA SPORT AWARDS 2012 AT A GLANCE- Highlights!
SECTION 2
CORPORATE ASPECTS
OBJECTIVES
The SA Sport Awards, seeks to recognise the contribution of sport
towards social cohesion and unity, and celebrate courage in the
field of sport as well as excellence in performance.
The program is underpinned by the following fundamental tenets:
a)
Celebrate sport excellence.
b)
Reward sport achievement.
c)
Stimulate interest in sports, unearth talent and promote development.
d)
Recognise luminaries in sport in and off the field of play.
BRAND POSITIONING
The graph below depicts a typical lifecycle of any brand, clearly depicting the five critical milestones and
trying to locate where we believe the SA Sport Awards brand is in the five milestone, which are: (1) Brand
development, (2) Brand Introduction, (3) Brand Growth, (4) Brand Maturity, (5) Brand decline
Brand Lifecycle of the SA Sports Awards
High
Global
Brand
Corporate
Brand
Brand
Power
Experience
Brand
Trademark
Product
Brand
Ingredients Brand
Marketing Investment
Brand Awareness
Category
Brand
Personality Brand
Service Brand
Low
1.Product
Development
2. Introduction
3. Growth
Brand Evolution
4. Maturity
5. Decline
Time
BRAND POSITIONING
Brand Lifecycle of the SA Sports Awards
Currently the SA Sport Awards brand has gone way beyond the BRAND INTRODUCTION
and BRAND DEVELOPMENT phase!
It is currently in the BRAND GROWTH phase with current preoccupation being to grow the
SA Sport Awards beyond just another government program to become a sport people’s
asset!
In 2012 the Minister reemphasized that the Awards Brand be anchored firmly among the
multitudes of South Africa’s prominent Sport Personalities (athletes, administrators &
reporters) and not necessarily as a government program.
These elements were brought in much more profoundly into the look and feel of the Awards
in order to promote collective ownership of the SA Sport Awards brand by ordinary athletes
and sport personalities.
CONCEPT – PATRIOT FACES
SA SPORT AWARDS COLLATERALS
SA SPORT AWARDS COLLATERALS
In 2012 a new trophy was
introduced for the Steve Tshwete
Lifetime Achiever. Just like the
Protea Trophy, it has the glassy
protea flower on top but with it,
the protea is covered by a globe
to depict the entire world
SECTION 3
STRUCTURAL ASPECTS
SRSA SPORT AWARDS TASK TEAM
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The SRSA Sport Awards Task Team was constituted by officials listed
below, however, from time to time, the Team also sourced the expertise
and services of other colleagues within the Department :
Mr Tsholofelo Lejaka
Chief Director: Corporate Services
Mr Makoto Matlala
Chief Financial Officer
Ms Onke Mjo
Chief Director: Mass Participation
Mr Paena Galane
Director: Media Liaison
Ms Kagisho Winkel
Intern: Communications
Ms Nthangeni Tshivhase
Assistant Director: Auxiliary Services
PROJECT STEERING COMMITTEE
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The Steering Committee constituted of representatives from all
strategic partners, i.e SRSA, SASCOC, SABC & Events Manager.
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The Committee adopted a schedule of weekly meetings for
planning and coordination purposes.
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The various task teams of the Steering Committee were constituted
i.e. (1) Guest List, RSVP and Protocol (2) Production and
Entertainment- (Technical and Logistics) (3) Security- Public
Liability and Insurance (4) Marketing and Communication including
Sponsorship (5) Contract compliance including sponsorship (6)
Programme- Main event (7) Finance and Legal
PARTNERSHIPS
The Sport Awards was delivered in partnership with the following critical stakeholders.
Following a decision to change the venue from Sun City to Sandton later in the project, no
host province could come on board as a partner. This will however be attended to in 2013
a)
Sport & Recreation South Africa
b)
SASCOC
c)
SABC
The following stakeholders who were involved at a conceptual phase or project delivery level,
yet played an impeccable role as funding/ media partners respectively :
a)
National Lottery Distribution Trust Fund
b)
Supersport
SPONSORS
A number of sponsors came on board to make the SA Sport Awards a
reality. These sponsors’ involvement varied from direct cash injection to
value in kind :
a)
Adidas-
Cash & Value in kind
b)
MTN -
Cash & Value in kind
c)
Tsogo Sun -
Value in kind
d)
BMW-
Value in kind
e)
AVUSA -
f)
Independent Newspapers- Value in kind
g)
Carducci -
Value in kind
Value in kind
EVENTS MANAGEMENT COMPANY
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As part of the preparations and building on the lessons from Sport Awards 2011, in the first quarter of
2012/13, SRSA invited companies to bid for the Event Management of the Sport Awards 2012.
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This process culminated into the appointment a capable Event Manager for Sport Awards 2012
based on the impressive proposal, particularly the new features and control measures to safeguard
challenges and weaknesses or 2011.
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The concept document for the South Africa Sport Awards 2012 was therefore developed and
finalised based on the proposal they presented.
SECTION 4
THE RULEBOOK
AWARD CATEGORIES
The launch of the SA Sport Awards was preceded by the review of the 2011 Rulebook.
This resulted in three new categories being added to make the total of eighteen:
1. School Team of the year (New Category)
2. Coach of the year
3. Developing school team of the year (New Category)
4. Volunteer of the Year
5. Best Recreation Body of the Year (New category)
6. Indigenous games star of the year
7. Administrator of the Year
8. Federation of the year
9. Sportsman of the Year
10. Photographer of the year
11. Sportsman of the year with disability
12. Journalist of the year
13. Sportswoman of the year
14. Sports Star of the year
15. Sportswoman of the year with disability
16. Best Newcomer of the year
17. Team of the year
18. Minister’s Awards
Minister’s Awards ( Andrew Mlangeni Green Jacket, Excellence Awards, Steve Tshwete Lifetime Achiever)
Shield of Jove ( This is a new Award to be issued only in the Olympic year.)
PANEL OF ADJUDICATORS
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The panel constituted of the following men and women of good standing in the sport
sector with resounding knowledge, expertise, experience and passion for Sport:
1. Mr Wire Zondi (Chairperson)
2. Ms Lebo Motsoeli
3. Mr Alpheus Keonyaditse
4. Mr Doctor Khumalo
5. Ms Kass Naidoo
6. Ms Motlatsi Keikabile
7. Ms Cynthia Chaka
8. Mr Robert Marawa
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A few feature which was introduced in 2012 was the payment of honorarium to the
Adjudicators in line with established best practice
NOMINATION PROCESS- TIMELINES
a)
Period under review for nomination was 1 May 2011- 24 September 2012
b)
Nomination Process was not only opened to the National Federations but also to their
National Affiliates and Franchises.
c)
Critical deadlines
3 September 2012:
Opening of Nominations 2012
26 September 2012:
Closure of Nominations 2012
4 October 2012:
Announcement of Finalists
Voting for Sports Star of the Year
4 November 2012:
d)
Sports Awards 2012 at Sandton ICC, JHB
LESSONS FOR 2013!
Going into 2013, the launch of the Awards would be held much more earlier, in order
to allocate more time to this process.
SECTION 5
THE PROGRAM
LAUNCH OF THE AWARDS- 3 SEPTEMBER 2012
Launch of the Sport Awards on Monday, 3 September 2012
This cocktail event was held in the evening of Monday, 3 September 2012 at
FNB Stadium in Johannesburg. The purpose was for the Minister to launch the
following:
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The different categories for the Sport Awards 2012
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The adjudications panel that will be oversee the nomination process
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The improvement in the prize money for the winners
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The coffee table book for the Sport Awards 2011
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The program for Sport Awards 2012 leading to 4 November 2012
ANNOUNCEMENT OF THE NOMINEES- 4 OCTOBER 2012
Announcement of the Nominees on THURSDAY, 4 October 2012
Sequel to the closing date for nomination on 26 September 2012, the finalists in the
various categories of the Sport Awards were announced on 4 October 2012, at Gold
Reef City, ushering in an opportunity for the adjudication panel to commence with
the daunting task of coming up with the ultimate winners for each category.