The Best Value In American Motorsports

What is SCCA Pro Racing?

• • Subsidiary of Sports Car Club of America Historical motorsports heritage / Oldest sanctioning body – Founded in 1944 55,000 member organization dedicated to motorsports events.

In the early ’60s, Sports Car Club of America launched professional road racing in the United States. Classic racing series like the Trans-Am and Can-Am were its cornerstones then, evolving into SCCA Pro Racing, which remains at the forefront of sports car entertainment today, with its hallmark series – the SCCA SPEED World Challenge.

Mark Donohue – Can-Am Parnelli Jones – Trans-Am

Race Product (Series) Overview

SCCA Pro Racing SPEED World Challenge

The cars we all drive, or wish we were driving. 50-minute races, standing start to finish for both the SPEED GT and SPEED Touring Car Championships.

SCCA Pro Racing also provides sanctions for the following top level series: SCCA Pro Racing SIRIUS Satellite Radio Mazda MX-5 Cup

Mazda’s fun, open-top MX-5 is the platform in a “spec” series that puts a premium on driver skill over race car development.

Formula Drift F2000 Championship Series SCCA Formula Russell Championship Presented by Yokohama

SCCA SPEED World Challenge

• America’s top production car-based championships – 2 divisions (SPEED GT & SPEED Touring Car) • The cars we all drive, or wish we were driving. • Easy to understand race format – Each division races separately – Standing starts – 50 minute races

• •

SCCA SPEED World Challenge

SPEED GT

– World’s top sports cars & ultra high performance sedans – Aston Martin, Cadillac, Chevrolet, Dodge, Ford, Nissan, Pontiac, Porsche

SPEED Touring Car

– The cars many Americans drive. 4-seaters under 3 liters but modified to run unlike any family car – Acura, Audi, BMW, Honda, Lexus, Mazda, Mercedes, Subaru, VW

What people are saying about SCCA Pro Racing:

“The Best Road Racing in the Country.”

Car and Driver Magazine

“The most competitive road racing in the world.”

RACER Magazine

“Some people like Road Racing. Some people like Drag Racing. There is only one series in North America that starts every road race with a drag race. What does nearly 20,000 horsepower sound like? Catch the standing start of a Speed GT race and you’ll find out.”

SCCA Pro Racing Fan

Demographics

Demographics

• • • •

Gender

–

SCCA Members are 77% Male Age

–

52% of SCCA Pro Racing fans are under 40 Income

– – –

Average HH Income of SCCA Members is over $128,000 Average HH Income of Pro Racing fans is over $89,000 US HH Income average is approximately $50,000 Attendance

–

World Challenge attendance eclipsed 1 million fans in 2006

Television Performance & Media Partnerships

Television

2006 SCCA SPEED World Challenge series TV results – SPEED World Challenge broadcast audience

grew 15%

– No other road racing property draws more viewers per race to SPEED Channel – Throughout the season, 5.4 million race fans watched SPEED GT & Touring Car on television

Average Viewers Per Event 275,000 255,000 235,000 215,000 195,000 175,000

2002 2003 2004

Year

2005 2006

Media Partnerships

Through our media partnerships and coverage, SCCA Pro Racing fans have more access, and sponsors have more outlets, to reach fans than ever before.

TV Print

AutoWeek RACER Magazine Modified Magazine Car and Driver SportsCar Performance Racing News USA Today

Web

SCCAPro.com

World-Challenge.com

MX-5Cup.com

SPEEDtv.com

Motorsport.com

AutoWeek.com

TheRaceSite.com

Date

3/16 4/15 5/19 5/24 6/10 7/8 7/21 8/26 10/5 10/21

2007 Schedule

SPEED GT Championship Venue

Sebring Int’l Raceway

Market

DMA 20 – Orlando Toyota Grand Prix of Long Beach DMA 2 – Los Angeles Miller Motorsports Park DMA 36 – Salt Lake City Lowe’s Motor Speedway Watkins Glen International DMA 27 – Charlotte DMA 173 – Elmira Grand Prix of Toronto Mid-Ohio Sports Car Course Mosport International Raceway Road Atlanta Mazda Rcwy Laguna Seca Toronto, Ontario DMA 16 – Cleveland Toronto, Ontario DMA 9 – Atlanta DMA 6 – San Francisco

Date

3/16 5/19 5/28 6/9 6/10 7/8 7/21 8/26 10/5 10/21

2007 Schedule

SPEED Touring Car Championship Venue

Sebring Int’l Raceway Miller Motorsports Park Lime Rock Park Watkins Glen International Watkins Glen International Grand Prix of Toronto Mid-Ohio Sports Car Course Mosport International Raceway Road Atlanta Mazda Rcwy Laguna Seca

Market

DMA 20 – Orlando DMA 36 – Salt Lake City DMA 28 – Hartford DMA 173 – Elmira DMA 173 – Elmira Toronto, Ontario DMA 16 – Cleveland Toronto, Ontario DMA 9 – Atlanta DMA 6 – San Francisco

SCCA Pro Racing Partners

Your Logo Here

Official Partnership Opportunities

World Challenge, SCCA’s crown jewel series, has a number of partnership opportunities that are proven, powerful marketing tools that may be customized for your business

Official Team Partnership

Category-exclusive marketing opportunities Stronger, more marketable racing format Authentic position within the sport

Your Logo Here

Potential expanded partnerships with SCCA Pro Racing Exclusive cross-promotional opportunities with other partners Puts your brand on the playing field

Team Primary Sponsorship

• Cements your corporate brand in every visual and audible team/car reference • Primary Sponsor benefits: – Entitlement recognition – de facto team/car ownership through branding – Prime location signage on racecar – On-Site Display – VIP Hospitality and Event Access – Print advertising media and editorial coverage – Promotional Materials – PR Support – Broadcast media

Branding

Custom images of team’s car, transporter, team uniforms, etc. with potential sponsor branding on each

Official Team Partnership

• Additional benefits can include: – Exclusive private events at race tracks – Racecar/driver appearances – Professional racing school outings

Sponsorship Exposure Value

Sponsor Friendly – Great ROI

• World Challenge telecasts contain more sponsor mentions (exposure value) per hours of programming than any other professional racing series • In 2006, sponsor recognition increased by 21% over 2005 • In 2006 the World Challenge entitlement garnered over $1.1 million in measured value from the telecast alone – not counting the value from print, direct mail, activation, news, public relations, etc.

Team Sponsorship Proposal

• Details of proposal • Partnership Financials, etc.