Transcript My Listing Presentation - Keller Williams Realty

Yes You CAN!
… Sell Your House Now..
When you choose the right agent..
Lori Lincoln 508-878-0917- Call Today! and experience the difference!
http://LincolnTeamRealEstate.com, http://facebook.com/LoriLincolnRealtor
Licensed in MA and RI
[email protected]
Consultant Vs. Agent
Anyone can be an Agent, few will be consultants.
Fiduciary (Consultant)
Functionary (Agent)
• Advises and Consults
• Delivers Information
• Educates and Guides
• Tells and Sells
• Involved in Decision Process
• Stays out of Process
• Uses Judgment and Experience
• Follows the Rules and Procedures
• Irreplaceable
• Replaceable
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
About Lori Lincoln
Clients are the most important part of any business. Treating Clients Right is not
a choice, it is an obligation!
About Lori Lincoln
Lori is originally from Rehoboth Massachusetts ,raised on a farm, and the oldest of
8 siblings. Her strong work ethic is an attribute and reflection on her upbringing.
Her husband Andrew have been married for 24 years. We have 3 children.. Andrew ,
Melissa , and Katey . We currently reside in Berkley, MA.
Prior to Real Estate, Lori was a successful account executive in the advertising business . She worked with
the Providence Journal, Comcast Spotlight and SuperCoups. Her experience and success in this field gives her
clients the edge on the latest tools and techniques when it comes to selling homes.
“I chose Real Estate as my career because I knew I could make a difference to home sellers and buyers
After buying 8 homes in my life, I didn’t have pleasant experiences with some agents in this profession. With my
business background and training, I knew I could make a difference in the lives of my clients and colleagues...giving
people my best professional and caring approach to one of the most important life changing decisions they could
make.. buying and/or selling their homes. ”
Let Lori Lincoln help you with your next move. You can reach her at 508-878-0917 or email at [email protected]
In a “Down Market”, Lori Lincoln SOLD 26 Homes this year
LET LORI LINCOLN SELL YOUR HOUSE!
708 Burt Street, Taunton MA
159 Tremont Street, Taunton MA
80 Wesley Circle, Middleboro MA
17 Briggs Street, Taunton MA
575 Burt Street, Taunton MA
10 Colonial Dr, Assonet, MA
186 Highland St, Taunton MA
2920 Williams St, Dighton MA
96 Dunbar St, Taunton MA
3 Clinton St, Taunton MA
25 Orchard St, Taunton MA
519 Middleoboro Ave, East Taunton MA
10 Carpenter Ln, Freetown MA
89 Alcott Circle, Taunton MA
583 Tremont St, Taunton MA
76 Worcester St, Taunton MA
407 Vinnecum Road, Swansea MA
110 Precinct St, Middleboro MA
195 Burt St, Taunton MA
56 E. Water St, Taunton MA
145 Hart St, Taunton MA
407 Vinnecum Rd, Swansea MA
7 Oak St, Raynham, MA
Lori’s Under Contract Time frame is UNDER 45 Days! Average 30 homes sold/year
***The Average Agent sells 4 houses a year
Let Lori SELL YOUR HOUSE TODAY!
For a hassle free
consultation, or
more information
call Lori Lincoln
508-878-0917
Marketing Plan
• Targeted Advertising
• To the public
• To the REALTOR® community
• KELLER WILLIAMS® Professional Real Estate Consultants
• Office Tours
• MLS Area Tours
• REALTOR® Open Houses
• Yard Signs
• Highly recognized
• Calls come from our signs
• Agent Marketing Action Plan
• Multiple Internet Web Sites
• MLS
• Realtor.com
• Local/International Internet Sites
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
Marketing Your Home
Our Respective Duties
You
Lori Lincoln
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Input your listing to MLS.
Install nationally recognized sign.
Provide information fliers.
Pricing Guidance.
Video Tour
Exstensive Online Promotion.
Give Feedback on showings.
Review contracts and represent you in
negotiations.
Guidance in staging your property.
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Complete all repairs and cleaning.
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Call me if information is depleted.
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Refuse to discuss terms with
prospective buyers or their agents.
“Stage” your home to be appealing.
Hide valuables (also prescriptions).
Keep marketing information out for
prospective buyers.
Leave premises for showings.
Call me with any questions.
Refer friends and acquaintances who
might be interested in your property.
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
Learning About The Home
WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED
Internet 77%
Yard Sign 3%
Real Estate Agent 14%
Print Advertising – 3%
Other – 3%
For a hassle free consultation,
or more information call Lori
Lincoln 508-878-0917
Compiled from NAR 2009 Profile of Home Buyers and Sellers report.
Some Websites I will Use
To Market Your Home
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
Marketing on The Web- Lincoln Team
• Boston.com
RealEstate.yahoo.com
• Facebook.com
Vast.com
• Trulia.com
• Realtor.com
• KW International
• Zillow.com
• Craigslist.org
• Cyberhomes.com
• Point2homes.com
• Livedeal.com
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Frontdoor.com
Hotpads.com
Homescape.com
Househunting.com
Trulia.com
Youtube.com
KW International
Zillow.com
Craigslist.org
Cyberhomes.com
Thehousingpages.com
Localism.com
*The above list is not a complete list
For a hassle free
consultation, or more
information call Lori Lincoln
508-878-0917
About KELLER WILLIAMS® Realty
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Founded in Austin, Texas, on October 18, 1983.
KELLER WILLIAMS® Realty laid the foundation for agents to
become real estate business people.
Mo Anderson owned the #3 franchise in the largest real estate
company in the world.
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Gary Keller was chosen by Realtors across the U.S. as one of five
of the “Most Admired” REALTORS® in the nation.
KELLER WILLIAMS® FACTS:
• “Most Innovative Real Estate Company” — Inman News.
• 72,594 + real estate consultants.
• 608 + offices in the U.S. and Canada.
• 4th largest real estate company in North America.
Gary Keller
Chairman Of The Board
• Excellence in real estate consultation training.
Mo Anderson
Vice Chairman of the Board
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
Our Culture
Win-Win — or no deal
Integrity — do the right thing
Commitment — in all things
Communication — seek first to understand
Creativity — ideas before results
Customers — always come first
Teamwork — together everyone achieves more
Trust — starts with honesty
Success — results through people
For a hassle free consultation, or more
information call Lori Lincoln 508-878-0917
What You Do & Don’t Control
Seller Controls:
• Property Condition
• Availability for Showing
• Price
• Home Warranty
Seller Doesn’t Control:
• Competition
• Buyer’s or Seller’s Market
• Interest Rates
• When The Perfect Buyer
Walks Thru Door
Selling Price Vs. Timing
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T
Y
1
2
3
4
5
6
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8
WEEKS ON MARKET
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Timing is extremely important in the real estate market.
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It has the greatest opportunity to sell when it is new on the market.
A property attracts the most activity from the real estate community and potential
buyers when it is first listed.
For a hassle free consultation, or more information call Lori Lincoln 508-878-0917
Home Warranty Plans
Home warranty plans go a long way to alleviate some
risks and concerns. For a modest price, the seller can provide
to the buyer a one year warranty covering specified heating,
plumbing, electrical, water heater or appliance breakdowns.
Coverage under most plans commences at closing. In all
cases, there are important limitations and exclusions
(example: appliances/systems must be operative at
commencement of coverage).
Pricing Factors
IMPORTANCE OF INTELLIGENT PRICING
+15%
ASKING
PRICE
+10%
Market Value
-10%
-15%
10%
PERCENTAGE
OF BUYERS
30%
60%
75%
90%
As the triangle graph illustrates, more buyers purchase their properties at market value than
above market value. If you price your property at market value, you are exposing it to a much
greater percentage of prospective buyers and you are increasing your opportunity for a sale.
For a hassle free consultation, or more information call Lori Lincoln 508-878-0917
Pricing Misconceptions
It is very important to price your property at competitive market value at the
signing of the listing agreement. Historically, your first offer is usually your
best offer.
WHAT
YOU
PAID
WHAT
YOU
NEED
WHAT
YOU
WANT
WHAT
YOUR
NEIGHBOR
SAYS
WHAT
ANOTHER
AGENT
SAYS
COST
TO REBUILD
TODAY
Buyers & Sellers Determine Value
The value of your property is determined by what a BUYER is willing to pay and a SELLER
is willing to accept in today’s market. Buyers make their pricing decision based on
comparing your property to other property SOLD in your area.
For a hassle free consultation, or more information call Lori Lincoln 508-878-0917
Competitive Market Analysis
• Recent Sales
• Current Listings = Competition
• Expired Listings = What has not sold
Preparing For The Offer
In slow economic times, offers to purchase routinely come in “low” whereas
in healthy economic times, offers are closer to the asking price. Do not be
offended by any offer received. Be offended by buyers who tour your
property and don’t submit an offer.
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ACCEPTANCE. Signed by all parties, dated, delivered… congratulations,
you’re on your way to having your property sold!
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REJECTION. Unconditional… unfortunately, your home is still on the market.
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COUNTER OFFER. Any change to the contract
constitutes a counter offer. You are now in the
renegotiation stage.
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NO ACTION. Equals rejection. Your home is
still on the market.
An Offer is Just the Beginning
TRANSACTION
PROCESSING
PROCESSING
REJECTION
MORTGAGE CO.
CREDIT REPORT
UNDERWRITING
LOAN APPROVAL
TITLE CO.
ASSEMBLE PAPERS
SETTLEMENT
HOME SOLD
For a hassle free consultation, or more information call Lori Lincoln 508-878-0917
APPRAISAL
VERIFICATIONS
Focusing On Results
The proper balance of these factors will expedite your sale.
LOCATION
COMPETITION
TIMING
Get Your Home
Sold – HIRE
LORI LINCOLN!
CONDITION
TERMS
PRICE
SOLD
Some Recent References for Lori Lincoln
Mike Neronha Construction- Dighton
Bob and Shirley McCracken- Dighton
Jay Ceven, Taunton
Rachel and Mike Dunham- Taunton
Valerie Williams
Jacqueline Chamberlain- Assonet/Berkley
Lynda and Al Ceven-Taunton
Carl Terry -Taunton
Wendy and Scott Arrington-Westport
Natalie and Jerry Doyle-Assonet
The Lam Family-TauntonJay and Becky Mcmenamy-Assonet
Simon Construction –Somerset
Barry Snook-Taunton
Danny Filatreault- Middleboro
508-669-6134
828-465-3710
774-265-5161
508=386-2400
508-345-6415
508—880-2817
508-880-3214
508-942- 9450
Phone numbers not listed are available upon Request
For a hassle free consultation, or more information call Lori Lincoln 508-878-0917
What’s Next?
Call Lori Lincoln and Get Your Home Sold Now!
Lori Lincoln
Keller Williams Realty
http://www.LincolnTeamRealEstate.com
[email protected]
508-878-0917 (direct)
PS.. LISTING GUARANTEE-“Easy Exit” Plan. If you aren’t satisfied with
Lori Lincoln as your agent, you may cancel the listing agreement. within the
1st 30 days.. No questions asked!!!”