Transcript Tourism Activities - Wilmington Air Park
Facing the Challenge and Beating the Odds
The Team
Kevin Carver – Executive Director, Clinton County Port Authority Carolyn Chisano – President, Chisano Marketing Group David Lotterer – Vice President, Supply Chain & Logistics Solutions, Jones Lang LaSalle Americas, Inc.
Setting the Stage
1929 1940 1942 1972 Airport opened, small hangar built Civil Aeronautics Authority took control of Wilmington Airport for use as an emergency landing field The Army Air Corps took over the airport, renaming it Clinton County Army Air Field. With the establishment of an independent U.S. Air Force in 1972, the installation was renamed Clinton County AFB and primarily supported Air Force Reserve flight operations and training.
The Base decommissioned as an Air Force installation and the Community Improvement Corporation (CIC) began developing it as the Wilmington Industrial Air Park.
Setting the Stage
1980 2003 2009 2010 Midwest Air Charter was acquired by Airborne Freight Corporation creating Airborne Express. The airfield was renamed Airborne Air Park.
DHL’s purchase of Airborne Freight Corporation resulted in the ownership transferring to DHL.
1962
DHL announced its departure from domestic package delivery and moved operations to CVG.
The Wilmington Air Park was donated to Clinton County Port Authority in June. The Air Park never went dark.
Setting the Stage
2008-2010 8,000 employees lose their jobs; cascade effect as other businesses are forced to close or lay employees off National news stories picturing Wilmington as the poster city for failed economy and businesses Volunteer Board takes on management and running of a 1,900-acre airport How do you take a multi county asset and job generator and redevelop it to be better, stronger, more diversified.
Everyone had ideas – some the same things, some wildly outside the box Luckily in the time when the Air Park was winding down as a home to DHL, groups were working in the background to begin its redevelopment. One of the plans already in play was to look at air park with new eyes.
Redevelopment Plan
The primary goal of the redevelopment study was to identify potential economic development opportunities for Wilmington Air Park.
Conducted by authorities in their fields, the study took nine months and gathered input from Community and Business stakeholders locally and regionally.
They study was funded by the U.S. EDA and the State of Ohio.
Redevelopment Plan Process
Visioning Analysis Synthesis Community Outreach Physical Site Financial Strategy Historical Data Goal Setting Evaluation Criteria Stakeholder Committee Market Analysis Regulatory Analysis S.W.O.T.
Governance Strategy Regulatory Strategy Land Use Strategy
Tools
Data Driven Process Stakeholder Meetings Reverse Location Selection CAD Drawing review Location Quotient Community Meetings Statistical Analysis Site Analysis Employment Data
Reverse Location Selection
Recommendations
• Financial Stabilization • Leverage proximity to WPAFB • Explore domestic commercial aviation uses • Investigate and pursue international air cargo • Expand MRO operations • Consider non-aviation uses • Configure / modify sort buildings • Utilize incentives to fund future investment in facilities and infrastructure
Land Use Plan
• • Considers current and targeted future uses Flexible and dynamic as the Air Park grows
Target Industries
“Aviation Business Park” • International Air Cargo • Aerospace/Military Manufacturing • Research Development & Testing • Maintenance Repair and Overhaul Non-Aviation Uses • Office • Manufacturing • Ground Logistics
Next Steps
Take the results of the Redevelopment Study and translate them into a work plan Bring JLL on board for representation Bring Chisano Marketing Group on board
Marketing Plan
Redevelopment Study Collaborate with JLL Short and Long Term Objectives Target Audiences Strategy Tactics Budget
Branding
Old Logo New Logo
Apply the Brand – Signage
Web Site
Opt-in Database SEO Interactive Maps
Electronic Newsletter
Electronic Advertising
Print Advertising
Media Relations
Target Trade Publications Aviation Week Site Selection Air Cargo Logistics Management Aerospace Manufacturing
Trade Shows
Support JLL Attendance at Shows Ohio UAS Conference Mini UAV Promotion
Partnerships
MANY MORE…Government, Businesses, Educational Institutions, Community Members, Media
Sales Materials
Air Park Brochure Building Brochures Emails Promotional Folder
Target Marketing
Broker Outreach
JLL Academy
Events
Successful Public Projects Inland Ports Conference
Proposals
Wilmington Air Park
Using the Redevelopment Plan as a guide Increase MRO capabilities with new Hangar State Supported 259 New Jobs when complete Use of many local / regional contractors in construction
Revolving Loan Fund
$1.3 Million available Advisory Board in place Draft RLF Plan and work with US EDA for approval RLF Coordinator
Current Activity
Tourism Activities
East Coast Timing Association (ECTA) Sports Car Club of America (SCCA) and Miami Valley Sports Car Club (MVSCC) Avengers Filming 2013 impact is over $1.6 mm to local community
UAS Activity
UAS Activity DDC/AFRL early contacts AFRL COA activity SCC COA activity Participation in FAA SIR response and plan Ohio UAS Conference exhibitor AUVSI participant with Ohio
Wilmington Air Park Advantages
Great Land and Air Access Skilled Workforce Low Cost, Low Overhead Significant Amount of Available Space Modern Aviation Infrastructure 300+ acres Available for Development