Validity of Experimental Designs

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Transcript Validity of Experimental Designs

Reliability and Validity of Dependent Measures

Validity of Dependent Variables

 Does it measure the concept?

 Construct Validity: Does DV really capture what you want to measure (good operational definition?)  Or does it include mood, culture or gender bias, confusing wording, observational bias, etc.

Indicators of Construct Validity

Face Validity

: Does it appear to be a good measure (do experts think so?) 

Predictive Validity

: Predict later behavior GRE=grad school success?

Concurrent Validity

: Are those known to diverge different in scores (Self Monitoring)

Indicators of Construct Validity

Convergent Validity

: do other kinds of ratings agree? Similar responses to similar scales 

Divergent validity

: is it different from other constructs? (measures intell, not SES or gender bias) shy isn’t lonliness 

Reactivity

- knowing you are being studied changes behavior

Reliability of DV

 Are results repeatable?

 All measurement contains true score plus error of measurement  Not an issue of replication- same subjects=same scores

Types of Reliability

Inter-rater reliability-

calculate r for observers or Cohen’s Kappa 

Internal consistency-

Cronbach’s Alpha calculates ave of all possible corr.

split half reliability 

Temporal consistency-

with SAME people test-retest reliability  Restaurant example

 Can a variable be reliable and not valid?

 Valid and not reliable?

 How do you know you have a good DV?

– Mental Measurements Yearbook

Validity of Experimental Designs

Survey Design

Internal validity

 Does the design test the hypothesis we want it to test? Did IV manipulation cause change in DV? Can we infer causality?

 What if internal validity is low?

External validity

 Does your study represent a broad population?

 Caution with Discussion Section if weak  Random Sampling – – Stratified Sampling Block Randomization

Ecological validity

Does study reflect the real world do people really behave this way?

Can you study anything without changing it?

Threats to Internal Validity:

 In pre-post design: – Test participants – – Administer IV Post test for effect of IV – Compare pre vs. post results to look for effect of IV

History

 World events may cause change in attitudes or behavior over time.

 Tests of patriotism pre/post 9/11  Views of President pre/post Katrina  Attitudes of adolescents pre/post Cobain suicide

Maturation

 Individuals change over time as they mature.

 Issue for studies of children, but also huge growth in freshman year- change of attidues and behavior.

Testing

 The study you use may cause differences in behavior.

 Similar to REACTIVITY, but for entire study not just DV. Parenting study for example

Instrumentation

 Use of instrument may get better or worse with time  Observation studies  Testing skill/ interviewing

Regression toward the mean

 Extreme scores do not tend to be repeatable those who score very high or very low on a test will be closer to the average if tested again.

 A big issue for any study where pretest is used to select subjects for post test.

Mortality

 Those who drop out of your study may differ from those who choose to continue.

Placebo effect

 If given any treatment, behavior will change, even if treatment was not meaningful. (fake drugs get some results)

How can we improve internal validity?

       History Maturation Testing Instrumentation Regression toward the mean Mortality Placebo effect

Improved Design

 In pre-post design: – Test participants – – – Administer IV Post test for effect of IV Compare pre vs. post results to look for effect of IV     Two Group design Pretest (do you need to do this?) RANDOMIZED assignment to levels of IV Compare post test results of IV and Control groups

Extraneous Variables

 Any variable that you have not measured or controlled (RA) that may impact the results of your study

Demand Characteristics

 Participants behave in ways demanded by the situation or experimental set-up. Behavior does not reflect actual beliefs or attitudes.

 Issue of Ecological Validity

Subject Bias

 Bias brought on by subjects beliefs (Overhead of mood and menstrual cycle)

Social desirability

 Subjects want to do the “right thing” and try to guess what the experimenter wants, and do not behave naturally.

 How to reduce Subject biases?

Experimenter Bias

 Experimenters’ behavior and expectations can sway results of test.

 How to reduce these biases?

Floor & Ceiling Effects

 If measures are too easy or too difficult you will not see differences between groups.

 Pilot test with similar subjects!

Order effects

 When using within subjects designs, order of presentation can affect results in several ways. Practice effects: Subjects get better at task with successive trials Fatigue effects: Subjects get tired and do worse or lose interest Carryover effects: subjects experience in one condition impacts results of another condition- subject bias or anchoring and adjustment issues.

How to reduce order effects

 Counterbalancing – Does not get rid of effects, it just makes them equal for all groups. Can do complete counterbalancing if small number of conditions.

– Latin Square counterbalancing – A, B, skip, C, skip, D, etc. then fill back – A, B, N, C, N-1, D, N-2, E etc.

A Latin Square for 6 conditions

5 6 3 4 Order 1 2 A B C D E F B C D E F A F A B C D E C D E F A B E F A B C D D E F A B C

Pretest Vs. Pilot test

 When do you use a pilot test?

 When do you use a pre test?

Can a DV be reliable but not valid?

Experimental Validity

 What to do if low Internal Validity?

 What are impacts of low External Validity?

 What if Ecological Validity is low?