Social_Media_presentation_FINAL
Download
Report
Transcript Social_Media_presentation_FINAL
Let’s Get Social!
How to Put Social Media
to Work for Your Club
District 11 Fall Conference | October 25, 2014
What Is Social Media?
A way to communicate
A platform to network with others
The sharing of information
A potential time waster
www.toastmasters.org
|
www.toastmastersd11.org
Benefits of Social Media for Your
Club
Build community and friendship among your
club’s members
Re-connect with former members
Connect with other clubs
Recruit new members
Share ideas
www.toastmasters.org
|
www.toastmastersd11.org
Using Facebook
www.facebook.com
By far and away, the largest social media
platform anywhere.
Build a Facebook Page or Group for your
club
A Facebook Page allows your club to create an
authentic and public presence.
A Facebook Group is designed for small group
communication and can be public or private.
www.toastmasters.org
|
www.toastmastersd11.org
Using Facebook
(www.facebook.com)
What to do on Facebook
Share club news
Share upcoming agendas
Share photos and videos from club events
Engage your members outside of meetings
Link to articles of interest to your members from
other Web sites
Celebrate educational milestones
www.toastmasters.org
|
www.toastmastersd11.org
Toastmasters on Facebook
Toastmasters International public page
www.facebook.com/ToastmastersInternational
OfficialFanPage
Toastmasters International members’ page
www.facebook.com/groups/Toastmasters
InternationalMembers
District 11 members’ page
https://www.facebook.com/groups/19419930393
8966
www.toastmasters.org
|
www.toastmastersd11.org
Using Twitter
www.twitter.com
Akin to a virtual postcard
Limited to 140 characters per post
Ideas for using Twitter
Post links to blog updates
Connect with existing members
Recruit new members
Connect with other Toastmasters
www.toastmasters.org
|
www.toastmastersd11.org
Toastmasters on Twitter
Toastmasters International
www.twitter.com/Toastmasters
www.toastmasters.org
|
www.toastmastersd11.org
Using LinkedIn
www.linkedin.com
Focused on creating a business and
personal network of colleagues
Can create a group for your club
www.toastmasters.org
|
www.toastmastersd11.org
Toastmasters on LinkedIn
Toastmasters International
www.linkedin.com/groups?gid=98449
www.toastmasters.org
|
www.toastmastersd11.org
Using a Blog
Many options available for a blogging
platform
WordPress
Tumblr
Blogger
Similar to a public magazine or newspaper
A place to research topics and share ideas
Allows for longer posts
www.toastmasters.org
|
www.toastmastersd11.org
How to Execute a Social Media
Strategy
Coordinated by VP Public Relations,
VP Education, and VP Membership
Involve all club members
Write articles for a club blog
Share and discuss ideas from a variety of
sources (club members, news articles, other
bloggers, etc.)
Talk about the individual’s Toastmaster journey
Volunteer to have speeches recorded and
posted
Practice written communication skills
www.toastmasters.org
|
www.toastmastersd11.org
Take Aways
Social media helps recruit younger members
It is available to everyone at no cost
It’s easy to do
There are many options; find what is best for
your club
Start with one platform and build from there
You don’t have to do it alone
Don’t be afraid or get overwhelmed
When you get stumped, ask someone
www.toastmasters.org
|
www.toastmastersd11.org
Eric Scott Miller
Email: [email protected]
Facebook:
www.facebook.com/ericscottmiller
Twitter: www.twitter.com/EricScottMiller
LinkedIn: www.linkedin.com/in/ericsmiller
Web site: www.ericscottmiller.com
www.toastmasters.org
|
www.toastmastersd11.org