Bleisure complete
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Transcript Bleisure complete
Bleisure
Module 713: Multinational and tourist groups
Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013
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Table of contents
1.
Introduction
2.
Definition and examples
3.
Companies using bleisure
4.
What encourages bleisure and opportunities
5.
Different views on bleisure
6.
Relationship between travel law, leisure and business
7.
Conclusion
8.
Sources
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1) Introduction
More people traveling
Travel for leisure and business purposes
Mix of these categories: bleisure
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2) Definition and examples
From Collins Dictionary: « Bleisure is the blurry
line between business and leisure trips »
Growing trend in travel industry
First emerged in USA and then Europe
Top destinations for bleisure in USA: San Diego,
Seattle and Denver
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Vacation time goes unused by most Americans
Source:
Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from
http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/
Also used by Roland Schegg
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3) Companies using bleisure
Design Hotels
James Hotels
Ritz-Carlton (Marriott)
Starwood Hotels
CitizenM
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4) What encourages bleisure and
opportunities
LCCs and TCs methods
Globalisation of information and merging
life styles
Hotel loaylty programs
Lost opportunities: www.bleisure.com/
Cruising?
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5) Different views on bleisure
Benefits for employees and employers
Employees: less tired, save money, not frustrated
but happier, spend more time with family
Employers: save money, better image of company,
more efficient and productive
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6) Relationship between travel law,
leisure and business
Further legal trend evolution in
comparison with traditional packages
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7) Conclusion
New trend
Has a lot of advantages
Will probably expand in Eastern countries
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8) Sources
Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyaltyprograms
Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from
http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/
Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/
Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure
Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from
http://www.parliament.uk/briefing-papers/sn06040
Design Hotel AG. Best of bleisure. Retrieved from
http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9
Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/
Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-specialreport-bleisure-principle
Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from
http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/
Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitalitynews/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier
+%28eHotelier+Global+Hospitality+News%29
Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcationsprovide-fun-on-budget-in-tight-times/nQt9c/
The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from
http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece
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