Davide Borra President of MIMOS Principal of NoReal.it

The Italian Perspective On Virtual Cultural Heritage

with the support of thanks to

Brisbane, 16-20 September 2013

Rome, 9-11 October 2012 from left: Marco Biagini, Paolo Proietti, Alisha Fisher, Davide Borra

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NoReal.it

Short Presentation 2 3 4

MIMOS

Crossing Boundaries

Virtual Cultural Heritage

Paradigms and Technologies

The Italian Perspective

Best italian works Davide Borra President of MIMOS Principal of NoReal.it

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a

3D CONTENTS

production company by fifteen years NoReal create 3D contents for industrial simulation systems, 3D realtime engines, virtual cultural heritage applications, virtual worlds, from any data to any device.

Davide Borra

President of MIMOS Principal of NoReal.it

3D contents for industrial simulators and immersive training systems Davide Borra

President of MIMOS Principal of NoReal.it

3D contents for health on-line solutions Davide Borra

President of MIMOS Principal of NoReal.it

3D contents for Virtual Worlds Davide Borra

President of MIMOS Principal of NoReal.it

3D contents and applications for Augmented Reality applications Davide Borra

President of MIMOS Principal of NoReal.it

CG & 3D video for product presentation Davide Borra

President of MIMOS Principal of NoReal.it

Realtime 3D puppet animation with a cybernetic suite Davide Borra

President of MIMOS Principal of NoReal.it

3D stereo animation for eduteinment Davide Borra

President of MIMOS Principal of NoReal.it

CG, 2D and 3D video and immersive environments for Virtual Cultural Heritage exhibits Davide Borra

President of MIMOS Principal of NoReal.it

Virtual Cultural Heritage

Main works about 3D contents in Virtual Cultural Exhibitions and Museums

1996 > Virtual tour in

Hierapolis

(Pamukkale-Turkey) 1997 > DVD about the

Estense's Castle

(Ferrara, Italy) 1999 > CG video about the

Mediolanum Anphiteater

(Milan, Italy) 1999 > CG video about the "

El Oral

" archaeological site (Alicante, Spain) 2000 > CG video about the “

Augusta Bagiennorum

” site (Bene Vagienna, Italy) 2002 > 3D interactive contents about the

Giotto's Scrovegni Chapel

2003 > interactive online app about the

Imperial Villae in Pompei

(Padua, Italy) (Pompei, Italy) 2005 > 3D video about the

"C" temple in Selinunte

(Sicily, Italy) 2006 > CG&3D video about the

Temples Valley in Agrigento

(Agrigento, Italy) 2007 > CG video about the

Livia's Villae in Rome

2008 > CG video about the

Tower of Vendicari

(Rome, Italy) (Noto, Sicily, Italy) 2008 > Multimedial interactive app.

Giunone's temple in Agrigento

2010 > CG video about the

Sindone Chapel

(Turin, Italy) (Agrigento, Italy) 2011 > Augmented reality app for the

Etruschi

virtual exhibition in Trento (Trento, Italy) 2012 > CG video about the

Trajano's Emperor Villae

in Arcinazzo Romano (Rome, Italy) 2013 > AR Application about the

Virtual Capsella di Samagher

(Venice, Italy) 2013 > CG video about the

Julia Augusta Taurinorum

(Turin, Italy) 2013 > Mixed environment “

the Mosque of Rome in VR+AR

” (Rome, Italy)

Davide Borra

President of MIMOS Principal of NoReal.it

2

MIMOS

Modelling & Simulation Italian Movement Davide Borra

President of MIMOS Principal of NoReal.it

MIMOS, Modelling & Simulation Italian Movement, is an italian cultural association grouping companies, professionals, universities, and research institutions working in the field of modeling, simulation, virtual reality and 3D graphic, with the mission of

enhancing the culture of virtuality in Italy

,

in every application area, crossing boundaries.

Every day our website www.mimos.it post news from the national and international simulation world.

Each month the newsletter reminds national and international appointments.

Every year several "MIMOS Workshops" are organisd in order to meet and discuss simulation topics around Italy.

Every two years the "MIMOS Award" is organised for the best student thesis and research.

Occasionally, MIMOS co-organize and partecipates at PHD and specialization courses proposed by the italian universities.

Davide Borra

President of MIMOS Principal of NoReal.it

March 2001

The first MIMOS board From left: Marco Fabbri, Paolo Savio, Giuseppe Varalda, Pierluigi Duranti, Daniela Giachino, Davide Borra, Fulvia Quagliotti, Aldo Zini, Paolo Proietti, Agostino Bruzzone

from September 2008: President:

Borra Davide [No Real.it - Torino]

Vice President:

Proietti Paolo [Selex Sistemi Integrati spa - Roma]

Segretary:

Fabbri Marco [Alenia Aermacchi spa - Torino]     

Board:

(in alphabetic order): Avizzano Carlo Alberto [S.Sup. Sant'Anna di Pisa - lab. PERCRO] Bruzzone Agostino [University of Genova - DIPtem] Giachino Daniela [Alenia Aermacchi spa - Torino] Varalda Giuseppe [FIAT Reseach Center] Zini Aldo [CETENA Research Center]

Auditors:

Massei Marina, Mursia Agatino, Savio Paolo

Administrative office

: Francone Roberta, Rainieri Claudia

Davide Borra

President of MIMOS Principal of NoReal.it

Our organization:

2 headquarters : Torino e Roma 57 Corporates Member + 36 Partners

International affiliations:

INTUITION, Liophant Simulation Club, ISCS, ETSA, SIAA, AFCEA, SIGGRAPH, SIG CHI, INCOSE, Simulation Australia.

Activities:

>

Free public dissemination

trough our website: news, events, corporate news, etc..; > Organization of several “

MIMOS workshop days

”, each year, focused on specific thematics (e.g. Naval simulation, Virtual Cultural Heritage, Virtual Surgery, etc..); >

MIMOS Prize

organization (every two years) for better university research work; >

PHD and Master courses

co-organizated with with italian universities; > Partecipation to

commercial events and exhibits

with rapresentative chain of MIMOS companies; > Digital and traditional technical

publications

(contributes, proceedings, etc..) >

Social

activity trough Facebook, LinkedIn, Youtube, etc..

Davide Borra

President of MIMOS Principal of NoReal.it

Davide Borra

President of MIMOS Principal of NoReal.it

Davide Borra

President of MIMOS Principal of NoReal.it

> Davide Borra

President of MIMOS Principal of NoReal.it

Il DECENNALE MIMOS

(Ten years of activity) Rome, 9-11 October 2012

CONFERENCES

Three-day conference organised for specific topics, with the support of stakeholders, researchers and professionals for the dissemination of the latest innovations on Modelling & Simulation. Three panel discussions will conclude the works, having the session's chairmen and special guests, on the future of virtuality applied to industry, the earth and life. The proceedings will be published.

MIMOS AWARD

The ceremony of the fourth edition of "MIMOS Award for the best thesis and research" has no better place than during the celebration of ten years. The young talents will be listened and appreciated during the short briefing of their work.

BUSINESS PRESENTATION

For each company is possible Ito make business presentations of products and services, booking 30 minutes slots.

POSTERS

A gallery of contributions in 70x100 format, with the results of research and industrial and professional applications in the fields of Modelling & Simulation. The session is open to all levels of academic works and to the works selected for the MIMOS Award.

B2B MEETINGS

Bilateral tables no longer than 30 minutes to propose and meet potential customers and partners, according to a electronically pre-organized agenda. The event is aimed at companies, government agencies, universities and research centers interested in sharing capability, technology and skill.

SPONSORSHIP & EXHIBITIONS

The ten-year MIMOS can only succeed with the support of sponsors that will link its corporate brand to the largest Italian event on applied virtuality. 3x2m spaces (and multiples) are avalable in order to show the technologies, systems and business applications for the visitors of the event of the decennial. Four levels of contribution and some specific events will be provided for sponsorship. All informations are available in the registration form and on the web page of the event.

Davide Borra

President of MIMOS Principal of NoReal.it

MEDICINE & SURGERY APPLICATION TO DEFENCE CUSTOMER SUPPORT

VIRTUAL

EARTH

VIRTUAL

LIFE

VIRTUAL

INDUSTRY LANDSCAPE SECURITY MIMOS AWARD CULTURAL HERITAGE SYSTEMS ENGINEERING COMPLEX SYSTEMS DESIGN Davide Borra

President of MIMOS Principal of NoReal.it

ERGONOMY BUSINESSES SKILLS TECHNOLOGIES

VIRTUAL

EARTH

VIRTUAL

LIFE

VIRTUAL

INDUSTRY CULTURAL PARADIGMS APPLICATIONS PROCEDURES INTEGRATION Davide Borra

President of MIMOS Principal of NoReal.it

ERGONOMY BUSINESSES SKILLS TECHNOLOGIES

CULTURE

of VIRTUALITY CULTURAL PARADIGMS APPLICATIONS PROCEDURES INTEGRATION

Note: The links are arbitrary

Davide Borra

President of MIMOS Principal of NoReal.it

AVIATION VIRTUAL HERITAGE TRANING Davide Borra

President of MIMOS Principal of NoReal.it

the “3D COMPANY” network a MIMOS companies chain 3D services, from site to museum: > 3D laser scanning > 3D contents production > 3D, VR&AR solutions > 3D mobile > 3D printing > 3D serious games + > 3D immersive systems > projection solutions > realtime engines

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Virtual Cultural Heritage

paradigms and possibilities Davide Borra

President of MIMOS Principal of NoReal.it

Wikipedia, 9 Sept 2013

Virtual Cultural Heritage

Virtual heritage

or

cultural heritage and technology

is the body

cultural heritage

of works dealing with , such as virtual archaeology.

information and communication technologies (ICT) and their application to

Virtual heritage and cultural heritage have independent meanings:

cultural heritage refers to sites, monuments, buildings and objects

"with historical, aesthetic, archaeological, scientific, ethnological or anthropological value", whereas

virtual heritage refers to instances of these within a technological domain

, usually involving computer visualization of artefacts or Virtual Reality environments.

One technology that is frequently employed in virtual heritage applications is Augmented Reality, which is used to provide on-site reconstructions of archaeological sites or artefacts.

Many virtual heritage projects focus on the cultural heritage, for example 3D

tangible aspects

modelling, graphics of and animation. In doing so they often overlook the heritage of Australian Aborigines.

intangible aspects

of cultural heritage associated with objects and sites, such as stories, performances and dances. The tangible aspects of cultural heritage are not inseparable from the intangible and one method for combining them is the use of virtual heritage serious games, such as the 'Digital Songlines' game for experiencing the cultural

(Andrew Brown. "Digital Songlines".

Australasian CRC for Interaction Design (ACID). Retr. 29/05/12)

The first use of Virtual Heritage

as a museum exhibit, and the derivation of the name Virtual Tour, was in

1994

as a museum visitor interpretation, providing a 'walk-through' of reconstruction of Dudley Castle in England as it was in 1550 a 3D

Davide Borra

President of MIMOS Principal of NoReal.it

USER PROFILING BUSINESSES PHISICAL and COGNITIVE ERGONOMY TECHNOLOGIES and APPLICATIONS HYSTORICAL RESEARCH CULTURAL PARADIGMS DATABASES REAL and VIRTUAL COLLECTIONS-MUSEUMS Davide Borra

President of MIMOS Principal of NoReal.it

USER PROFILING BUSINESSES PHISICAL and COGNITIVE ERGONOMY TECHNOLOGIES and APPLICATIONS

HUMAN (in the loop)

CULTURAL PARADIGMS (locals and globals) DATABASES REAL and VIRTUAL COLLECTIONS-MUSEUMS INFORMATIONS and EMOTIONS

Note: The links are arbitrary

Davide Borra

President of MIMOS Principal of NoReal.it

The Virtual Cultural Heritage is a communication factor

Communication is a trasmission act

from an issuer to a receiver, through a vector.

From the Latin : “cum+munis” and “actio”, sharing and acting.

may be intentional or not, verbal or gestural conveyed by graphics, sounds, tactile experiences.

can be mono-tasking o multi-tasking, with or without medium, “one-to-one” or “mass-mediatic”.

It may be clear or noisy, understandable or not.

can give happiness or discomfort.

It may be true, partially true, ambiguous or false.

can you describe or evoke

DATA

Real (actualized) Virtual (potentially) Pierre Levy, 2005

MEDIUM

Indices Signals Icons Symbols Signs

CHANNEL

Natural Artificial Digital

ACTION

Information Evocation

What distinguishes the culture communication from other types of communication?

The main factor is the

accuracy of the data

characteristic elements of the subject, in its temporal, spatial, functional and social contextualization, the completeness and informative depth, overall implications who suffered and implies.

, which is manifested in the set of The whole set of information related to the subject

needs to be declared in its genesis

and then in a rigourous research approach, benchmarking equivalent hypotesis, etc.. (e.g. bibliographic references, metadata, paradata, etc..) It's the same problem described in the Restoration Charts about the recovery and the integrations in the real monuments.

(Athen Charter 1931, Italian Chart 1932, Venice Charter 1964, Italian Charter 1972, Amsterdam Chart 1975, Florence Charter 1981, Washington 1987, Cracovia 2000) This need becomes even greater value in the current information age where everything is replicated digitally and the final result reaches levels of realism never before.

The London Charter

The London Charter seeks to

establish principles for the use of computer-based visualisation methods

and outcomes in the research and communication of cultural heritage in order to: Provide a benchmark having widespread recognition among stakeholders.

Promote

intellectual and technical rigour

in such uses.

Ensure that computer-based visualisation processes and outcomes can be properly

understood and evaluated by users

.

Enable computer-based visualisation

authoritatively

to contribute to the study, interpretation and management of cultural heritage assets.

Ensure access and

sustainability strategies

are determined and applied.

Offer a robust foundation upon which communities of practice can build detailed ”London Charter Implementation Guidelines”.

www.londoncharter.org

Davide Borra

President of MIMOS Principal of NoReal.it

The London Charter

 Principle 1-

Implementation

The principles of the London Charter are valid wherever computer-based visualisation is applied to the research or dissemination of cultural heritage.

 Principle 2 -

Aims and Methods

A computer-based visualisation method should normally be used only when it is the most appropriate available method for that purpose.

 Principle 3 -

Research Sources

In order to ensure the intellectual integrity of computer-based visualisation methods and outcomes, relevant research sources should be identified and evaluated in a structured and documented way.

 Principle 4 -

Documentation

Sufficient information should be documented and disseminated to allow computer-based visualisation methods and outcomes to be understood and evaluated in relation to the contexts and purposes for which they are deployed.

 Principle 5 -

Sustainability

Strategies should be planned and implemented to ensure the long-term sustainability of cultural heritage related computer-based visualisation outcomes and documentation, in order to avoid loss of this growing part of human intellectual, social, economic and cultural heritage.

 Principle 6 -

Access

The creation and dissemination of computer-based visualisation should be planned in such a way as to ensure that maximum possible benefits are achieved for the study, understanding, interpretation, preservation and management of cultural heritage.

www.londoncharter.org

Davide Borra

President of MIMOS Principal of NoReal.it

The Sevilla Principles

OBJECTIVES



Generate easily understandable and applicable criteria

for the whole community of experts, including indistinctly computer experts, archaeologists, architects, engineers, general managers or specialists in the field.



Establish guidelines

aimed at giving the public a greater understanding and better appreciation of the ongoing work of archaeology.

 Establish principles and criteria for archaeology.

measuring the quality of projects

carried out in the field of virtual  Promote the heritage.

responsible use of new technologies

for the comprehensive management of archaeological 

Improve current archaeological heritage research

, conservation and dissemination processes using new technologies.



Open new doors

for the application of digital methods and techniques in archaeological research, conservation and dissemination.



Raise awareness of the international scientific community

efforts worldwide in the growing field of virtual archaeology.

of the prevailing need to make concerted www.arqueologiavirtual.com

Davide Borra

President of MIMOS Principal of NoReal.it

The Sevilla Principles

PRINCIPLES

 Principle 1:

Interdisciplinarity

 Principle 2:

Purpose

 Principle 3:

Complementarity

 Principle 4:

Authenticity

 Principle 5:

Historical rigour

 Principle 6:

Efficiency

 Principle 7:

Scientific transparency

 Principle 8:

Training and evaluation

www.arqueologiavirtual.com

Davide Borra

President of MIMOS Principal of NoReal.it

Technologies for VCH

Davide Borra

President of MIMOS Principal of NoReal.it

Technology Mediums

2D and 3D VIDEOS NATURAL INTERACTION (traking) WEB & SOCIAL

REAL

MUSEUM

MIXED

MUSEUM

VIRTUAL

MUSEUM RESPONSIVE ENVIRONMENTS VIRTUAL & AUGMENTED REALITY MULTIMEDIA TOTEMS TACTILE SURFACES VIRTUAL WORLDS Davide Borra

President of MIMOS Principal of NoReal.it

4

The Italian Perspective

Best italian works

Davide Borra

President of MIMOS Principal of NoReal.it

> Davide Borra

President of MIMOS Principal of NoReal.it

> Davide Borra

President of MIMOS Principal of NoReal.it

Brisbane, 16-20 September 2013

Thanks for your attention.

Davide Borra President of MIMOS Principal of NoReal.it

[email protected]