Transcript Surf Sport Series NR + CGold

Partnership Opportunities
[Sponsor] and [Your Club]
Contents
Objectives
1
Executive summary
2
Equestrian sport overview
4
Equestrian audience
5
Media and publicity
7
Marketing
9
Sponsorship opportunities
12
Sponsorship benefits
15
Summary of exposure
18
Investment summary
19
OBJECTIVES
[Sponsor] and [Your Club]’s objectives are aligned:
• [Dot point your sponsors objectives]
• [Dot point how yours are similar]
1
Executive Summary
Sponsorship opportunities
[Insert text]
2
Equestrian Sport
Overview
5
Organisation overview
[Insert text]
4
Organisation Audience
[Insert text]
Organisational snapshot
Members
###
Female membership
##%
Male membership
##%
Affiliated associates
###
Junior members
###
Affiliated clubs
###
Accredited coaches
###
Accredited officials
###
5
Organisation’s Achievements
[Insert text]
6
Media & Publicity
[Insert text]
7
8
Media & Publicity
Insert screen shot of
media clipping here
[Insert text]
[Insert text]
9
Marketing
MARKETING CHANNELS
AUDIENCE NUMBER
[Your Club] website
### hits/month
Monthly e-newsletter
###/month
Facebook page
### fans
YouTube Channel
Approx ### viewers
daily (during events)
10
Marketing
[Insert text]
Facebook
e-newsletter
Twitter account
Sponsorship
Opportunities
13
Sponsorship Opportunities
Support partner – [Your Club]
12
[Your Club] is excited to be presenting the following opportunities to [Sponsor].
When reviewing [Sponsor]’s main objectives [Your Club] would like to offer exposure through the
following channels:
•
IP rights nationally integrated through all elements (with main focus on membership).
•
Exclusivity in category.
•
Access to the ### members and supporters that opt in to receive information from [Your
Club].
•
Showcase [Sponsor] through national and international events.
14
Sponsorship Opportunities
[Your Event]
[Insert text]







More than ## of the top riders from around the country
### spectators
More than ### volunteers
Tradeshow of featuring more than ### exhibitors
[Is your event being televised?]
[What media will be covering your event?]
Coverage on the [Your Club] YouTube Channel as well as
the [Your Club] website.
13
Sponsorship
Benefits
16
Sponsorship Benefits
Benefits of (insert sponsor type) sponsor status are as follows:
15
Sponsorship Benefits
[Your Event] – SUPPORT PARTNER
Benefit
16
Details
SIGNAGE & BRANDING
Logo placement to feature on
marketing collateral
#% of signage at the event
Website/online
[Sponsor] logo will appear on [Your Event] marketing collateral produced by [Your Club]
including:
Press releases
Programs
Media guides
E-Newsletters (sent monthly – reach of more ###)
Other collateral (as determined)
[Sponsor] signage will receive #% of the signage space provided
Logo recognition on:
Website (### hits per month)
[Your Event] website
BROADCAST INTEGRATION
Verbal mentions
Commentators will acknowledge the support of partners of [Your Event] throughout the
event.
Sponsorship Benefits
ADVERTISING
Advert in Program
Bigscreen advert
17
½ page advert to appear in the official event program.
Opportunity to play one advert or a static ad displayed on the big screen each day of the event.
TICKETS & HOSPITALITY
Corporate hospitality
General Admission Tickets
OTHER BENEFITS
Product inclusion/promotional
material in riders packs
Recorded PA mentions
[Your Club] will grant [Sponsor] two complimentary corporate hospitality tickets for each
function.
[Your Club] will provide two general admission tickets per day to [Sponsor] for staff use or
promotional opportunities with customers for general admission to [Your Event]
[Sponsor] can include any products or promotional items as part of the riders pack that will be
developed by [Your Club]
[Sponsor] will be recognised as a support partner in the recorded PA announcements
developed as part of the [Your Event]
Summary of exposure – 2013/2014
Activity
Jul
13
Aug
13
Sep
13
Event A
Event B
Event C
Event D
Event E
Event F
Event G
[Your Club] Support Partner
Event H
Pre-promotion opportunity
In market
Oct
13
Nov
13
Dec
13
Jan
14
Feb
14
Mar
14
Apr
14
18
May
14
Jun
14
19
Sponsorship Investment Summary
Property
Property Category
Official ‘Support partner’ of
[Your Club]
[e.g Support partner]
$###
[Your event]
[e.g Support partner]
$###
[Other major events]
[e.g Support partner]
$###
TOTAL INVESTMENT
Category
Exclusivity
Cash
$###
Contra
For further information please contact:
[Contact Name]
[Position]
[Your Club]
(01) 2345 6789
[email protected]
[Contact name]
[Position]
[Your Club]
(01) 2345 6789
0401 234 567
[email protected]