Transcript No Smoking Day 2014
26/04/2020
No Smoking Day 2014
Developing the theme Cecilia Farren www.gasp.org.uk +44(0)117 955 0101
No Smoking Day 2014 V is for Very successful Validated Victorious Vivid Vast
…VICTORY
26/04/2020 www.gasp.org.uk +44(0)117 955 0101
V for Victory • • • • • Word ‘Victory’, - success, conquest, triumph, battle, vanquish over addiction Two fingers, strong non-verbal gesture – V for Victory – – Crushing cig packet Finger and hand gestures Letter V …. Crushed cigarette pack – Photo opps – Plain packaging campaign – Challenges BHF ‘Fight for every heart beat’ links with ‘Victory’ 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Victory (from Latin victoria) Applied to warfare and success achieved in combat, after military operations or, by extension, in competition Strong feelings of elation and celebration Victory of good over evil is a recurring theme in mythology and fairy tales. 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
NSD: Aim • Helping people who want to stop smoking • • • • Stop smoking advice Stalls and displays Events and activities Media coverage and (broadcast, print, social media, newsletters) www.gasp.org.uk +44(0)117 955 0101 26/04/2020
Use No Smoking Day to promote stop smoking services Turn this …. ……...into this VICTORY!
26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Adapt well known Victory slogans Quit for Victory 26/04/2020 Quit smoking; Your Country and Kids Need You www.gasp.org.uk +44(0)117 955 0101
Victory over Nicotine
‘Victory’ in promotional and
testimonial copy.
– Battle, war, campaign, fight, damage, destroy, winning, rallying troops, advance, action, allies, ambush, ammunition, attack, booby trap, command, conquer, infantry, struggle. 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Smoking’s History, Quitting’s Victory 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Promote services with quit stories and photo opportunities.......
Testimonials Quit Story into Victory (Quit Stories into Victories) 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Stalls: V for Victory 26/04/2020 • • • • V for Victory with scissors cutting cigs Giant cut out V painted red Style stall & staff in white, red and black Put leaflets in V www.gasp.org.uk +44(0)117 955 0101
Quit for Victory in cigarettes and crushed packets............
26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Stall - Smoking’s History, Quitting’s Victory 26/04/2020 www.gasp.org.uk +44(0)117 955 0101 Cigarette posters from the 1940s on black back ground and a 3D or framed version of the Victory poster.
V for Victory or ‘Blitz on Quitz’ stall 26/04/2020 1940s outfits and styling www.gasp.org.uk +44(0)117 955 0101
CO Vict-or-meter • Breath CO monitor is the key resource to attract and motivate smokers to your event . 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Victory - A picture speaks a 1,000 words......
26/04/2020 • Ex-smokers crushing cig packets making the V for Victory • Ex-smokers standing to form a giant V www.gasp.org.uk +44(0)117 955 0101
Victorious – We crushed the habit • • This is where you come in!
Tie up a foam ciggie or stress pack 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Victory over Big Cig and Puff Ciggy 26/04/2020 • • • Big Cig sent away Big Cig stepped on ex-smokers making the Victory sign Puff Ciggy being knocked out! www.gasp.org.uk +44(0)117 955 0101
V Celebrates Victory
• • • • • Victory of celebrating quitting Arms raised in a V Fingers raised in a V Gold medallions on ribbons that form a V shape V shape is very celebratory.
26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Victory as winning
Sporting and physical challenges • • • • • Football, cycle, fun runs Give Tobacco the Sack races Ciggie skittles/Puff Ciggies Knocking over crushed cigarette packs (like coconut shy) Throw a crushed packet through a giant V shape 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
26/04/2020 Event: Blitz the Cigz Party or Fashion Show www.gasp.org.uk +44(0)117 955 0101
Articles, blogs, handouts, for smokers Tips to Quit for Victory
• • • • • • • • • List your reasons to wage war on tobacco Plan your campaign Decide your V for Victory day List risky times when cravings attack Plan a campaign strategy to combat cravings Get extra troops to support your efforts Select arms to fight the enemy – NRT or Champix or cold turkey Draw up battle lines for ensuring success Wake ready for the fight, confident of victory 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Tips to Quit finger/hand gestures
• See the risks • Phone a helpline • Listen to advice • Self belief • List your reasons • Make a promise • Get support • Stub it out • Use NRT • Drink sips of water • Wait 3 minutes,let cravings pass • Keep hands busy • Keep active • Walk away from smoky situations • Eat healthy snacks • Save the money • Reward yourself • Success!
26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Reasons to Quit with hand gestures
• • • • • • • Money Heart Throat Lungs Mouth Smell Protect children 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
• • • • • • • • • • • • • • • • Reasons/Tips/Benefits/
V is for Victory and …
• • • • Vanquish addiction Vitality and more energy Verve and longer life Vigour and strength Vanity - looks, fewer wrinkles Virility – reduced risk of impotence Visits to far away people and places Voice box – cancer of throat Vast wealth saved Value children’s health Valour and courage to quit Velocity – run faster!
Vault – leap for joy and pride Veto tobacco industry wooing Veracity – face the truth Vision – prevent eye damage • • • • • • • View – see the world more positively Virtuous – self esteem VIP - exclusive club of ex-smokers Vocabulary –No thanks, I don’t smoke or I’m an Ex-smoker Vanguard – first to win victory Vehicle of your dreams Versatile, able to tackle anything Vogue – cash to buy and look good in latest fashions Voracious appetite for life Vow to stay off smoking forever Volunteer to tell their story 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
‘Victory’ hijacked by tobacco 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
• Gangrenous fingers, yellow tar coated fingers – Lungs, legs and larynxes Fingers and risk • •
Fingers and quit ads
Fingers dialling quitlines Smoking and impotence – – 2 fingers walking holding a cigarette with drooping ash which drop off!
See YouTube 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
Smoking is ‘V’ery risk
y
Arteries 26/04/2020 Lungs www.gasp.org.uk +44(0)117 955 0101
V for Victory – Talks, class plans
Health risks using warrior wording
Smoking attacks our bodies and invades our defences
“Smoking invades our bodies as it advances into the mouth and lungs. It then attacks the body organs as the chemical weapons go marauding through the body. It can cause damage even as the chemicals retreat from the body via excretion. 26/04/2020 www.gasp.org.uk +44(0)117 955 0101
GASP wishes you Victory in your No Smoking Day 2014 Events Contact: [email protected]
26/04/2020 www.gasp.org.uk +44(0)117 955 0101