Transcript Brand presentation with speaking notes

October 2010
Maxxam Rebranding
CONFIDENTIAL
Why are we doing this?
 Customers told us what matters
to them: the expertise and the
experience of our people
 We need to listen to them and
refine what we already do well
 We want to create success for
our customers so that we
become the clear choice for
analytical services and solutions
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What does it mean for our customers?
 We are working hard to better
understand our customers’
business and work with them
throughout their processes
 We will share our knowledge to
serve them better
 We are leveraging the expertise
of our people to help solve our
customers’ challenges
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What is changing at Maxxam?
 We are re-energizing the
company with a clear purpose:
common vision, mission, values
 We will communicate our
promise to customers through a
new tagline: “Success Through
Science”
 We will reinforce this change
through a new, updated look &
feel, that will be used
consistently
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What is staying the same?
 Our business strategy and
the markets we serve
 Our commitment to
consistently deliver quality
and service
 Our core values of
Collaboration, Integrity,
Innovation, and Performance
 Our name and logo
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Your role in this change:
 Get engaged – Learn more, ask questions, make suggestions
 Make it personal: Ask yourself “What can I do in my current
role to contribute to making Maxxam the clear choice”?
 Make it happen: This vision will only come to life if we all do
something differently.
Screenshot
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Your immediate “to do” list:
 Update your email signature
 Remember that your primary
email address has changed:
([email protected])
 Update your employee profile on
Maxxnet
 Check out the “Brand Standards
Guide” on Maxxnet
 Follow Jon’s blog on more
rebranding topics
Screenshot
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Keep your eyes open for:
 Our new value icons
 More “Own it” activities. Next up:
Integrity – Do the right thing,
always. (November)
 Launch of Maxxam’s Sustainability
initiative
 More customer training programs
 New look and feel for sample
reception areas, and updated
building and vehicle signage.
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Questions/discussion
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