Transcript PAKOMAK DOO Skopje

PAKOMAK DOO Skopje
Company for packaging and packaging waste management
Plitvice, May 2014
Basic Data
Founded:
03.12.2010
Address:
blv. Partizanski Odredi, Porta Vlae Blok 4
1000 Skopje, R. Macedonia
Founders:
1. Pivara Skopje AD - Skopje
2. Prilepska Pivarnica AD - Prilep
3. Vitaminka AD - Prilep
4. Pelisterka DOO - Skopje
5. Magroni DOO - Skopje
6. Koding Dooel - Kavadarci
7. Kozuvcanka DOO - Kavadarci
8. Vivaks Dooel - Skopje
9. Blagoj Gjorev AD - Veles
10. VV Tikves AD - Kavadarci
11. VV Stobi AD - Rosoman
Population: 2,1 million
Total Packaging Waste 2013:
106.000 tons annual
License granted
by the Ministry: 10.01.2011
Basic Data
Estimated fractions of packaging waste in Macedonia:
Paper
Plastic
Glass
Metal
Composites
Wood
35-40% of the total volume
32-35%
17-20%
4-6%
4-6%
8-10%
EUROSTAT data for 2008 shows that in EU the average packaging
waste per capita is in the range of 40-233 kg/person/year.
Average for EU in 2008 was 164 kg packaging waste /capita.
In Macedonia the average is 50 kg packaging waste/capita.
The total waste (all types) per capita in Macedonia is estimated at
cc.300-330 kg/year.
Goals of PAKOMAK
Fulfil the National Goals for packaging waste, meaning that by 2020,
60% of total packaging waste (plastic, paper, metal cans, glass, wood)
in Macedonia must be recycled or energy recovered!
To achieve the goals, PAKOMAK and municipalities has to:
Increase the capacity of communal infrastructure for “primary
separate collection” of packaging waste, apart from so called “wet”
communal waste (bins, containers, trucks..)
Increase the capacity for “secondary selection” of primary collected
packaging waste (sorting plants)
Increase the public awareness for the need of the separate selection
and global and local eco-benefits of recycling
Five Principles of PAKOMAK
Fulfilment of the Packaging Ordinance with greatest
possible ecological benefit and minimum economic effort
Fee calculation for clients WITHOUT PROFIT;
no distribution of unintentional surplus to owners
Transparent and auditable operation
Equal treatment of clients
Acting in goodwill partnership with the state ministries
and the local communities
Operational activities
PAKOMAK estimates that by 2020 the municipalities together with
packaging waste management companies, have to distribute min. 10.000
containers for “primary” separate collection of the packaging waste.
It is 1.300 containers per year by 2020!
Additionally, at least 3 regional sorting plants in the country has to be
installed, to “secondary“ separate paper, plastic, metal and glass.
Government institutions and municipalities has to plan these
investments in infrastructure in their budgets.
PAKOMAK, as an industry representative, always do so!
Operational activities
2011
2012
2013
Licensed
PW
42.090
40.557
40.100
Collected
PW
6.198
7.595
9.225
14,7
18,7
24,2
(%) of
collection
Operational activities
Number of citizens covered by PAKOMAK
collecting scheme 2011-2013
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
Sales and Marketing activities
By 31.12.2013, PAKOMAK has over 680 clients/companies!
PAKOMAK Shareholders Market Share v.s
Total Packaging Waste Market in Macedonia
PAKOMAK
founders
14%
Rest of industry
86%
Slogans:
THE PACKAGING THAT HAS A PAST, MAY ALSO HAVE A FUTURE!
Be IN, use RECYCLE BIN!
Sales and Marketing activities
The structure of the PAKOMAK’s Licensed Quantities in 2013 is as
follows:
1.Plastic
2.Paper and Cardboard
3.Glass
4.Metal
5.Composites
6.Wood
33%
30%
23%
4%
5%
5%
Note: Share of glass is slightly bigger because of the structure of businesses of our founders and
clients.
Print 1
“One ton of
recycled paper
saves 17 trees”
Best business solution
for managing your
packaging waste
Print 2
“100.000 tons
packaging waste
in Macedonia”
Best business solution
for managing your
packaging waste
Print 3
“One ton of
recycled plastic
saves 900 lit. oil”
Best business solution
for managing your
packaging waste
Trash-for-Art
contest
133 artistic statues,
1.000 EUR first reward
Excellent PR
Sales and Marketing activities
A computer game
GreenТеам has been
designed, for children
under age of 12,
stimulating them to virtually
collect separately
packaging waste and put it
in the appropriate bin!
Sales and Marketing activities
Educational classes for pupils in Primary school.
Sales and Marketing activities
Activities for cleaning of the environment
Sales and Marketing activities
Fashion weekend – “Are you recyclINg”
Sales and Marketing activities
Contest “We are painting in Green”
Sales and Marketing activities
ECO concert of popular bands– bring 3 PET bottles and get
free entrance
Sales and Marketing activities
Summer beach activities – bring 3 PET bottles get one drink
for free
Sales and Marketing activities
Picture-book for children in kinder gardens
Competition
Since April 2012, there are 3 competitors:
1. EKO EURO-PAK (founded by retailer, recycler and 2
producers)
Market share: 10.500 tons or 10%
2. EKO PAK-HIT (founded by 3 small producers)
Market share: 3.200 tons or 3%
3. EKO CYCLE (founded by 2 small producers)
Market share: 1.300 tons or 1%
Pakomak with 38% market share is the largest, but FREE
RIDERS are the biggest portion of the market (48%!)
Fee from the
industry
Sale of the
waste
Organization of managing
packaging waste
Transport to the
recycling plant
Contracts with
municipalities for
collection and
services
Collection and transport
of the waste to the sorting
plants
Sorting of the waste
to be prepared for
recycling
Movement of the waste
Income
Taking part into the activities
Thank you!