In Development
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Transcript In Development
ETA SOLUTIONS
PRESENTATION FOR HJ
11-29-2011
Company Overview
Company History
Company background
Current Status development
Organization
Marketing Strategy
Execution
Products
Company History
2008
2009
2009
2009
2010
2011
Launched Shanghai R&D Office
Incorporated as an US company
Sales office in ShenZhen
Generating Revenue
Designed in Top-Tier customers
Revenue to exceed 10 million RMB
Company Background
Founder
background
Graduated
UC Berkeley, worked in Maxim and AATI 10
years
Previously managed 30+ people, and introduced 40+
products.
R&D
team members are veterans in Power IC industry
Forward design, own IPs and proprietary technologies
Sales generated revenue from 0 to USD$15M in 3
years with previous Power IC company.
Sales penetration into the largest Networking
companies in China
Current Status and Development
16
employees. 10 in R&D and 4 in Sales &
Marketing, 2 in Operations
2 Product lines
General DC-DC converters
Customized Power management Solutions
20
products in Mass Production and 10 products in
development
Goal is to reach USD$10Mil revenue in 3 years
Organization
DC-DC
Business Manager
Application
IC Designer
AC-DC
Business Manager
Application
IC Designer
PMIC
Business Manager
Application
IC Designer
Linear
Business Manager
Application
IC Designer
Sales
FAEs
Marketing
BMs
CEO
Business Units VP
Sales & Marketing
VP
Logistics
Operation VP
Production
Control
QA
Product
Engineering
Marketing Strategy
Red Ocean and Blue Ocean amphibian
Surviving in Red Ocean
By Becoming performance AND cost
leader in large volume commodity
products
Find Blue Ocean opportunities in Red Ocean
and capitalize on them
Develop highly customized products
tailored for customers with high Gross
Margin
Market
Market
Execution
High Volume Products (供应商,渠道)
ETA3406 : 5KK/Month
ETA1018: 4KK/Month
ETA8015: 1KK/Month
ETA1482: 5KK/Month (est.)
ETA1483: 2KK/Month (est.)
ETA3409A/B: 1KK/Month
Niche High Margin Products (Higher Margin,品牌)
ETA3410
ETA9020
ETA1021
Products
MP Released
Part #
Description
Technology
Packages
ETA3406
1A, 1.5Mhz Sync Buck
5V Mixed-Mode
SOT23-5
ETA3409A
1.5A, 3Mhz Sync Buck
5V Mixed-Mode
ETA3409B
2A, 3MhzSync Buck
5V Mixed-Mode
ETA8015
3A, 3Mhz Sync Buck
5V Mixed-Mode
ETA3410
2A, 3Mhz Sync Buck
ETA1482
Actual+ Projected Volume /M
Wafers
Packages
300
5kk
25
500k
25
500k
DFN33-10
50
1kk
5V Mixed-Mode
DFN22-8
50
1kk
2A,18VSync Buck
24V CDMOS
SOP8
400
5kk
ETA1483
2A,18VSync Buck/PFM
24V CDMOS
SOP8
100
1kk
ETA1018
0.5A, 1Mhz Sync Boost
5V Mixed-Mode
SOT23-5
50
1kk
Total
1000
15kk
SOT23-5
SOT23-5
Products
In Development (High Voltage)
Part #
Description
Technology
Packages
ETA1484
3A,18V, Sync Buck
24V CDMOS
ETA1472
2A,18V, Sync Buck in
SOT23-8
ETA1485
Projected Volume /M
Wafers
Packages
SOP8
100
1.5kk
24V CDMOS
SOT23-8
Flip-Chip
100
1kk
2A,18V, 600kHz, Sync
Buck
24V CDMOS
SOP8
25
500k
ETA1494
3A, Sync Buck in SOT23-8
24V CDMOS
SOT23-8
Flip-Chip
300
5kk
ETA1488
3A,40V, Buck with CC
40V CDMOS
SOP8
25
250k
ETA2359
1.5A,40V, 1.3Mhz Buck
40V CDMOS
SOT23-6
50
500k
ETA1060
40V Boost LED driver
40V CDMOS
DFN22-6
SOT23-6
50
1kk
ETA1061
40V Sync Boost LED
driver
40V CDMOS
DFN22-6
SOT23-6
50
1kk
Total
700
9.5kk
Products
In Development (Low Voltage)
Part #
Description
Technology
Packages
ETA3559
LED flash Driver
5V Mixed-Mode
ETA5904
6MHz, Sync Buck
ETA8053
ETA1022
Projected Volume /M
Wafers(pcs)
Packages
W-CSP
25
200k
5V Mixed-Mode
W-CSP
100
1kk
PMU
5V Mixed-Mode
W-CSP
25
200k
1A, Sync Boost
5V Mixed-Mode
SOT23-6
DFN22-6
25
500k
Product Highlights
ETA3406
Features
Up to 1.2A Max Output Current
1.5MHz Frequency
Light load operation
Internal Compensation
Tiny SOT23-5L Package
Applications
USB ports/Hubs
Hot Swaps
Cellphones
Tablet PC
Set Top Boxes
Typical Application
VIN 2.6V to 5.5V
IN
10μF
1
4
SW
EN
VOUT
1.8V/1.2A
3
2.2μH
100K
FB
GND
5
10μF
50K
2
1.8V/1.2A 1.5MHz Step-Down Converter
Product Highlights
ETA1483
Features
Typical Application
Wide Input Operating Range
from 4.5V to 18V
High Efficiency:
Up to 90%at Light Load
Up to 95% at Heavy Load
Capable of Delivering 2A
Input OVP
No External Schottky Diode
Needed
Applications
Wide input Range Step-down
10nH
VIN
100kΩ
22mF
EN
26.1kΩ
ETA1483
FB
SS
0.1mF
VOUT 3.3V/2A
10mH
BST
SW
IN
COMP
GND
5.6kΩ
3.3nF
10kΩ
22mF
x2
Product Highlights
ETA3410
FEATURES
Typical Application
Up to 2A Max Output Current
3MHz Frequency
Internal Compensation
Clock Dithering
Tiny DFN2x2-8L Package
APPLICATIONS
USB ports/Hubs
Hot Swaps
Cellphones
Tablet PC
Set Top Boxes
VIN 2.6V to 5.5V
7
AVIN
5
10μF
8
PVIN
EN
SW
6
2
MODE
FB
AGND
1
PGND
4
VOUT
1.2V/2A
1μH
120k
10μF
120k
3
Figure 1. 1.2V/2A 3MHz Step-Down Converter