Provider Based - Lessons Learned from the Land of Cheeseheads

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Transcript Provider Based - Lessons Learned from the Land of Cheeseheads

Provider Based – Lessons Learned from the Land of Cheeseheads

By David H. Snow Hall, Render, Killian, Heath & Lyman, PC Oregon HFMA February 17, 2011

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Provider Based – Basics

   Debunking the myth of:   "Provider based clinics" "Provider based billing" There is no rabbit in the hat THIS IS JUST HOSPITAL BILLING  Facility fee on a UB-04   Professional on 1500 (unless CAH elects all-inclusive) Just like traditional hospital based doctors in ER, radiology, anesthesiology etc…

Provider Based - Basics

3  Duck Rule:  Looks like a duck,     Walks like a duck, Sounds like a duck, then...

IT’S A DUCK And…. They will probably beat the Beavers

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Provider Based - Basics

   Provider Based = Reverse Duck Rule: Provider Based - If you want to get paid like a HOSPITAL, then …..

 Look like a hospital   Walk like a hospital Sound like a hospital PB Status is NOT a special payment status - except for certain RHCs

The Various Meanings of "Hospital"

 Hospital = the "building"  Hospital = the "Provider" – Operations certified by Medicare as "hospital" 5  Hospital = the "Corporation"

Articles of Incorporation

Provider Based - Basics

6     Regulation 42 C.F.R. 413.65 defines what operations are part of a Medicare certified provider (vs. supplier) It determines what services can be billed under the Medicare provider number Provider = hospital, CAH, SNF, HHA, Hospice, CORFs, RHC, FQHC, CMHC Originally 413.65 applied to ALL providers, but was amended in 2002 to effectively limit to hospitals/CAHs

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Provider Based - Exclusions

  413.65 Not applicable to PB status of:  ASCs, CORFs, HHAs, SNFs, Hospices       Inpatient rehab units IDTF’s and labs paid only on fee schedule PT/OT/ST Unless at a CAH or caps suspended ESRD - see 413.174

Ambulance Non-revenue producing departments With exclusions, 413.65 effectively only applies to hospital o/p departments and RHCs

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Provider Based - Exclusions

   BUT….

Exclusions based on “No harm ($) no foul” theory - Look Carefully Apply 413.65 even if excepted, or not addressed, if PB status for some reason affects  Medicare payments  Beneficiary deductible/coinsurance

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Provider Based - Definitions

   Main provider - provider that creates or acquires another entity to deliver additional services in its name, etc.

Campus - physical area of main buildings and others within 250 yards Department of a provider - facility or organization that is created or acquired by main provider to provide services in its name etc.

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Provider Based - Definitions

   Provider based entity - separately certified provider owned by main provider (traditional “hospital based” concept) SNF, RHC, etc.

Remote location of a hospital another site that furnishes I/P services Freestanding facility - entity that is not provider based

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Provider Based Requirements

Universal PB requirements - all facilities or organizations:   Common licensure - if allowed by state law Financial Integration – must be included in hospital trial balance & allowable cost centers on cost report, same as any other hospital department

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Provider Based Requirements

Universal PB requirements - all facilities or organizations:  Clinical Integration –    Same clinical oversight as any hospital dept: Medical director, QA, UR, etc.

Medical records – unified retrieval system or cross reference Medical staff of hospital have clinical privileges at site/facility

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Provider Based Requirements

Universal PB requirements - all facilities or organizations:  Public Awareness – patients must be aware when they enter facility that they are being treated as hospital patients  signage, registration forms, phone listings, internet, marketing materials, etc must all use hospital name

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Provider Based Requirements

   OFF CAMPUS sites must also meet:   Common ownership - same legal entity & governing body Administration and supervision   same supervision as any other provider department HR, billing, payroll, benefits, records, purchasing, salary structure done by same employees  Location - within 35 miles of main provider or meet market share test Management contract rules apply Joint venture prohibited

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Provider Based Requirements

 Required management contract terms - OFF CAMPUS SITES:  provider’s control is clear      provider employs all non-management employees providing patient care (excluding those that can separately bill – physicians/midlevels) management personnel must follow provider policies manager’s policies must be approved by provider periodic written reports required on-site personnel subject to provider’s approval

Provider Based - Hospital Department Obligations

16     Site of service indicator- professional component must be billed at facility RVUs All terms of provider agreement - deficiencies at any site jeopardize entire hospital provider status Non-discrimination provisions applicable to physicians EMTALA obligations   On campus – apply as part of hospital off campus – apply only if held out as urgent care or >1/3 patient visits are unscheduled

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Provider Based - Hospital Department Obligations

    Treat all Medicare patients as hospital patients (facility/tech.on UB-04) DRG 3 day payment window applies Off campus sites must provide notice of dual coinsurance (facility/technical & professional components) to each Medicare patient before services provided (unless emergent) Meet all applicable Medicare hospital conditions of participation  includes hospital building code!

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Provider Based Requirements

 A facility or organization cannot be provider based if all patient care services are furnished under

arrangement

  Facility and organization not defined used in definition of department UA defined elsewhere as any contract that prohibits “vendor” from billing Medicare directly

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Provider Based Requirements

 Joint Venture Rules    ON CAMPUS provider based joint venture allowed if:     On campus of provider/owner Can be PB to that owner only No minimum ownership % required Meets universal requirements and obligations (when applicable) Complicated conundrum…   Bill by hospital corp, but belongs to JV Requires UA type contract terms OFF CAMPUS site cannot be provider based if operated by a joint venture

Provider Based - In Practice

 20 Common Questions/misperceptions  Have to employ the docs?

         Have to employ all staff?

Must own the real estate?

Don't understand that professional component HAS to be billed as place of service 22 – hospital outpatient (very essence of PB'd) Have to split bill ALL patients on UB/1500 Have to get advance CMS approval Wholly owned subsidiary meets ownership requirement Can you pick & choose PB'd sites?

Only applies to ancillaries Always increases Medicare revenue

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Provider Based - In Practice

 Legal/business structure  Clinic operations in same corporate entity?

  On campus – technically NO, but beware of under arrangement limit – practically Yes Off campus - YES   Don’t need to employ physicians - OK to contract for (just like ER/UC) Non-physician patient care staff:   On campus - don’t need to employ Off campus - must employ, or contract for, from same source as hospital contracts from if there is a management contract

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Provider Based Attestations

    Application to &/or pre-approval by CMS NOT REQUIRED  Eliminated by 8/1/02 PPS regulations for FFY 2003 413.65 now says may submit “attestation”:  Notify CMS of PB locations   State that applicable requirements met Attest to meeting Obligations May notify CMS of material changes Voluntary - self monitoring process

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Provider Based Attestations

 No official form published  Use CMS "Sample Format" outline from Transmittal A-03-030, April 18, 2003    Send to FI & copy to Regional Office   On campus – supporting documentation not required (recommend sending anyway) Off campus - required FI may make determination RO should either approve or disapprove

Provider Based Attestations

 Benefits of Attestation:  CMS only recoups excess payment       Triggers self-review of criteria Supports compliance process Educates staff on requirements 413.65 says - not provider based because believed to be!!!!

STRONGLY RECOMMEND FILING BUT BE PATIENT – FI/RO may be slow  We have had non-responses and lost attestations 24

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Financial Impact

  Amount of, or even any, increased revenue is not automatic, varies by:  specialty    payor mix volume rural vs. urban Must do case specific analysis  Compare current physician payment to:  Hospital based payment:  Cost for technical component   Physician professional component only “Facility” RVUs

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Financial Impact

   Financial Impact - general observations  APCs Usually more vs. PFS  VERY ROUGH Rule of thumb - $20 30,000 per physician   More for procedure based specialists Reflects historical reliance on cost built into APC system – 24/7/365 etc make hospital more costly Can be bigger for CAH PB'd sites Even bigger for CAH based RHCs

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Financial Impact

 Significant portion of increase can be in co-pay  20% of hospital technical charge>  20% of physician fee schedule allowed charge for facility/technical  Consider PR impact of two co-pays  Often covered by Medigap policies

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Provider Based Billing Payment Example #1 - How it Works

Chest X-ray Charge Medicare Allowable* APC* Medicare Reimburses Coins.

Freestanding clinic - 71020 Provider-based clinic - Professional fee - Facility fee Total Payment - PB clinic

Increase in reimbursement/visit

$ 140.00

$ 31.34

$ 63.00

$ 10.79

$ 77.00

$ 8.63

$ 2.16

$ 48.19

$ 39.18

$ 9.01

$ 47.81

$ 11.17

$ 22.74

$ 4.90

Increase %

*Portland, Oregon 2011 Medicare fee schedule; Portland 2011 APC payment rate.

$ 25.07

90.70% $ 6.27

78.10%

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Provider Based Billing Payment Example #2 - How it Works

MRI - lower extremity Charge Allowable* APC* Reimburses Coins.

Freestanding clinic - 73721 Provider-based clinic - Professional fee - Facility fee Total Payment - PB clinic

Increase in reimbursement/visit

$ 1,517.00

$ 415.67

$ 332.54

$ 260.00

$ 67.18

$ 1,257.00

$ 53.74

$ 13.44

$ 366.94

$ 213.81

$ 135.13

$ 285.55

$ 148.57

$ (46.99) $ 65.44

Increase %

*Portland, Oregon 2011 Medicare fee schedule; Portland 2011 APC payment rate. + Capped TC amount based on DRA 2005.

(14.10%) $ 83.13

78.70%

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Provider Based Billing Payment Example #3 - How it Works

CV Stress Test (tracing only) Charge Medicare Allowable* APC* Medicare Reimburses Coins.

Freestanding clinic - 93017 Provider-based clinic - Professional fee - Facility fee Total Payment - PB clinic

Increase in reimbursement/visit

$ $ $ 242.00

242.00

$ 54.73

$ Increase %

*Portland, Oregon 2011 Medicare fee schedule; Portland 2011 APC payment rate.

$ 43.78

$ 10.95

$ $ $ 190.91

$ 149.47

$ 41.44

$ 149.47

$ 41.44

$ 105.69

$ 30.49

241% 278.40%

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Provider Based Billing Payment Example #4 - How it Works

Office/Outpatient Visit - New Patient - Level 1

Freestanding clinic - 99201 Provider-based clinic - Professional fee - Facility fee Total Payment - PB clinic

Increase in reimbursement/visit Charge Medicare Allowable*

$ 185.00

$ 40.91

$ 100.00

$ 25.38

$ 85.00

$ 20.30

$ 5.08

$ 56.03

$ 45.55

$ 10.48

$ 65.85

$ 15.56

$ 33.12

$ 7.38

Increase %

*Portland, Oregon 2011 Medicare fee schedule; Portland 2011 APC payment rate.

APC* Medicare Reimburses Coins.

$ 32.73

$ 8.18

101.20% 90.20%

Conditions of Participation

  Come full circle?  Yes - no approval required  NO, there are now consequences Where rubber meets the road  JCAHO survey   Hospital selected for State Survey Survey finds that all is NOT well - LSC issues, signage, ???

   Used to be - Fix or go free standing Now - recoup prior $$ Jeopardizes entire hospital not just site 32

Conditions of Participation

33  Hospital Facility/Life Safety Code Requirements   3 Levels: application depends on services w/i space  Health Care Occupancy – inpatient   Ambulatory Health Care Occupancy – "outpatient"   4 or more patients receiving treatment that renders them incapable of taking action for self-preservation under emergency conditions…..

Distance to exits, backup generator, 1 hour firewalls, sprinklers? Etc….

Business Occupancy – everything else including patient services Mixed use buildings: PB'd and FS'g portions   LSC applies only to PB'd portion, but May affect other portions – firewalls, etc.

Direct Employment

   34 Direct Employment by Hospital ?

 Off campus site, AND  Management contract (no definition) Applies to workers directly involved in patient care not billable under fee schedule  RNs, LPNs, aides, techs, etc.

  NOT docs, M/Ls, PTs ?

NOT registration, reception, billing, coders, etc.

Workaround?

   Instead of moving patient care workers Move managers – so no management contract Who - site administrator, right to hire/fire?

Public Awareness - Branding

35  Public Awareness – Naming/Branding/Signage  THE Hospital name is required – a must     Multiple tag lines are fine   Community Hospital Mayberry Clinic   Spectacular Medical Group Spectacular Health System Hospital does not need to be first or biggest But, avoid fine print " Community Hospital " Not just signage: marketing materials, registration, phone listings, websites…….

Public Awareness - Branding

 Public Awareness – Naming/Branding/Signage  Multi-hospital example:    4 system hospitals in region – flagship & 3 outlying CAHs 200+ employed docs @ 15 clinic locations   All locations provider based to 1 of 4 hospitals Some on campus, some off System going through corporate branding & wanted all 4 hospitals to have the same name  We asked CMS regional office    No prohibition on hospitals having same name, but….

Won't work here: patients at off campus PB'd clinics won't know which hospital the site is based to…..

Patient needs to know which hospital 36

Public Awareness - Branding

37  Public Awareness – Naming/Branding/Signage   PBC of Hospital A in/on campus of Hospital B?

 Technically can do – but don't get too cute – inside hospital B too "confusing" for patients Example: Urban System Regional Cancer Program    Inner city flagship – DSH/340B eligible Multiple suburban hospitals Put Flagship Cancer Centers at each Suburban Campus, but in separate buildings and be PB'd?

 CMS said YES

Mixed Use Sites

38  Mixed Use Sites: Part PB'd – Part FS'g  Surveyors don't like comingling – be careful      Patient care areas need to be dedicated to one or other for at least block time periods Shared waiting/reception ok?

 As long as meet public awareness – signed as hospital  There is no public awareness standard for FS'g space Follow Stark exclusive use standards even when N/A because of System Medical Group Don't forget cost reporting allocations Off Campus: >12/31/10 must meet immediately available supervision standard for that site  <1/1/11 had to meet NFL Catch rule @ site

Bill All Patients as PB'd?

39  Private pay: to bill or not to bill (as provider based)?

  All Medicare patients must be billed as hospital patients – 413.65(g)(5)  Have obtained CMS regional office confirmation that this N/A to:   Medicare Advantage patients and Medicare secondary Private Pay point of service payment by patient may be significantly higher than FS'g - tread carefully:   has lead to bad press – see Wisconsin example, and LAWSUITS – see Washington/Seattle consumer class action example

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Bill All Patients as PB'd?

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Bill All Patients as PB'd?

System Medical Group Scenario

42      Physicians wanted their own entity w/i system Created as wholly controlled subsidiary or sibling of hospital corporation Multiple sites on and off campus operating/billing as FS'g As group evolved/grew - ancillaries tend to be consolidated into hospitals to minimize duplication Medical group "losing" money and being subsidized by hospitals – practice support payments or intra-system transfers

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Current Structure

System, Inc.

Hospital Inc.

Medical Group Inc.

(Various Clinic Sites) Employed Physicians Patients & Payors

System Medical Group

44  Solution ???? – Provider Based Conversion  Increases revenue from office services     Puts clinic financial operations in same corporation as hospital operations If structured properly makes Medical Group a break even operation, by definition Subjects clinics to same operational requirements as hospital – accreditation/survey Works best with RVU based or similar comp method for physicians, revenue not so much

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A Typical Transaction

(to achieve provider based)

System , Inc.

Hospital Inc.

Clinic Depart ment Business Transfer •Sell or lease assets •Professional Service Agreement •Non-physician staff?

Medical Group Inc.

Employed Physicians

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Typical Provider Based Structure: System MG

System, Inc.

Hospital Inc.

Clinic Depart ment Facility Billing* & PC?

Service Agreement(s) Physicians Staffing?

Management?

Medical Group Inc.

Patients & Payors Employed Physicians * - Facility billing must shift to Hospital – (essence of Provider Based) - Professional component billing does not have to shift, but: •Revenue will go down due to Medicare site of service impact •Medicare revenue would increase if billed by CAH (115%)

Medical Group/PSA Structure

47     Medical group does not have to reassign PC    But – then MG may not be breakeven due to POS reduction in Medicare payment PSA comp method will be more complicated – revenue guaranty Think about placing non-PB'd sites in hospital too Does not have to be commonly controlled MG Can and does work with independent MG  PSA Comp method is everything to MG  Only source of revenue Do Not forget DRG payment window

Provider Based - In Practice

48  Miscellaneous benefits/detriments  340B follows PB'd – drugs used at PB'd departments are eligible for 340B discounts     Residents in PB'd site count for IME/DME FTE count Docs in O/P departments POS 22 but not I/P or ER (POS 21 & 23) count for EHR incentives Cannot use Stark group practice comp methodology for ancillary bonus pools   If docs employed by hospital, by definition not GP Medical Group Inc is GP, BUT ancillaries will not be part of its business – will be in hospital Services in PB'd site covered by DRG payment window

Provider Based - In Practice

 49 Choice of Hospital to be Based to:  Sites w/i 35 miles of >1 hospital in a system?

   PPS   Rural sole community? Extra 7% DSH/340B eligible   FTE count for IME/DME <50 beds – HB'd RHC = cost for professional component CAH    Facility component cost based Professional component - Method II -115% HB'd RHC = cost for professional component IRF/Psych/LTCH - paid APCs for O/P too

THE END Thank you!

David H. Snow Hall, Render, Killian, Heath & Lyman, PC [email protected]

414-721-0447 #1043923