Seventh-day Adventist Church IDENTITY

Introduction

The corporate identity for the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the centre of our lives and our faith. It is our hope that this graphic representation of who we are will be used all around the world as a familiar symbol of our Church and its values.

The Meaning

FLAME:

Three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.

“God speaks of His angels as messengers swift as the wind and as servants made of flaming fire.

” Hebrews 1:7

OPEN BIBLE:

Represents the Biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word.

Thy word is a lamp unto my feet, and a light unto my path.

” Psalms 119:105

LINES:

Continued upward momentum symbolising the resurrection and ascension to heaven at Christ’s second coming

THE WORLD:

“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and the Son, and of the Holy Ghost.

” Matthew 28:18

CROSS:

Representing the gospel of salvation, it is positioned in the centre of the design to emphasise Christ’s sacrifice, which is the central theme of our faith.

“But God forbid that I should glory, save in the cross of our Lord Jesus Christ, by whom the world is crucified unto me, and I unto the world.

” Galatians 6:14

The Signature – Two Parts

The signature (or entire “logo”) is composed of two parts:

• Logotype – the words “Seventh-day Adventist Church” • Graphic Symbol

The symbol and the words must always be used together.

Proper Use

Typography

• Font • Relative sizes • Weights • Spacing

Logotype

• Goudy Oldstyle • Upper-case • Initial characters approximately 30% larger than the others...

the first “S”, the “A” in Adventist, and the first “C” in Church should be all larger letters.

Colours

GC Gold GC Green GC Grey Pantone PMS #1245 CMYK 0,27,100,18 RGB 201,159,5 Pantone PMS 5477(coated) CYMK CMYK 60,0,30,72 Pantone PMS #5535(uncoated) 87,0,72,79 RGB 58,92,87(both) Pantone PMS #402 CMYK 0,6,15,34 RGB 171,164,155

In three-colour use, the flame is gold, the Bible is green, and the type is gray (or solid black). It may also be presented in all-black, all-gray, all-white, all-gold, or all-green.

Improper Use

DO NOT…

• Add graphic elements to the symbol or logotype • Use on a background pattern that may obscure legibility • • Substitute initials or any other name for the words “Seventh day Adventist Church” Mistake the graphic alone for the identity of the Seventh-day

SDA

Adventist Church

Foxmill Church

Addendum Guidelines

• • • • In 2002, the General Conference evaluated the variants in possible logo application Church-affiliated organisations were interested in applying the new visual identity but found it difficult to follow the guidelines Questions raised included: – Do we always need to apply the full name of the “Seventh-day Adventist Church” on a sign for a primary school? It’s a school – not a church.

– How could we use the logo and identify our school without adding the entire name of the church?

– If only the logo was used, wouldn’t it appear to be the logo of that school and not the Seventh-day Adventist Church?

The Corporate Identity committee decided to expand the guidelines to address several of the logo application issues, while maintaining the integrity of the graphic standards

New Guidelines

for ancillary organisations

Illustration A

• • • Ancillary or independent church-owned organisations (see Adventist Yearbook) can utilise these new expanded guidelines.

Primary administrative organisations shall continue to use the current guidelines (including the General Conference, Divisions, Unions, Conferences and local Churches).

The logo may be used with the word “Adventist” and an accompanying descriptive line which describes the organisation in generic terms

(Illus. A)

. The name of the organisation in the specified typeface can be placed after the generic term with a line separating the two

(Illus. B).

Illustration B

Guideline Specifications

• • • • • • The logo graphic shall not be altered. (

Illus. C)

The logo and attached type shall be used in monochrome. The colour used may vary to coordinate with the project.

(Illus. D)

The name “Adventist” and descriptive line shall be in the official Goudy typeface, as per the current logo standard.

The descriptive line shall be one or two words, all on one line.

(Illus. E)

The descriptive line shall be consistent for that organisational area. (ie. All Adventist bookstores in that conference/union/division would use the same word “Book Store” or whatever is agreed upon for that region).

The logo and descriptive line shall be physically separate from the name of the organisation and/or its logo if a distinctive organisation.

typeface and logo are used for that

Illustration C Illustration D Illustration E