Competitive Analysis MD series against TV product

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Transcript Competitive Analysis MD series against TV product

Why Samsung professional LFD

instead of consumer TV for your business environment

Why use a Large Format Display vs a regular TV for your business?

Consumer TV


Consumer Grade ; High quality but meant for consumer usage (irregular)

PC Usage-

with flickering ; actually not meant for computer usage.


Highest Quality meant for professional usage.


PC Usage-

No Flickering ; stable ; High Quality

Display with built-in media player


Consumer Grade Electronics


For usage in homes Brightness of 350cd/sqm

Warranty- limited to 2 Years (B2C - consumer approach) Anti Image Retention

Not considered


Horizontal display only


Industrial Grade

Long Life

Electronic Boards and components


Higher Brightness possible

Warranty- 3 years Onsite Warranty (B2B – professional approach) Anti Image Retention-

Built-in software solution


Horizontal or Vertical Display Mode possible

Why use a Large Format Display vs a regular TV for your business?


More Reliable → Better for regular, long & more intensive use Internal components professional use oriented 2.

Adapted for usage in professional environments → A clear and sophisticated display quality in bright environment of public/prof. places → Less reflection from light: anti-reflection coated 3.

Cheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken into account so in the end LFD solution is cheaper (total scope) 4.

Continuity → LFD product cycle is more stable & more long term approach responding to professional customer needs and expectations 5.

Easy management of your content → Internal Media Player → Free software for content management - MagicInfo Lite S/W included

How is a LFD more reliable than a TV?

LFD panel has lower operating temperature vs a consumer TV


• Control of internal temperature • Appropriate for more intensive & long-term use 

Consumer TV:

• Product lifetime is affected due to excessive heat in case of more long-term use

Additional Thermal spread sheet

DID dedicated Panel (Digital Information Display)


• Use of DID panel dedicated to the professional market & usage (electronics) 

Consumer TV:

• Use of General Consumer Panel 

Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time

3 years professional warranty LFD vs 2 years warranty consumer TV

LFD more adapted for professional environments

More brightness vs regular TV (up to 700nits vs 350 nits)

Anti-reflection coat on LFD, not considered on consumer TV.

LFD offering full connectivity (still VGA - not present anymore on TV)

DVI port locking type signal cable preferred for public area

Safety lock: securing function keys in public area

Timer : on/off, source, volume and holiday option

Auto source switching: automatic switching to secondary source if primary down

For some models (ME) optional touch overlay accessory available (upgradable)

Conventional TV Samsung LFD

Easy management of your content

Free software MagicInfo Lite with embedded media player solution

Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time

You can play content saved on internal memory or USB memory

You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays)


points analysis LFD pro vs. consumer TV

LFD - MD series

Category Pro area Remote control Digital sigange software (basic) Feature DVI port / VGA Safety lock Timer Auto source switching RS232c in/out MDC program Various commands MagicInfo Lite Embedded media player Reason locking type signal cable preferred for pro area – VGA still needed Securing / blocking function keys for pro area on/off, source, volume and holiday option Automatic switching to secondary source if primary is down Effective and economical configuration via daisy chain Multi Display Control program - provided as in-box feature enough protocol command supports for precise control suitable digital signage software for light users local and remote scheduling supported storing media contents in intermal memory simple scheduling by remote controller TV None None Limited None only RS232C in None Limited None Limited (B2C functionality) None Technology Videowall Satety Warranty Components linked to pro Daily operation Natural mode 10x10 (Max. 100 units) Hard power switch IT standard 3 years – B2B approach Maximum ROI Professional usage more intensive - possible up to 16h/day or 24/7 Automatic calculation of bezel width for natural picture simple videowall possible without any additional equipment Isolate power supplier from power system compliant with IT standard IEC60950 longer warranty policy – B2B philosophy 7 None None None None IEC60065 2 years

5. Objection handling

1. Connectivity(1/2) Samsung LFD seems not to have enough connectivity, specially on HDMI


• Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc (even VGA still on LFD) • DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently.

• Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable



5. Objection handling

1. Connectivity(2/2) Samsung LFD doesn’t have TV input port


• Samsung MD series have TV ANT input for US and Korea market.

• In other regions, TV tuner box provided by 3 rd party is broadly used specially in public area for user convenience



Tuner box

5. Objection handling

2. Price The unit price of LFD is relatively higher than consumer TV


• LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, ROI, warranty, ….) • If user scenario is not just watching TV, total installation cost and operation cost should be considered • For basic digital signage projects Samsung LFD LED series have standard embedded media player solution with free Magicinfo S/W - easy upgrade possible in next phase & when needed by adding full PC and more advanced software

Specialist +



Media Player

Total installation cost

Scheduler S/W 10