Transcript Wk10 part 2 Evaluating Strategic Options

Strategy
Evaluating Strategic
Options
Pete Considine
Staffordshire University
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Success Criteria
of Strategic Options
Suitability
Acceptability
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Feasibility
2
Exhibit 10.4 Strategic Options
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Evaluation Tools for
Assessing Suitability
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TOWS Matrix
Relative suitability of options
Ranking strategic options
Decision trees
Scenarios
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TWOS on
Robin Hood
(model from Johnson et al,
2005 Exploring Corporate
Strategy
Opportunities
1.
2.
3.
4.
Unpopularity of Prince
John
Join forces with the
Barons’ in plot to return
King Richard
Transit tax
Geographical expansion
Threats
1.
2.
3.
4.
Strengths
1.
4.
Willingness & loyalty of
men
Large numbers
Allies in farmers and
townsfolk
Income not taxed
5.
Reputation
2.
3.
Weaknesses
1.
2.
3.
4.
Lack of discipline amongst the group
Vigilance in decline
Loss of control within the band (Lack
of focus/direction of men when not
raiding)
Band too large –risk of capture
S3, O2 Objective to work with W3, O4 Objective: Overcome
Allies to Return King Richard
Etc etc
risk of capture by moving into new
areas
Etc
S2, T1 Deploy spare resources
Lack of game and food
to source food supplies
supplies (Growing number
of band members –
draining all the resources)
Revenues in decline
Retribution if caught
conspiring
Travellers avoiding forest
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Wx,Ty etc
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Assessing Acceptability
Return
• Profitability
• Cost-benefit
• Real options
• Shareholder
analysis
Risk
• Financial ratios
• Sensitivity analysis
value
Stakeholder reactions
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Ref JLThompson
Strategic Management 4th ed chp 19
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Ref JLThompson
Strategic Management 4th ed chp 19
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Ref J. L. Thompson
Strategic Management (2001)
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Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
10
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
11
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
12
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
13
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
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