Vitaco Business Overview

Pei Málaga North Asia Market Manager

Business Description

• Vitaco is a leading Australasian manufacturer and marketer of consumer health products • Based in Auckland, New Zealand we employ more than 400 people with an office in Sydney, Australia • Sales are across a range of brands and channels • Business consists of 3 core product categories – Supplements – Sports Nutrition – Foods (Healthy Snacks, Teas, Free From, Cereals, Baking)

An impressive range of Brands

Vitaco International Business

• Experience in export business for more than 30 year, exporting quality products to 5 continents • Growing export business is one of Vitaco’s key strategies. Sales outside NZ already make up 60% of our business, with Australia being the biggest market • Outside Australia and NZ, China has been identified as a key priority market for our international business

Vitaco China Business

• Marketing formulated dairy products under the Healtheries and Nutralife brands in China for about 15 years • Healtheries brand being regarded as the pioneer and leading brand in the China market in categories such as colostrum • With the key merger initiatives successfully implemented, in 2010 Vitaco returned its focus to actively pursuing growth on a number of key fronts • Working with word class business consultancy -- LEK and consumer research company Synovate , Vitaco developed a robust, focused development plan for the China market

Vitaco China Business

• China is the fastest growing consumer market in the world with a bourgeoning middle class population exceeds the total population of Europe • A fast emerging younger generation, living in first tier cities such as Beijing Shanghai Guangzhou, with the highest disposable income, familiar with non –Chinese culture and looking for a new way of life • Raising wealth and increased health awareness, aging population, changing lifestyle, pursuing of convenience etc, contributed to the 8% p.a. growth of the supplement market since 2005. The market is estimated to arrive at 13 billion NZD in 2014 • Consumers demanding high value products and credible brands that ensure SAFTEY,QUALITY, EFFICACY

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Vitaco China Business

New Zealand is well know for it’s clean green image and well respected as a good quality food source among Chinese consumers • Tailoring to the Chinese consumers’ needs Vitaco is launching Healtheries “ 恒之 源 ” range of premium supplements and protein powders, featuring selected products made with the best natural ingredients from NZ’s land and sea • With our business partner DKSH, a world leading Market Expansion Service Group with a focus in Asia, these products are scheduled on shelf in premium super markets and personal care stores in Eastern China in June 2013, with a roll out plan to the rest of China over the next 2-3 years • NZ Deer velvet fits perfectly into the product portfolio expansion for China. Working together with DINZ on the regulatory side, this product will be first launched in New Zealand in 2013 through NZ souvenir market, then in China following the completion of the registration

• Factory tour • Strict quality and safety control • Healtheries “ 恒之源 ” range of premium supplements and protein powders Vitaco _ General +China products.mov

Healtheries China Launch 360 Market Activities

Brand Website Festival Gift Package PR Launch Event In store Display Sampling PG Promoter incentive

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Vitaco Video

Media

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Xinhua News Agency

  The official press agency and largest news agency in China Most of Chinese media rely on Xinhua feeds to fill their contents •

Sina

   The largest Chinese -language infortament web portal The most popular website in China. The site has about 3,000,000,000 page views every day. (Gallup) Sina Weibo, a Twitter- like microblog social network, which has 56.5 percent of the Chinese micro blogging market based on active users and 86.6 percent based on browsing time •  

Tencent QQ

China's largest and most used Internet service portal # 2 on the list of the “most popular website” of China (Alexsa Traffic Ranking)

Media

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Sohu

The largest web portal in China (China ranking) • 

China Daily

With over 500,000 copies per issue China Daily has the widest print circulation of any English-language newspaper in China ( of which a third are abroad) Online website in 3 languages Chinese, English, French

BTV –Beijing TV

•  satellite broadcast national coverage

Magazines

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