Transcript digiconf13 - The London Book Fair

Conference Chair: Sara Lloyd
Communications and Digital Director
Pan Macmillan @babyjuggler
#digiconf13
Will Atkinson
The digital year so far
U.K. MARKET 2012
• Worth c. £250m at point of sale to consumer
plus self published and HP.
• Doubled or more to 13.15% of total market
• Meant that overall market was up 2% on value
and 9% on volume to £1.9bn
• FFPC including Faber is 7% of the eBook
market
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Source bookseller
U.S. MARKET PROGRESS
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ebook as % of all books bought:
Jan-June 2010 - 3%
July- Dec 2010 - 5%
Jan-Jun 2011 - 13%
Jul-Dec 2011 - 15%
Jan- Jun 2012 - 21%
Jul - Sept 2012 - 23% - slowing down
40% of book purchases in fiction were e in 2012; 11% of
all eBooks in romance
Source: Bowker
U.K. TRACKING U.S.
• 13% grew to 21% in US through FH 2011 to
2012.
• If market grows at the same rate UK to grow
61.5% in the next 12 months
• Would suggest that UK 12 – 18 months behind
• Still major variations depending on subject.
• Seasonal fluctuations.
Points from 2012/13
• 20p books – loss leading as
standard
• Global expansion
Focus Area: Vendor Development
Int’l eBook Marketplace Developments: Key Markets
Other stuff
• Tablets and e readers
• Childrens sales now relevant
• Illustrated not yet at the party
Big stuff
• Agency and agency lite
• Penguin Random – EU approved April 5th
• Without competition there will be
legislation.
• = Government intervention (EU)
• Google settled with AAP
Internal publishing stuff
• Macmillan, Faber, Penguin, Atlantic all
announce different Sales, Marketing and
Publicity structures.
• Publishing is taste and technology?
• Skills: Import or internally develop?
What does the internet really mean for
publishing
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Search
Content
Dialogue
Generosity and sharing
fluidity/transparency
Yes. but
• Communication to your community
• CONTENT + PERSONALITY
• WHO DOES THAT????
As a provider to the internet
• Informal but digitally and technically adept
So
• Are we still in the technological phase.
• “anything vaguely 21st century has been
marketing. “
• But traditionally PR have done the comms.
Skills
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At a corporate level
• Anobii – bought by Sainsbury’s – February
• Mobcast – bought by Tesco – Sept 12.
Launching in Autumn
• Good reads – Amazon 2nd April 2013
• Follows Bookish and overdrive
• Amazon bought IMDb but didn’t roll into main
site
Discovery Gap
• Yes but….. Not all countries
• U.S. - U.K.
• Recommendation gap
• Jelly books
New products and tools
• Autharium | Biblioboard | Bibliocloud |
Karismakidz | Me Books| Paperight | RCS Libri
| Total Boox
• But where are the publishers?
• Apps, games, platforms
• Nosy Crow
• Read petite
Other
• Royalties disputes
• More big names going solo, but majority of
authors want mainstream publishing
• Open Road and HC in dispute
More other
• Digital first – every self respecting corporate
has one
• Chunking and subscription – Spotify
• EPUB 3 – going nowhere fast
• Erosion of DRM (tor)
Old world holding?
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E book rise slowing
No major retailers went bust in 2012
Indies and chains have an OK Christmas
E and P
#digiconf13